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Independent Animal Nutrition Industry Advisory

UK: Morrisons launches white eggs that 'give back' to farmers Morrisons is introducing a white egg pack to its Chuckle Eggs range. The range is part of its wider ‘For Farmers’ initiative, where 6p is given back to farmers per half dozen boxes of eggs. White eggs have the same nutritional properties as brown eggs and can be used in the same way in cooking. The only difference between them is the color of the shell, which is determined by the breed of the hen. White eggs are laid by ‘white hens', which require less feed to produce the same amount of eggs than ‘brown hens', resulting in them having a lower carbon footprint. Hens supplying eggs to Morrisons Chuckle Egg range have the freedom to roam outside whenever they want and also have woodland ranges and bee-friendly flower strips. Morrisons launched its 'For Farmers' range in 2015 so customers could show support for farmers by choosing a range that commits extra money to go to farmers. The range has been extremely successful and has given over £25 million back to farmers since it was launched. In addition to the white egg farmers, Morrisons works with over 65 egg farmers who supply into own brand free range and organic eggs that it sells, all of which are approved to the British Lion code and RSPCA or equivalent standards. The farmers benefit from long-term contracts and short payment terms which gives them the financial reassurance they need to invest in their farm’s infrastructure and the future of their business - all of which positively impact the long-term sustainability of the egg industry. In addition, Morrisons offers #carbonfootprinting analysis for every flock and support is available for each farmer to develop a sustainable growth plan tailored to their farm.   https://lnkd.in/dvrXQKwH. #poultryindustry #egg #poultry

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