Hylink Group’s Post

A special Cannes Lions International Festival of Creativity bonus for you! ❤️ 🎁 Utiq's Carlos Molina del Rio, Director of Product: Ecosystem and Partnerships, sat down with the amazing Mediashotz team to have an exclusive conversation about our Authentic Consent Service proposition and plans for future growth. He also touches on sustainability - a part of our proposition that is incredibly important to us. As Carlos says: "We are a privacy focused business, but with this respect for privacy comes data minimisation, reduced energy consumption, and naturally a more sustainable way of enabling responsible digital advertising." Not only does Carlos have the best beard in #adtech, he's also one of the nicest people in the industry too, so sit back, relax and listen to the awesome Carlos Molina del Rio :) You can watch more from Carlos and Mediashotz here: https://lnkd.in/eFvwxH2T #cannes2004 #canneslions #teamutiq #yourchoicestaysyours Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari Paul Evans #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech #telco #cookieless

Little reminder to all join this great session!

Calling all leaders in media, creative, strategy, marketing, sustainability, and beyond—this is your chance to contribute on a global stage and proudly represent Canada! 🇨🇦 The Canadian Cannes Lions Advisory Board is accepting jury nominations for the esteemed 2025 Cannes Lions International Festival of Creativity. This is an extraordinary opportunity for industry leaders to engage in meaningful discussions about media and creative excellence, influence global standards and showcase the innovative spirit that defines our Canadian advertising industry. Your voice matters, and your expertise can help elevate the conversation on what defines excellence in our industry. To learn more about the nomination process and how you can make an impact, see below Globe Media Group #CannesLions #MediaLeaders #Leadership #InvestinCanada

🌟 NO FOMO, ONLY FOMA 🌟 An enriching experience as a jury member at the Festival of Media 2024 awards! As a passionate digital native marketeer, it is always an honor to participate in judging discussions that shed light on the ever-evolving landscape of media in post-pandemic neo-hybrid media world The infusion of technology especially in traditional media of TV, OOH, Publishing, Shelves, Audio, SKUs is an incredible leap forward, while phygital media continues to gallop forward From grassroots Rural initiatives to hyper-personalized AI-led campaigns changing lives of geriatric care, the spectrum of innovation showcased at the event was truly inspiring One of the most fascinating aspects was witnessing how the traditional boundaries between cause-marketing and brand-building are becoming increasingly blurred. This symbiotic relationship between societal impact and brand identity is not only commendable but also indicative of a larger shift towards conscious consumerism Moreover, the redefinition of branded content in the wake of the content explosion was a recurring theme throughout our discussions. The proliferation of content across various platforms has necessitated a shift in how brands accelerate both speed and quality of content, versus debating between either! Last but not just, one couldn't overlook the pivotal role of AI-led hyper-personalization in shaping the future of media. The ability to leverage Generative AI vs just data to deliver tailored experiences to consumers was thrilling What truly made this experience invaluable was the opportunity to engage with fellow jurors, each bringing their unique perspectives from diverse backgrounds spanning from grassroots organizations to tech giants In conclusion, my time at the Festival of Media 2024 awards has not only equipped me with deeper insights into the evolving media landscapes but also reaffirmed my belief that coffee with fellow marketeers over great content is the ultimate high in the dynamic world of media and marketing Thank you, Festival of Media Thank you, AI! For writing this long post with a quick prompt basis my hand-scribbled notes from the judging :-) #MarketingInsights #ContinuousLearning #digitalmedia

With In-person events regaining popularity after the huge lull, I'm curious to know - what are your go-to conferences within the advertising, broadcast services, media, and entertainment industries? Share your favorites and must-attend events in the comments below! For me, it's no secret that my top pick is the Cannes Lions International Festival of Creativity, followed by CES and then ANA Masters of Marketing. Let me know your recommendations and if there are any other industry-specific conferences I should have on my radar!

20 Effie Awards Latin America shortlists! Huge shoutout to our teams for their creativity and dedication, and a special thanks to our clients—Gatorade, Xtra Flamin’ Hot, Amazon Operaciones Mexico, Rockstar, Doritos, Sabritas, and María Gamesa. Let’s keep pushing boundaries! 🚀 ____ About: ISLA is the first Creative Agency in Latin America with the mindset of a Business consultancy. Born at the intersection of creativity, strategy, media, and data, it is capable of transforming brands’ business and making them a part of popular culture. Our purpose is to help the new generation of marketers transform the headwinds and volatility of this new era into tailwinds that propel them towards achieving their challenging business goals.

Lahorgue Advogadas Associadas was recognized by the renowned #Chambers and Partners as a leading Brazilian firm in the Media & Entertainment practice. The 2024 Chambers Brazil guide showcases multiple client testimonials that commend our team’s work. Check out the testimonials in the cards below! #chambersandpartners #ackonoledgments #media #entertainment #lahorgueadvogadasassociadas

ICYMI: Cannes may be over, but the Adland is still buzzing with insights and debriefs on the groundbreaking work showcased at the festival this year. Ben Essen has shared some thoughts on how creativity thrives on reimagining the past, featured in his piece for Campaign. He states, "...all the ground-breaking Grand Prix winners contain recognisable fragments of great ideas that have come before." He continues, "A [better] question for any creative review is: "We know this worked before, so how do we twist it for a new context?" This lets us leverage the proven effectiveness of past campaigns while infusing them with contemporary relevance." Read his analysis and explore the trends and winning work that filled the Croisette conversation: https://lnkd.in/ecYZXVfn #CannesLions #Creativity #Adland

To work from scratch To not knowing the outcome The second statement is a deep take on design👏 Perspectives of #visualmerchandising #interiordesign #designeducation