Ever subscribe to something only to forget about it later? You're not alone.
Generally speaking, people don’t like to pay for things they don’t use. The frequency with which your paying supporters engage with your journalism can be the simplest, clearest driver of retention.
This week's edition of The Boost 🚀 zeroes in on how to make your news experience habit-forming throughout the subscriber or member lifecycle, including:
➡️ Understanding “virtuous behaviors”
➡️ Kickstarting the habit loop with onboarding
➡️ Doubling down on content and features that resonate
➡️ Getting everyone to contribute to the "+1" experience
➡️ Carefully waking up your sleepers — or 🧟, if you prefer
Ready to learn how these strategies can improve engagement across the board? Dig in here: https://lnkd.in/g5PW3Bjr
👉 Don’t miss out on the next two parts in this series. Make it a habit in your inbox by signing up for The Boost 🚀: https://lnkd.in/gyWpgJE9
Nothing is scarier than being out of cold brew!