Hyltén Invest’s Post

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Capital Innovator | Growth Architect | Strategic SaaS Investor

WHY HIRE INTERIM CMOs? All Tech/SaaS companies need a proven marketing strategy optimzied for growth created by someone who have done it before. Problem with hiring a CMO is that they require high salary and long contracts. From Salary(dot)com: "$13k/mo on the low end and $28k/mo median. Hiring an Interim or a fractional CMO/CMOs is a way to quickly get the benefits of having one/several marketing expert/experts working on your business without paying the high cost of hiring a full-time CMO. Freelancers and marketing agencies can only take you so far. If you want to grow long-term you need someone who can create a holistic long-term growth plan and can oversee the whole marketing department. With a fractional CMO, you can finally stop worrying about your marketing department because you know there is a proven long-term marketing strategy being executed. Every single day. You only need 1-2 channels to get to $50M-$100M ARR. This means that instead of focusing on 15 different marketing strategies like content marketing, branding, podcasts etc, you need lazer targeted focus on the channels that can scale and Yield the most ROl. We are experts in Google ads, Branding, SEO, and outbound Prospecting with cold E-mail Marketing and same on Social media like this one, Paid Advertisement on LinkedIn, YouTube and Facebook. We help you cut through the noise and focus your marketing efforts on what matters most. In other words - we focus on what actually drives growth and revenue. We are a Team of elite CMOs. Depending on the scope of work we can be 1 or several CMOs. More cost-effective and we work on a hybrid-fee model where the majority of our compensation is result-based. Follow Hyltén Invest and DM to learn more.

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