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The SaaS and content worlds were sooo shaky when 2023 ended. Crazy economy. AI. Content getting less in demand. I felt the aftermath for quarters. I was ready to give in and just call 2024 my uneventful year. Well, until the BER months kicked in. 🔥 I got to kickoff Mailmodo’s new segment, The Lifecyclist with Mariana Klober last week. (Check out this email tool. They have crazy interactive emails that are sure to ⬆️ your conversions.) 🔥 I’m now a Databox guest post author and my first piece is publishing tomorrow. 🔥 I also recently got signed as a Product Developer (and Marketer) for a really huge community in the Philippines 🇵🇭. I’m happy that the seeds I planted early this year FRUITED up before the year ended. I've neglected my own marketing and personal offers, but I'm glad I had a slow 2024. Had time to think things through — strategically with alignment and intent. And glad to clear the things and plans inside my head with Nathalie M.. Building up from what she said, "We're stacking value, banking for 2025." 💪🏼 Things will always be shaky every now and then. So if you're a freelancer, agency owner or business owner, You have to have peers you can turn to so you can once again build your foundation on more solid grounds. P.S. How is your 2024 so far? #FreelancingPH #2025Planning

💻 The Digital Rabbit Hole: How a Short Break Can Turn into a Deep Dive 📱 It's a common occurrence: you start with a quick break to check your phone, catch up on a news article, or even just scroll through social media, and before you know it, hours have passed. This phenomenon can be attributed to several factors: 👉🏽 Hyperlinks and Related Content: Websites are designed to keep you engaged. Hyperlinks and related content suggestions can lead you down unexpected paths, making it easy to lose track of time. 👉🏽Infinite Scroll: Many platforms, especially social media, use infinite scroll, meaning content keeps loading as you scroll. This can make it difficult to stop, even if you're running out of time. 👉🏽Personalized Algorithms: Websites and apps often use algorithms to personalize content based on your browsing history. This can lead to recommendations that are so relevant and engaging that you find yourself clicking on one link after another. 👉🏽Dopamine Loops: Engaging with online content can trigger the release of dopamine, a neurotransmitter associated with pleasure and reward. This can create a positive feedback loop, making it difficult to resist the urge to keep scrolling. To prevent yourself from falling into the digital rabbit hole, try setting timers for your breaks, limiting your time on certain websites, or using website blockers to restrict access to distracting sites during work hours. 📰 A helpful article: https://lnkd.in/gsaCVRPQ #digitalrabbithole #workplacedistractions #socialmedia #surfingtheweb #timemanagement

Here’s how to never run out of creative ideas 👇 Take the train 🚂 No, really. Since moving in October my commute has gone from a 20 minute round trip, to over two hours on the train. That’s a bloody long time to sit there and do nothing. And yes, I pretty much do nothing. And yes, it’s boring. But I’ve noticed this strange phenomenon where, since having a longer commute, I think of way better ideas at work💡 I think we’ve developed into a society that’s constantly distracted. Don’t get me wrong, I think technology has provided us with a lot of affordances, but most of us are chronically attached to our phones. Well at least I know I am. Taking a step away from the distractions gives my mind time to be bored. And that boredom is crucial for creativity, (that’s probably why we get our best ideas in the shower or before bed). What my commute costs me in time 🕥 has increased my creativity by tenfold. As a marketer (who literally has to come up with ideas for a living), I’d say that’s a pretty good investment. But everyone’s different. I’d love to know when you get your best ideas or what you do to get more creative? #creative #marketing #socialmediamarketing

🚨 Attention overwhelmed business owners! 🚨 Remember when you thought you could do it all? Yeah, how's that working out for you? 😅 BEFORE AI: ➡️ Your to-do list is longer than a CVS receipt ➡️ "Content creation" sounds like a form of torture ➡️ Your email marketing game is weaker than gas station coffee ➡️ Hiring a marketing team? In this economy? 😂 You're drowning in tasks, your brand's about as engaging as watching paint dry, and let's not even talk about your inbox. It's a hot mess express, and you have a first-class ticket. BUT WAIT! There's hope! 🌟 Enter Mary: AI Whisperer, Time-Bender, and certified "How Did She Do That?!" expert. "But Mary," you whine, "won't AI make my content as bland as unseasoned chicken?" "Isn't it complicated?" "Can you really help me in just 90 minutes?" Oh, sweet summer child. Prepare to have your mind blown! 🤯 AFTER 90 MINUTES WITH MARY: 🚀 Your content? Spicier than a ghost pepper 🚀 Your brand voice? Unmistakably YOU (but funnier and smarter) 🚀 Your productivity? Through the roof! 🚀 Your stress levels? Lower than your ex's standards Don't believe me? Just ask the countless business owners who've gone from "Help, I'm drowning!" to "Look at me, I'm the captain now!" after just one session with Mary. So, here's the deal: You can keep running on that hamster wheel, watching your competitors zoom past you while you struggle to string two sentences together... OR You can grab one of the few remaining spots with Me and transform your business faster than you can say "artificial intelligence." Every day you wait is another day you're leaving money on the table and hair in your shower drain. The choice is yours, but choose fast! These spots are hotter than tickets to a Taylor Swift concert, and they're going, going... Remember: The early bird gets the worm, but the second mouse gets the cheese. Be the mouse. Get the cheese. Book with Mary. 🧀 #AIStrategy #BusinessGrowth #DigitalTransformation #TimeToShine

Do you need to launch on ProductHunt? That was the question I asked myself early this year. I only joined in May, and since then, I’m on it everyday! Here are 5 reasons to create your account and launch your SaaS on PH: [launch guide below!] Reason 1 You create another type of community vs. Linkedin, and your ICP might be there, there are at least 7M users on PH! Might be more! Reason 2 The US market, english-speaking countries are more opened to buy and invest in SaaS tools to help them grow in their journey. And they ARE on ProductHunt, so go! Reason 3 You can create a “Coming soon” page for your product launch, meaning you can already build a strong database of interested leads. But, you can only create it 30 days before your launch date! Here a launch guide made by Stefan Bader: https://lnkd.in/ez4sj2p6 Reason 4 You're can launch as many times you want, and not only once like I first thought. Anytime you're launching a new version or a specific feature of your SaaS, you can launch! Reason 5 It takes 10 minutes to complete your profile, and 1 minute a day to keep growing. I couldn't recommend more! Here a list of products found on ProductHunt I want to support: - Telescope: to find the right people in seconds with the power of AI and generate a targeted list of B2B leads - Making Today: your all-in-one dashboard: organize, plan & do We clearly need to connect together with Mayze.io! Arbaaz Abdul, congrats on product of the day! - Private Notes for Google Calendar: game changer!! You can add notes to your meeting on your calendar Link: https://lnkd.in/eWKsfpFX - ReWorker.: to find the best places to work remotely and meet new coworkers Loved the fact I can add places that I went to and liked to work remotely. - Upmetrics: business plan & financial forecast using AI. The designs are so nice!! They're number 1 on today's launch! Congrats guys! Ajay Jagtap, Paresh Balar - Olympic Games Chrome Extension: I mean, do I really need to explain why I'm using it everyday? Cesar William Alvarenga congrats! Link: https://lnkd.in/euzReUug Let’s share some ideas and discuss together on ProductHunt, link of my profile in the comments ⬇️ Follow me there!

I jumped onto this trend... Here's my 2024 LinkedIn Rewind, by Coauthor.studio: 2024 proved what happens when you combine data-driven marketing with genuine care: 530% conversion increases, 8X ROI, and a new office to handle it all. But the real story? It's about what these numbers mean for our clients:  Healthcare providers reaching more patients who need them  E-commerce brands breaking through saturated markets  Small businesses competing with industry giants  Startups finding their unique voice Three posts that captured our journey: 1. Kinfolk ABA Brand Launch When authenticity meets strategy, magic happens. Our brand refresh drove a 530% increase in conversions - because we focused on what matters to parents. https://lnkd.in/eHA_Uzzc 2. Power of Mentorship "Whether it's mentoring newcomers or supporting competitors, I believe in the power of kindness and sharing knowledge." https://lnkd.in/efK8SNEv 3. New Chapter, New Office Physical growth reflecting our expanding impact - because when our clients grow, we grow too. https://lnkd.in/env_4xJt Beyond the metrics, 2024 taught me something profound about balance. Between baking challah and building brands, between data and heart, between scaling up and staying personal - that's where the real magic happens. Looking ahead: 2025 is about helping more E-commerce and Healthcare clients break through saturated markets with data-driven strategies that deliver real results. The new office is just the beginning. To every client who trusted us with their vision this year: Your success is our success. Let's keep being mad about results together. #SoMadPartners #Marketing #ResultsMatter #LinkedInRewind #2024wrapped

Last year, my husband and I took the big adult leap and bought our first house! 🎉 Super exciting, right? Except it turned my breezy 25-minute commute into a full hour (and that’s on a good day, without traffic). To make the most of the drive, I’ve been diving into podcasts (let’s be real, it’s 60/40 personal growth vs. light-hearted fun). Yesterday, I got completely hooked on The Diary Of A CEO episode with David Epstein and Steven Bartlett. Now, I won’t even attempt to summarize the entire two-hour conversation (seriously, go listen!), but there were a few key ideas that hit me—especially when I think about careers in marketing. The one that really got me? Their take on failure and disruption. Bartlett mentioned he hired a “Head of Failure and Experimentation.” I know, it sounds wild, but it’s all about keeping things fresh, pushing boundaries, and shaking up the status quo. If they’re not hitting their target failure rate, they’re not experimenting enough. 🤯 Sound familiar, marketers? Algorithms change, interests shift, and, honestly, the world can flip overnight. If you’re too comfortable with what’s working right now, you’re on track to fail (and not in the fun, experimental way). We’ve got to stay agile, reassess, and adjust our strategies constantly. What works today might flop tomorrow, and if you’re not ready to pivot, you’ll lose that edge. My biggest takeway from Epstein? Generalists win. He dissected the 10,000-hour rule and realized that mastering a range of skills beats hyper-specialization. This had me thinking about the rise of the "Full Stack Marketer." Semrush defines a Full Stack Marketer as someone who covers a wide array of tasks—basically, they’re the Swiss Army knife of marketing. And as Epstein pointed out, generalists are better at: ⚡ Pivoting when things shift 🧠 Challenging conventional thinking 💪 Handling a broad spectrum of responsibilities (let's hear it for my fellow marketers in #SMBs or agencies!) The more you know, the more you can adapt. And in our ever-evolving world of marketing, that’s everything. Tomorrow morning, it's back to that dreaded commute. 🫠 If you have any podcast recommendations to help make the drive more bearable, send them my way! #B2BMarketing #FullStackMarketer #ProfessionalGrowth #marketing

Have seen lots of these in my network, so here's my 2024 LinkedIn Rewind, by Coauthor.studio: Love the little breakdown (all below) that it gives you... You know what marketing and Christmas dinner have in common? Just when you think you've got everything perfectly timed, something unexpected happens (like the oven deciding to have an identity crisis! 😅) That pretty much sums up my 2024 at Smart Insights - a year of carefully laid plans, unexpected challenges, and somehow everything coming together beautifully in the end. Some highlights that made this year special: • Celebrating 3 years helping marketers master digital strategy (still pinching myself!) • Launching our CPD-accredited AI Learning Path (because AI should help us work smarter, not replace us) • Delivering RACE Framework webinars to amazing marketers worldwide • Building incredible synergy with our Sales and Marketing teams (shoutout to Amelia C. and Gabrielle Wright!) • Joining Mia Butler's Unstoppable Sales Community • Managing it all while parenting a teenager who survived an entire hour without wifi 🎮 Looking ahead to 2025: We're expanding our learning paths, creating more practical resources, and finding new ways to help marketers succeed. Plus, I'll probably keep finding marketing lessons in everyday chaos (sorry not sorry!). To every marketer out there juggling strategies with real life: whether you're tackling cookie deprecation or trying to explain digital marketing to your family - you've got this! And if you need a framework to help you along the way, you know where to find me 😊 PS - Still working on a framework for getting teenagers off their phones. Taking suggestions! 🤔 Get your 2024 LinkedIn Rewind at https://lnkd.in/dr9mPF_2

🚨 Attention overwhelmed business owners! 🚨 Remember when you thought you could do it all? Yeah, how's that working out for you? 😅 BEFORE AI: ➡️ Your to-do list is longer than a CVS receipt ➡️ "Content creation" sounds like a form of torture ➡️ Your email marketing game is weaker than gas station coffee ➡️ Hiring a marketing team? In this economy? 😂 You're drowning in tasks, your brand's about as engaging as watching paint dry, and let's not even talk about your inbox. It's a hot mess express, and you have a first-class ticket. BUT WAIT! There's hope! 🌟 Enter Mary: AI Whisperer, Time-Bender, and certified "How Did She Do That?!" expert. "But Mary," you whine, "won't AI make my content as bland as unseasoned chicken?" "Isn't it complicated?" "Can you really help me in just 90 minutes?" Oh, sweet summer child. Prepare to have your mind blown! 🤯 AFTER 90 MINUTES WITH MARY: 🚀 Your content? Spicier than a ghost pepper 🚀 Your brand voice? Unmistakably YOU (but funnier and smarter) 🚀 Your productivity? Through the roof! 🚀 Your stress levels? Lower than your ex's standards Don't believe me? Just ask the countless business owners who've gone from "Help, I'm drowning!" to "Look at me, I'm the captain now!" after just one session with Mary. So, here's the deal: You can keep running on that hamster wheel, watching your competitors zoom past you while you struggle to string two sentences together... OR You can grab one of the few remaining spots with Me and transform your business faster than you can say "artificial intelligence." Every day you wait is another day you're leaving money on the table and hair in your shower drain. The choice is yours, but choose fast! These spots are hotter than tickets to a Taylor Swift concert, and they're going, going... Remember: The early bird gets the worm, but the second mouse gets the cheese. Be the mouse. Get the cheese. Book with Mary. 🧀 #AIStrategy #BusinessGrowth #DigitalTransformation #TimeToShine

I have been creeping around. 2024 was insane for me so I’ve been lightly tip-toeing into 2025. I took a 21 day break from Facebook, TikTok (I watched y’all go crazy over that 12 hour ban!) and Instagram. Replaced it with some meditation, healthier eating, prayer time and upskilling. The results? 📚Read 2 books and currently starting my 3rd. 💪🏾Lost 8 pounds and gained a lot of energy back by cutting out processed food and prioritizing sleep. 📜Earned an SEO certification through Hubspot 💻Started taking an HTML/CSS course for fun 📝 Wrote down my goals for 2025 with actionable steps, milestones and completion dates. Social media is a big time suck for me and I knew I needed to take a step back. This allowed me to prioritize other areas in my life and actually be productive. I don’t want to jynx myself by saying “2025 is my year” but I am going into the new year with a sense of focus and clarity. What do you do in your spare time when you turn off your social media apps? #socialmedia #socialmediabreak