ICSC’s Post

🚀 Launching a new product? Maximize your sales with our omnichannel ad solutions, powered by first-party membership data. 🚀   Our data shows that items that launch with a MAP campaign sell 28% more than ones that don’t.   Why not set your new product up for success from the beginning? Let’s talk about a launch strategy that gets your new items in front of the right Sam's Club members at the right moment.   #NewItem #DigitalAdvertising #SamsClub #ProductLaunch

Gen Z's simultaneous penchant for social media and physical spaces mirrors the growing omnichannel approach #retailers are implementing in their business strategies. As shown in #ICSC’s The Rise of the Gen Z Consumer report, young #consumers utilize physical spaces – often visiting #shopping centers for social purposes and without an immediate need to make a purchase. PYMNTS recently covered these findings and other #GenZ shopping habits, detailing how their strong social media usage combined with a passion for physical retail creates new opportunities for retailers. Read the full article here: bit.ly/445Q6Cx

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Retail media isn't just about performance – it's a full-funnel strategy. WARCs opinion piece by Andrew Lipsman underscores the importance of considering the upper-funnel impact of #retailmedia for brands, yet another argument in its favour. “This is evident across the three primary areas of retail media today: #onsite, #offsite, and #instore,” Lipsman outlines. Lipsman advises retail media sits at the intersection of #branding and #performance, delivering both awareness and sales effectiveness. At Zitcha, our comprehensive platform recognises the significance of an omnichannel retail media network that addresses the full funnel, taking customers from awareness to consideration, and conversion. We're here to help harness the power of retail media across all touchpoints. Find out more about Zitcha ➡️ https://bit.ly/3TZDdqo Link to the insights in the comments. #retailmedia #fullfunneladvertising #zitcha #onsiteretailmedia #offsiteretailmedia #instoreretailmedia #retailmedianetwork

📣 Indian shoppers are embracing omnichannel. Is your business strategy keeping pace with their evolving needs? Fret not as the 3 key strategies to unlock growth are unveiled: • Leverage online inventory data to fuel engagement • Embrace omnichannel ads solutions to boost offline growth • Combine organic listings and paid strategies for maximum impact Gain the strategic insights you need to stay ahead of the curve today 📈 https://goo.gle/4hi9J0E #ThinkWithGoogle #OmnichannelStrategy #RetailIndia #DigitalTransformation

Stressed out by the challenges of media forecasting in an omnichannel ecosystem? Skai Decision Pro is here to help, not just during #StressAwarenessMonth, but every day! Our innovative solution is purpose-built to help leaders quickly understand the impact of budget changes on media performance and business results in order to better allocate spend across channels. 👋 Say goodbye to stress and hello to increased ROI 👋 https://okt.to/QGaovP

🎯 Ready to maximise festive profits? 🎊 Consider these game-changing tactics: - Launch early with engaging online video content 📅 - Implement omnichannel strategies for deal-hunters 🛒 - Build trust and enhance service for value-seekers 🤝 Discover how to boost your bottom line this season. 📈 Retail leaders, boost your festive ROI: https://goo.gle/47pdzjL #ThinkwithGoogle

📈✨ As a crucial component of a comprehensive omnichannel marketing strategy, direct mail remains a powerful way to engage and connect with your audience. At Mail Processing Associates, we love helping our customers elevate their marketing efforts with direct mail 💌📬 #DirectMail #OmnichannelMarketing #MarketingStrategy #mailprocessingassociates

In just a few hours we'll be diving deep into the best #omnichannel #strategiesforsuccess and hands-on examples of finding your right audience, at the right time, with the right message using all available channels. Register with the link in the comments area and see you there in less than 5 hours!

Hands-on examples of finding your right audience, at the right time, with the right message!