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AVP, Game Production and Business

Business of Games: Skan4.0 retargeting trends (retargeting tactics to overcome Apple game recession) Chapters - Interactive Stories introduced a WhatsApp channel following a CTA to get rewards. They are using WhatsApp channel as a medium to retarget the subscribers. An interesting approach. (In a best-case scenario) This should work in geos where WhatsApp adoption is high, like Brazil, SG, UK.... Questions to answer: 1. Could a WhatsApp channel benefit your game? 2. Are your players active on WhatsApp? OR Are there other platforms where your players are active, which you could leverage for engagement? It's a reminder note to continuously seek innovative methods for retargeting. #gamedevelopment #gamedesign #retargeting #idfa #businessofgames

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