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In today’s politically charged environment, generative AI is reshaping both ads and content. How can publishers and marketers guard against low-quality or misleading AI applications, from fake news to political noise? Join Blair Tapper, Senior Vice President US, to discover how AI impacts programmatic monetization and how The Independent is navigating this landscape to maintain authenticity and revenue.

In today’s politically charged environment, generative AI is reshaping both ads and content. How can publishers and marketers guard against low-quality or misleading AI applications, from fake news to political noise? Join Blair Tapper, Senior Vice President US, to discover how AI impacts programmatic monetization and how The Independent is navigating this landscape to maintain authenticity and revenue.

Search Generative Experience. The Rise of Video. Privacy-First Strategies. The ad tech world is evolving at lightning speed, and as we head into 2025, publishers are poised to experience both exciting opportunities and new challenges. That's why we rounded up the top 25 AdTech trends for 2025, covering the key shifts that will shape the future of ad monetization for publishers. 🚀 Read the full report here to kick off your 2025 in the best way possible: https://lnkd.in/ehi2NcrF #AdTech #DigitalAdvertising #Publishing #2025Trends #AI #Programmatic

New Post: YouTube now requires creators to disclose when realistic content was made with AI - https://lnkd.in/dW7xREfC - YouTube is now requiring creators to disclose to viewers when realistic content was made with AI, the company announced on Monday. The platform is introducing a new tool in Creator Studio that will require creators to disclose when content that viewers could mistake for a real person, place or event was created with altered or © 2024 TechCrunch. All rights reserved. For personal use only. - #news #business #world -------------------------------------------------- Download: Stupid Simple CMS - https://lnkd.in/g4y9XFgR -------------------------------------------------- or download at SourceForge - https://lnkd.in/gNqB7dnp

Discover how AI is reshaping media's future! From transformative storytelling to personalized ad insertion, the opportunities are endless. Dive into CSI Magazine's recent article featuring industry leaders like Operative's SVP of Sales, David Dembowski, shedding light on AI's impact on monetization strategies. Gain insights into AI's role in driving media innovation. Don't miss out on the latest trends in media innovation, read the full article below! #NAB2024 #AI #MonetizationStrategies https://lnkd.in/eDCx42-R

The marketplace is observing a significant demand for workflow automation to expedite manual processes, particularly in managing their advertising business. AI strategies are at the forefront for media companies to leverage solutions that will drive efficiencies across their business. These AI-powered tools are transforming the industry by enabling media companies to work smarter, faster, and with greater precision.

Digital advertising is changing in 2024, and it’s happening faster than you might think. We sat down with Viant CMO Jon Schulz to discuss how #AI, #CTV, and the end of #cookies are reshaping digital advertising and how marketers can best capitalize on these changes.

🗞️ Dive into Cognitiv’s latest feature in MediaPost: “Life In The Ecosystem: Publishing Vet Hired To Help Programmatic Advertisers.” Author Ray Schultz highlights the impressive career of our new President, Eric Danetz, who joined us after serving as CRO at Reuters. As Eric focuses on strengthening partnerships, driving performance through cutting-edge AI solutions, and accelerating Cognitiv’s growth, he is prepared to lead our team through the next phase of innovation and success—helping advertisers unlock the full potential of deep learning. Discover Eric’s vision for the future and what is ahead for Cognitiv in 2025: https://lnkd.in/eFdZAmxT #Leadership #AdTech #DeepLearning #AI #Innovation

"Context, creativity, and content are the three key areas advertisers should be investing in, seeking out AI-backed solutions that can elevate all three to their maximum level." Juan Miguel Lapido, Chief Creative Officer. 🚀 We are in the era of Generative AI (GenAI), a powerful tool transforming how we create and deliver advertising campaigns. GenAI not only enhances creativity but also ensures that content is more personalized and relevant, making each campaign uniquely resonate with different audiences. Discover more about the power of GenAI in advertising and how we are leading this change! 🔗 Read on! https://lnkd.in/dp-JQY5g

Explore how Generative AI is revolutionizing consumer-brand engagement with NBCUniversal’s Chief Data Officer, John Lee. Learn how AI enhances experiences, optimizes ad investments, and drives business strategies. Get valuable insights from NBCU’s real-world applications and discover actionable steps for the ad industry. Register today and save $300 with code SUMMER24! #GenerativeAI #AdTech