Idea Usher’s Post

interesting blogpost from my colleague Belgin Caglar in US who discuss why 2024 could mark a pivotal year for when augmented reality (AR) as consumer demand, technological advancements, and AI integration converge. Smartphones (of coarse) remain the dominant platform for AR, but there is growing interest in mobile, fashionable AR solutions like Meta’s Ray-Ban glasses. Consumers seek immersive, on-the-go experiences that combine style with functionality. AI is also set to revolutionize AR, enabling personalized, real-time interactions. As AR becomes more integrated into daily life, the telecom industry must develop trustworthy and robust networks to support this shift, which promises to transform how we experience the world. https://lnkd.in/dfiqNdbC

Ready for a leap into the future? Augmented reality (AR) is on the brink of a major breakthrough in the US. 📈 AR is rapidly reshaping our interactions with both digital and physical worlds in the US, here are some interesting insights: 📱 AR apps are booming, with 38 percent of US 5G users engaging with them—up from 15 percent in 2021. Smartphones remain central, transforming activities from shopping and gaming to navigation. 👓 Americans are demanding mobile AR solutions. 68 percent expect to use AR on the go in the next five years and are willing to pay up to 35 percent more for stylish, portable devices that fit their lifestyles. 🤖 AI and AR are converging, with generative AI enabling real-time, personalized AR interactions. This fusion is set to revolutionize how we experience the world around us. What AR trend excites you the most, and how do you see it impacting your daily life? Share your thoughts below! 💬 #ConsumerLab #XR #AR #5G #Innovation #ImaginePossible

Ready for a leap into the future? Augmented reality (AR) is on the brink of a major breakthrough in the US. 📈 AR is rapidly reshaping our interactions with both digital and physical worlds in the US, here are some interesting insights: 📱 AR apps are booming, with 38 percent of US 5G users engaging with them—up from 15 percent in 2021. Smartphones remain central, transforming activities from shopping and gaming to navigation. 👓 Americans are demanding mobile AR solutions. 68 percent expect to use AR on the go in the next five years and are willing to pay up to 35 percent more for stylish, portable devices that fit their lifestyles. 🤖 AI and AR are converging, with generative AI enabling real-time, personalized AR interactions. This fusion is set to revolutionize how we experience the world around us. What AR trend excites you the most, and how do you see it impacting your daily life? Share your thoughts below! 💬 #ConsumerLab #XR #AR #5G #Innovation #ImaginePossible

Glasses half full? Just published a new blog with my colleague Huani Yao on the evolving landscape of Augmented Reality in the US. Here are some eye-opening insights: 📱 Smartphones remain central to AR experiences, with 38% of 5G users regularly using AR apps 🕶️ Style matters! 61% of US consumers won't wear AR devices in public if they're not visually appealing. 🤖 The convergence of AI and AR could be the game-changer that brings XR into mainstream life. Intriguingly, US consumers are willing to pay up to 35% more for AR devices that can be used outside the home, especially in arenas and concert venues. To truly unlock AR's potential, we need to go beyond smartphone-tethered scenarios and provide full mobility and freedom for consumers. I'm impressed by the work of our amazing colleagues at Ericsson's D-15 Innovation Lab in Santa Clara, who are pushing boundaries even further. In collaboration with US industry leaders, we demonstrate how 5G can power untethered, high-fidelity XR experiences. Read the full blog for more insights: https://lnkd.in/guXX-rep #AugmentedReality #TechTrends #Innovation #5G #AI Huani Yao Jasmeet Sethi Pernilla Jonsson Jeepal Shah Ciricia Proulx Peter Linder Jonas Ericsson Rikard Pettersson

I'm excited to share findings from Ericsson ConsumerLab's extensive research on extended reality (XR) technology! This study delves into the expectations and desires of current and potential XR users across 10 global markets, uncovering four key insights that are set to shape the future of augmented reality (AR) experiences over the next five years. 🚀 Key discoveries: 1️⃣ Increased Integration of Smartphone and AR devices: Despite facing challenges with current smartphone AR experiences, there's a noticeable trend towards combining smartphones with VR/AR/MR headsets/glasses. We anticipate this integration to double in the next five years, indicating a growing preference for more immersive experiences. 2️⃣ Demand for portable AR devices: Consumers are eager to take their AR experiences beyond home environments. With three-quarters expressing a desire for portable AR devices, especially in glasses form, there's a clear shift towards on-the-go AR technology. Additionally, consumers are willing to pay a 20% premium for the convenience of portability. 3️⃣ Advancements in geospatial AR technology: As AR technology evolves to adapt to geospatial surroundings, we foresee a broader range of experiences emerging. From enhanced navigation to immersive digital arts, the potential applications of geospatial AR are vast, highlighting the importance of robust network infrastructure. 4️⃣ Bystander privacy concerns: Despite the excitement surrounding XR technology, concerns about bystander privacy persist. Over 60% of consumers express apprehension about being scanned by AR devices in public, underscoring the need to address privacy issues for broader acceptance. 📈 Implications for the future: The evolution of the AR market will require collaborative efforts to drive technological innovation and consumer adoption. From optimizing network infrastructure to addressing privacy concerns, stakeholders play a crucial role in shaping the future of AR experiences. 🔗 Delve deeper into our findings and explore the evolving landscape of XR technology by downloading the full report here: https://ow.ly/5bKy50Sib5h #AugmentedReality #XR #FutureTech #ConsumerInsights #EricssonConsumerLab

🚀 Big news from Google! With the announcement of Android XR and Google's expansion into extended reality (XR) technology, the future of immersive experiences just got a major boost. This development signals a commitment to making XR more accessible and integrated into everyday devices, opening the door to incredible opportunities for manufacturers. At VNTANA, we see this as a game-changer for manufacturers looking to leverage 3D and AR to transform their operations. Here's why this matters: 🔧 Scalable 3D Workflows With Android XR's support, manufacturers can now more seamlessly integrate 3D assets and augmented reality into mobile devices—bringing real-time product visualizations, training simulations, and maintenance tools directly into the hands of employees and customers. 🌎 Global Reach Android powers billions of devices worldwide. By bringing XR capabilities to this ecosystem, manufacturers can expand their reach with interactive 3D solutions that work across diverse markets without requiring specialized hardware. 💼 Enhanced Customer Experience From AR-enhanced product demos to virtual training tools, this technology bridges the gap between the physical and digital, enabling better decision-making, faster onboarding, and more efficient sales processes. 💡 At VNTANA, we’re already helping manufacturers harness 3D and AR to optimize their operations. Google’s announcement reinforces what we’ve long believed: XR is no longer a “nice-to-have”—it’s a necessity for companies looking to stay competitive in the digital age. 👉 Ready to embrace the XR revolution? Let’s talk about how we can help you take advantage of this exciting shift. https://lnkd.in/gyjCEkRT #XR #AndroidXR #3DTechnology #AugmentedReality #DigitalTransformation #VNTANA #FutureofManufacturing

I am pleased to share the latest insights from Ericsson ConsumerLab's extensive research on augmented reality (AR) experiences. The report provides a comprehensive view of the future of AR from a consumer perspective, revealing four key insights that will shape the industry over the next five years. 📊 The research highlights the growing interest in AR experiences, with consumers expressing a strong desire for lightweight and portable AR/MR devices to become essential companions to smartphones. The report also delves into the challenges faced by current smartphone AR experiences, including limited applications, low immersion, and social acceptance issues, and the potential for these challenges to be overcome as the technology evolves. 📱 One of the most compelling findings is the projected doubling of consumers combining smartphones and AR devices in the next five years, indicating a clear shift in consumer preferences towards more immersive AR experiences. Additionally, consumers are eager for on-the-go AR devices and are willing to pay a premium for the portability, signaling a strong market demand for advanced AR/MR devices. 💼 As AR technology continues to advance and adapt to geospatial surroundings, the range of experiences will become more diverse and demanding on 5G networks. However, concerns around bystander privacy remain a significant barrier to device adoption, highlighting the importance of addressing privacy and social acceptance issues in the development and deployment of AR technology. 🛡️ The implications of these insights extend beyond consumer preferences, with the evolution of the AR market presenting new opportunities for ecosystem players, including communications service providers (CSPs). As portable AR/MR devices gain popularity, there will be a growing need for optimized network infrastructure and new revenue opportunities for CSPs in both consumer and developer markets. 🌐 I encourage you to download the full report to explore the detailed findings and gain a deeper understanding of consumer expectations and needs in the evolving XR landscape. The future of AR is undoubtedly exciting, and I look forward to seeing how these insights will shape the industry in the coming years. 🚀 https://ow.ly/X9Kv50Sh3EK #ConsumerLab #AugmentedReality #ExtendedReality #AR #VR #MR #5G #Ericsson #XRResearch

Meta’s Orion prototype is sparking excitement for the future of augmented reality. Imagine a world where a simple pair of glasses can replace the functions of your smartphone. 👓📱 Meta’s first AR glasses, Orion, aim to make that vision a reality. With built-in cameras, eye-tracking technology, and gesture controls, Orion is packed with features that bring digital interactions directly into your physical space. What’s more, the EMG wristband lets you control the interface with subtle wrist movements, making navigation feel natural and intuitive. From streaming videos to playing games, Orion’s capabilities hint at a whole new way to engage with digital content in real-time. Meta still faces challenges—like enhancing display resolution and reducing costs—but this prototype demonstrates just how close we are to a hands-free, immersive AR experience. 🎮 What are your thoughts on replacing smartphones with AR glasses? #AR #AugmentedReality #MetaOrion #FutureTech

Meta’s Orion prototype is sparking excitement for the future of augmented reality. Imagine a world where a simple pair of glasses can replace the functions of your smartphone. 👓📱 Meta’s first AR glasses, Orion, aim to make that vision a reality. With built-in cameras, eye-tracking technology, and gesture controls, Orion is packed with features that bring digital interactions directly into your physical space. What’s more, the EMG wristband lets you control the interface with subtle wrist movements, making navigation feel natural and intuitive. From streaming videos to playing games, Orion’s capabilities hint at a whole new way to engage with digital content in real-time. Meta still faces challenges—like enhancing display resolution and reducing costs—but this prototype demonstrates just how close we are to a hands-free, immersive AR experience. 🎮 What are your thoughts on replacing smartphones with AR glasses? #AR #AugmentedReality #MetaOrion #FutureTech

🚀The Future is Here: Google, Samsung, and Qualcomm Unveil Android XR! Imagine a world where your glasses help you navigate a foreign city, summarize group chats, or guide you through a DIY project—all without pulling out your phone. That world is closer than you think, thanks to 𝐀𝐧𝐝𝐫𝐨𝐢𝐝 𝐗𝐑, a revolutionary platform powered by 𝐆𝐞𝐦𝐢𝐧𝐢 𝐀𝐈 and designed for AI-driven glasses and headsets. 𝐊𝐞𝐲 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 𝐨𝐟 𝐀𝐧𝐝𝐫𝐨𝐢𝐝 𝐗𝐑: 🌟 𝐁𝐞𝐲𝐨𝐧𝐝 𝐒𝐜𝐫𝐞𝐞𝐧𝐬: Say goodbye to the limitations of traditional displays. Android XR offers a spatial computing experience that feels natural, intuitive, and immersive. 🤝 𝐏𝐨𝐰𝐞𝐫𝐞𝐝 𝐛𝐲 𝐆𝐞𝐦𝐢𝐧𝐢 𝐀𝐈: Multi-sensory inputs processed in real time bring personalized interactions right to your field of view. 📽️ 𝐄𝐯𝐞𝐫𝐲𝐝𝐚𝐲 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭𝐬: 1️⃣ Stay Connected: Effortlessly stay on top of group chats, plan events, or get outfit suggestions with just a “Hey, Gemini.” 2️⃣ Explore Like a Local: Real-time navigation and translations make travel seamless. 3️⃣ Learn and Create: Step-by-step visual instructions for anything from DIY fixes to recipes—right when you need them. 🎨𝐌𝐞𝐫𝐠𝐢𝐧𝐠 𝐭𝐡𝐞 𝐕𝐢𝐫𝐭𝐮𝐚𝐥 𝐚𝐧𝐝 𝐑𝐞𝐚𝐥: Android XR blends augmented spaces into daily life, enhancing tasks like cooking, repairing, or exploring with: 🗺️ Virtual tours via Google Maps Immersive View 📸 3D memories in Google Photos 🎥 Virtual big-screen experiences on YouTube or Google TV 👓Everyday Glasses, Extraordinary Power: Lightweight, portable, and designed for all-day use, these AI-powered glasses could replace the need to reach for your phone altogether. 🤝𝐀 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐯𝐞 𝐋𝐞𝐚𝐩 𝐅𝐨𝐫𝐰𝐚𝐫𝐝: By combining Google’s software, Samsung’s hardware, and Qualcomm’s processing power, Android XR sets a new standard for augmented reality. 𝐖𝐡𝐲 𝐃𝐨𝐞𝐬 𝐓𝐡𝐢𝐬 𝐌𝐚𝐭𝐭𝐞𝐫? Android XR isn’t just a tech upgrade; it’s a paradigm shift. Imagine AI seamlessly supporting your daily life, making tasks more intuitive and efficient. 🔥The future is launching soon! Headsets developed under Project Muhan are expected next year. 𝐋𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞 :- https://lnkd.in/gyjCEkRT 💬 Would you adopt this new tech? How do you see AI-powered glasses enhancing your life or work? Drop your thoughts below! 👇 #AndroidXR #AugmentedReality #AI #TechInnovation #SpatialComputing #FutureOfTech