IAB Europe’s Post

🎙️Without solid measurement standards, retail media’s growth potential could hit a wall. In our latest podcast episode, our Industry Development & Insights Director, Marie-Clare Puffett, sits down with Bianca Hall, Senior Insight Director at SMG, to delve into why standardisation matters. They discuss the real-world challenges that #RetailMediaNetworks and buyers face daily, such as how to implement consistent metrics and what tools can help move things forward. The conversation discusses the practical steps to keep retail media effective and credible. If measurement is on your radar, this discussion offers some valuable insights: https://lnkd.in/erhTANtp

  • No alternative text description for this image

Thanks for having Bianca, IAB Europe. We’ve loved listening to the replay! 🔂

Like
Reply

To view or add a comment, sign in

Explore topics