Identity’s Post

I saw 5:00 twice yesterday! An early train saw me heading to the 🌐CN Global Event Tech Summit 2024🌐. Apparently, Event planning was listed as the third most stressful job in 2023 by World Scholarship Vault! (That explains the greys!). It was nice to be in a room with people whose boat I share and got some great insights and made some new connections! Here are my key takeaways: 1️⃣ Procurement & Event Planning Harmony  In the session led by Andy FennHiggins from Chorus and Jacqui Kavanagh from EDGE Venues, we explored the often-complex relationship between procurement teams and event planners. While procurement emphasises cost-effectiveness, compliance, and efficiency, planners focus on personalization and creative flexibility. The discussion highlighted the importance of striking a balance through technology that enables robust data, compliance, and creativity.  ✅ Nail the brief ✅ Have a clear understanding of the outcome of the event ✅ Delegate experience should be the priority 2️⃣ Measuring ROI Across the Event Lifecycle  Cara Cory of Touch Associates and Rob Curtis from Event Footprints presented a fascinating case study, demonstrating how technology can track ROI from start to finish. We saw an outdated necessity get a facelift into an opportunity for innovation with Klik’s interactive smart badges. The name badge lanyard just got sexy! (I want them for the Real Entrepreneurs East Midlands events) Check them out - https://lnkd.in/eXmfrf9g 3️⃣ Achieving 90% Event App Adoption   Abi Cannons from Grip has made me want to get an app! (sorry Jenny Cross). She shared actionable strategies for driving app adoption among participants. Through segmentation and targeted engagement, Abi showed how event planners can boost engagement with event tech, going far beyond the industry average. 4️⃣AI Tools for Event Planning Matthew D. from Cvent showcased how AI tools are transforming the event planning process. This is a hot topic and I am keen to get to grips with the AI tools available. As a small company and an events team of 1, I feel AI could be my new apprentice! 5️⃣ Events in the Age of Disruption  Dex Hunter-Torricke delivered a powerful keynote on the disruptive trends reshaping our world. From immersive content to critical agendas, Dex challenged us to think about how our events can adapt to connect with audiences in a rapidly evolving world. Thanks for having me and look forward to future events! #EventTech #EventPlanning #AI #FutureOfEvents #EventInnovation #CNGETS24 Jessica Watt Tommaso Cartanese Lucy Eden William Groves Kristyna O'Connell Luke Elliott Annabel Letham

Still riding the high from last week's Event Tech Live! I'd like to share some insights for those in event production asking about the value of attending such an event. As someone deeply embedded in the industry, I firmly believe in supporting key industry events, whether IMEX, International Association of Exhibitions and Events (IAEE), Meeting Professionals International, ASAE: The Center for Association Leadership, PCMA, or anything I might have missed. Advocating for your own event means recognizing the value in others—especially those who support our industries. While many events offer networking opportunities with event technology providers, none compare to Event Tech Live if you want to dive deep. It’s the place to see various technologies under one roof, assess them firsthand, and gain invaluable insights. You'll still get value from engaging with event tech at those events and do it as they exhibit to see you. However, at ETL, you can engage with different industries to see how they are using other solutions and hear from Event Tech leaders about how they are trying to make an impact to foster growth for event technology and development for your events. I highly recommend attending Event Tech Live in the UK later this year, but if you are in the US, you need to make it a must to catch the US edition in '25. It's an investment that pays dividends in knowledge and connections. Also, if you'd like a game plan to optimize the event opportunities, please hit me up... I'm happy to share the template!

🌟 What Makes a Great Event Experience? 🌟 We believe every event should be more than just wandering through booths and hoping for a good connection. That’s why at k-lever, we’re working on a solution that ensures attendees meet the right people and exhibitors showcase their products to the perfect audience. Why does this matter? ➡️ Over 60% of attendees say networking is their primary goal at events. ➡️ Exhibitors face challenges demonstrating ROI, with it being one of their top internal concerns. k-lever bridges these gaps by creating tailored agendas and meaningful matches—all powered by smart technology. We’re still early in our journey, but we’re excited about what’s ahead. Whether you’re an attendee, exhibitor, or organizer, we’d love to hear your thoughts: 👉 What makes an event truly memorable for you? Let’s shape the future of events together. #EventTech #Networking #Innovation

Quick Question! 🤔 If you could wave a magic wand and change anything in the events industry right now, what would it be? 🪄 For us, it would be simplifying technology without sacrificing impact. 🎯 We love how event tech has opened new doors for engagement and connection, but we also see how overwhelming it can become for organisers and attendees alike. Simplifying it would mean: ✅ Pro: Easier adoption and less tech stress for event teams ✅ Pro: More seamless experiences for attendees ❎ Con: The challenge is finding that balance where simplicity meets powerful features. At SBC Events, we’re working toward making tech easier to use while keeping the magic alive in every event. What about you? Share your thoughts in the comments below! 💬👇 #EventTech #UnforgettableExperiences #SBCEvents #EventProfs #EventTechRevolution #EventProfessionals #Event #EventApp #Events #EventPlanner #Consulting

Managing event photos manually can be a challenge. Both if you have to send photos to delegates and speakers, or if #eventprofs have to search for themselves across hundreds of photos and pages manually. Northstar Travel Group instead made it simple for its teams and speakers at the latest The Meetings Show, with facial recognition and thousands of photos delivered to #eventprofs during the events. Do you struggle with event photography? Let's discuss why in 50+ countries #eventprofs use getpica.com to make life better for their guests and themselves.

In the Event Tech world, there's a conversation that's conspicuous by its absence from industry chatter. Let's talk about the elephant in the room: Revenue. Event Tech has been around for years but has mostly focused on using technology to automate existing analog processes, drive efficiencies and add new features. What Event Tech hasn’t done is create products that directly drive revenue for Event organizers. Event Tech has lived very firmly in the costs section of the P&L 😥 At Personatech, we've flipped the script. Our tech-enabled networking programs aren't about what events spend with us—they're about the revenue they drive (spoiler alert: 💸 💸 💸 ). In 2024 alone, our programs generated over $50m for our clients, supporting breakout growth, market share gain, new event launches and a LOT of satisfied customers. We have limited spaces left for H2 2025 new client events, and are taking on 2026 clients now. Get in touch to learn more! #eventtech #eventprofs #meetingprofs

With the rise of virtual and hybrid events, research reveals that over 35% of event organizers see an uptick in attendance when incorporating virtual options, breaking the physical barriers to participation. This statistic shows how integrating cutting-edge digital platforms can expand your event's reach and inclusivity. #compusystems #tradeshowexhibit #conventionplanner #eventtech  

Here’s my BOLD prediction for event success in 2025: (Based on real-world results from a global tech client who tripled their live event attendance!) Event strategies are about to evolve dramatically. Here’s exactly what’s working: 1. Pre-event platforms will set the tone. Launching a virtual platform weeks ahead? It’s the key to driving early engagement. Think personalized schedules, session previews, and AI-powered networking—all before day one. 2. Tailored content will dominate. Generic agendas won’t cut it. Workshops in multiple languages, regional case studies, and on-demand sessions are the game changers boosting engagement by 40%. 3. Personalization is non-negotiable. AI is the secret weapon for: Recommending the perfect sessions. Matching attendees with valuable connections. Sparking deep conversations in themed networking lounges. Why this matters for YOU: The event landscape is evolving fast. The focus on connection, content, and customization is what sets successful events apart. And here’s the kicker—most organizations aren’t there yet. Get ahead of the curve in 2025. Let me know if you want to explore these strategies further! 🚀 #AIinEvents #EventInnovation #EventSuccess #FutureOfEvents #EventProfs Social27

Unveiling the Event Technology Trends of 2024! Event organizers are in a constant race to introduce captivating concepts that draw the attention of attendees. In this era of Technology 5.0, advanced technology serves as the cornerstone for crafting unforgettable experiences. It enables the realization of once unimaginable ideas, revolutionizing the landscape of event organization. These innovations not only streamline event planning but also elevate attendee experiences, paving the way for more impactful and memorable events. For more updates on events, keep following @alcorprime! #beritateknologi #eventteknologi #workshopit #beritaindustri #alcorprime

The StarRez, Inc. and Seattle Technology Group, Inc. (STG), Now Part of StarRez Conference Connect is coming up fast! One of the largest Conference & Events community gatherings will come together for an incredible virtual event. We have an awesome line up of speakers from our conference community and StarRez Conference subject matter experts to help you unlock the potential of the platform. 🚀 Conference leaders will share best practices that can immediately help your conference operation. 🤖 Automation will be a key theme - learn how the best operations have automated communications, reporting, billing and more. 💰 Learn how operations are leveraging sports camps, academic groups, corporate events and more to drive revenue. #starrez #conferencemanagement #eventplanning #bestpractices #innovation