ICON plc’s Post

Reaching and educating underserved patient populations in a compliant and impactful way is no small feat. In Q1 2024, Underscore Marketing set a new benchmark with an unbranded campaign for patients with a rare lung disease. By leveraging PulsePoint’s Qualified Audience Reach (QAR) metric and collaborating with Symphony Health, the campaign identified and reached patients efficiently and compliantly. Symphony Health stood out, achieving a cumulative QAR score of 2.3 and reaching over 100 qualified patients in just three days—half the time it took other providers. Read our latest case study to find out how: https://ow.ly/sAxN50Usp3F #HealthcareMarketing #DataDriven #PatientCentricCare