Building an audience before launching is a crucial step. Having a group of engaged people interested in what you're offering gives you valuable feedback and momentum from the start. It's not just about potential customers, it's about creating a community that will support and help shape your product.
Cofounder of SparkToro & Snackbar Studio. Author of Lost & Founder. Feminist. I love underdogs, cooking, & helping people do better marketing
For the love of all the gods, build an audience *BEFORE* you build and launch your product. Nothing kills would-be-successful companies, products, games, events, et al. like launching to an empty room. (thanks to Jorge Soto for having me on the #GTMPack show; full episode now live on YouTube)