Vivek Mehrotra’s Post

Volkswagen's "The Force" Super Bowl ad resonated with audiences by featuring a young boy attempting to use "the force" to start his father's Volkswagen. The ad successfully blended humor, nostalgia (with the Star Wars reference), and a heartwarming narrative. The lesson for marketers is the effectiveness of storytelling and emotional appeal. By creating content that elicits positive emotions, brands can forge memorable connections with consumers, leaving a lasting impact on brand perception. https://lnkd.in/dJwYqtKS #Volkswagen #Advertising

Honestly, I’ve never been a car guy… But this Audi ad just hit DIFFERENT. 😦 Audi focuses on experiencing the R8 GT in its entirety. From the touch of the steering wheel to the sound of the engine. “It must be felt to be experienced, which makes it the perfect protagonist for this ASMR video. “ Audi is not alone in using ASMR for their marketing. More and more companies are steering towards a softer, more intimate, and relatable approach to cut through the noise. In an industry where the louder the car the better, it sure is disruptive, isn’t it? Follow me to learn more ways to use ASMR for your brand 💛 #asmr #marketing #advertising #marketingstrategy https://lnkd.in/dppwf66i

I love watching brand wars when you have geniuses at the helm—it’s like watching a high-stakes tennis match, wondering how the opponent will possibly return the serve. Imagine being one of those geniuses and walking into a campaign concept review, saying, “We’re going to market the opposition… and it’s going to be brilliant.” When done well, you can “advertise” for your competition while still positioning your brand as superior. In the right hands, this approach isn’t just bold—it’s incredibly effective. A brilliant example unfolded in the auto industry between Mercedes-Benz and Jaguar, showing how creativity and a touch of humour can captivate audiences. The first move was by Mercedes, whose innovative “Magic Body Control” ad showcased chickens being gently moved in various directions, their heads perfectly steady—an inventive demonstration of their advanced suspension technology. This ad became an instant classic, positioning Mercedes as the master of luxury and smooth handling. https://lnkd.in/gjEXfDRf But Jaguar wasn’t going to let Mercedes have the final word. They released a parody ad that took the chicken stability scene and added a twist: just as the chicken is being moved, a jaguar appears and snatches it up, with a caption that reads: “Magic Body Control? We prefer cat-like reflexes.” See Jaguar's witty response here: https://lnkd.in/gdSeeawQ This exchange demonstrates how brand rivalries, when managed with cleverness and humour, can create a lasting impact. Mercedes showcased their technological edge, while Jaguar responded with a bolder, more adventurous message. Both ads went viral, cementing each brand’s identity—all while playfully challenging each other. Ultimately, this exchange highlights the power of "brand wars" when done right. Brands don’t have to take themselves too seriously; sometimes, a little humour and a friendly jab at the competition can resonate with audiences far more than traditional ads. With the right approach, you can end up “advertising” for your competitor and still emerge as the true winner. #BrandWars #CreativeMarketing #Advertising #Mercedes #Jaguar

https://lnkd.in/gPsjuhjs For me, marketing is a dynamic orchestra of creativity, strategy, and analytics. It's about creating a seamless customer journey, from that initial spark of interest to post-purchase satisfaction. It's the art of storytelling intertwined with the science of data analytics. Speaking of marketing brilliance, let's talk about Audi's ingenious keyrings ad! The way they used individualized keyrings to represent each competitor in the market was pure genius. It's more than an ad; it's a storytelling masterpiece that not only showcases Audi's confidence but also demonstrates the power of strategic differentiation in marketing. This campaign has always resonated with me, highlighting the importance of standing out in a crowded market. It's this kind of innovative thinking that fuels my passion for marketing. 🚀📊 #MarketingEnthusiast #AudiMarketing #InnovationInAdvertising

🚗✨ Get ready for the Brussels Motor Show 2025! With 75% of car buyers turning to @YouTube to guide their decisions, now is the time to engage your audience with precision. @ChannelFactory’s tailor-made BMS offer ensures every impression reaches qualified buyers—no crash or dash cam content. Choose from flexible strategies, including TV Mastheads, Audio, and YouTube packages. ⏱️ 14.5 hours—that’s how much time car buyers spend researching online. Will your brand be part of their journey? Let’s connect and get your campaign rolling! #BMS2025 #YouTubeAdvertising #AutomotiveMarketing #BrusselsMotorShow

Pitch THIS Car Brand in June Comment "car" and I'll send you a link to the video!

#Audi's "Keychain" commercial - #trivia This ingenious ad from 2006, which gained accolades at the Cannes International Film Festival, showcases the power of simplicity in advertising. Without a single spoken word, it poses a thought-provoking question: "What are you looking for in a car?" The commercial starts with various car keychains -- representing brands like Fiat, Mercedes, Volvo, and BMW -- each symbolizing design, comfort, safety, and sportiness, respectively. As the keychains begin to assemble, they gradually form Audi’s iconic four interlocking rings, concluding with a compelling message that suggests Audi embodies all these attributes in one car. This ad didn't just promote a product; it set a benchmark in marketing by appreciating the strengths of competitors while subtly highlighting Audi's all-encompassing value. It’s a brilliant example of how great ideas don't necessarily require massive budgets, just a clear vision and creative execution. Have you seen this iconic ad? What are your thoughts on using simplicity to convey powerful messages? #marketing #creativeadvertising #brandmanagement #linkedin

Looking in the rearview mirror doesn't reveal much about where things are headed. In the case of the 2024 Mercedes-Benz CLE coupe, that trap is easy to fall into if you dwell on the outgoing C- and E-class coupes when attempting to make sense of the car that replaces both. The new one doesn't seem to split any sort of difference, until you realize that the C- and E-class sedans that spawned those predecessor coupes are irrelevant. Both date to 2017. Since then, the C-class was redesigned and enlarged for 2022, entering its fifth generation. A new coupe was not part of the deal, so the two-door carried on with fourth-gen mechanicals. Meanwhile, the old E-class sedan persisted until the debut of the 2024 E-class. Again, no coupe for you. With those developments in mind, the emergence of the 2024 CLE explains much about the shuffling going on behind the scenes. Fans of the pillarless E-class coupe will be saddened to learn that the CLE has a door pillar like the C-class coupe. But this doesn't harsh the vibe, as its flanks are smooth and flowing, with subtle fender creases that further elongate the shape. In fact, the "cab backward" description of the fifth-gen C-class sedan is even more apparent here, as the CLE's extra body length makes the hood look considerably longer. All told, there's a hint of AMG GT coupe in the proportions, even though the CLE shares nothing with that high-performance two-seater. Instead, the underpinnings consist of the same sort of multilink front and rear suspension layouts as the C-class. This gave the CLE poise and balance on a sinuous drive route along the coastal roads of northern Spain. Unfortunately, the C-class similarities don't end there, as it also displayed the same driving-simulator steering and brake feel that we bemoaned during our C300 road test. There's accuracy and predictability in abundance, but the driver feedback loop isn't adequately developed. #amggang #mercedesc #carporn #a #luxury #gclass #samg #glc #mercedeslovers #mersedes #biturbo #mercedescclass #luxurycars #m #benzmafia #fan #thebestornothing #azerbaycan #azericars #merc #mb #cklasse #baku #amgperformance #amggtr #mercedess #amggt #mercedesw #mansory #w #c #amg #cclass #mercedes #mercedesbenz #s #e #benz #mercedesamg #eclass #sclass #brabus #g #cla #v #gle #cls #cars #coupe #car #carsofinstagram #maybach #club #bmw #aclass #matic #gla #gls #mercedesbenzamg #d #bbmas #interview #tatemcrae #tatertots #youbrokemefirst #greedy #Brokemefirst #Conormaynard #Hisvoice #ZT1Media #Entrepreneur #Video #Editor #Enterprizes #Visionary #Branding #Marketing #Eclectic #Advertising #SpeedZar #Services #Trend #Karma #Setter #Influencer #Biz #Zar #Underground #Radio #Karmen #2025 #Mercedes #Benz #CLE #Coupe #Tate #McRae #You #Broke #Me #First

The visual story doesn't even need audio (although it is great). It doesn't need supers throughout the ad to tell the story. #marketing #branding #management #mentoring

Beyond the Product and Logo Stumbled upon a fascinating detail about Mercedes-Benz recently: They’re still engaging with comments on their YouTube channel from over a decade ago. Imagine, an ad launched 11 years back, and they’re still there today, giving hearts to new comments ❤️. For a luxury brand, this level of humility—taking the time to connect with every viewer and not taking themselves too seriously. This is super rare and refreshing.   It’s a powerful reminder that even in a world of quick campaigns and faster feedback loops, long-term brand building doesn’t stop when an ad ends. This kind of attention to legacy content shows a commitment to valuing every viewer, whether they watched it in 2012 or last week. A true masterclass in creating connections that transcend time. 🌟 https://lnkd.in/dHCWMyGH #BrandBuilding #BrandStrategy #BrandLoyalty #CommunityManagment