🧪🧪Struggling with donation page growth? This donation page A/B testing guide is for you. 🧪🧪 You website is (probably) the primary place that donors go to find more info about your mission. But, here's the problem. Most nonprofits don't have the insight/tools/help to continuously optimize their donation forms and pages. Which leads to less-than-ideal giving experiences for donors 😬 And missed donations 📉 But, with A/B testing, nonprofits can continually refine the giving experience, ensuring that donation pages are truly donor-centric (and high performing). So, our team put together a guide that's designed to help you start your experiment journey (while not ruining the momentum your donation paths already have). Here's what's covered ⤵️ ➡️ The basics of donation page A/B testing ➡️ How to get your first donation page experiment running ➡️ How to measure results + select winning variants There's no time like the present to get started on your A/B testing journey - and we're always down to be your trusted lab partner. Get your testing guide today --> https://lnkd.in/e7DmfSrc
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Three quick things you can do to 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐲𝐨𝐮𝐫 𝐝𝐨𝐧𝐚𝐭𝐢𝐨𝐧 𝐩𝐚𝐠𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐲𝐞𝐚𝐫-𝐞𝐧𝐝 𝐠𝐢𝐯𝐢𝐧𝐠 𝐬𝐞𝐚𝐬𝐨𝐧: 1️⃣ 𝐋𝐨𝐬𝐞 𝐭𝐡𝐞 𝐧𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐨𝐧 𝐚𝐭 𝐭𝐡𝐞 𝐭𝐨𝐩 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐩𝐚𝐠𝐞. And please don’t put a “Donate” button that jumps your visitor right to your form. It sounds like a good idea, but it decreases donations. 2️⃣ 𝐃𝐨𝐧’𝐭 𝐨𝐯𝐞𝐫-𝐢𝐧𝐯𝐞𝐬𝐭 𝐢𝐧 𝐝𝐞𝐬𝐢𝐠𝐧. As long as your page is readable, additional design elements rarely make a significant difference. 3️⃣ 𝐂𝐥𝐚𝐫𝐢𝐭𝐲 𝐭𝐫𝐮𝐦𝐩𝐬 𝐩𝐞𝐫𝐬𝐮𝐚𝐬𝐢𝐨𝐧. Clearly state the impact of someone’s gift right in the headline. These just scratch the surface. Next week, Nathan Hill and Adam O'Brien are going to unpack five specific strategies that can improve the performance of your year-end donation page using learnings from over 7,000 online fundraising experiments. You'll get to see real-world examples and applications and even have a chance for your own donation page to be optimized live! Mark your calendar for the LinkedIn Livestream next week here 👇 https://lnkd.in/gjbgrVDs #donationpage #yearend #endofyeargiving #yearendfundraising #nextafter
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"Donor giving patterns can reveal insights about how to best reach donors across multiple platforms and secure their long-term support." - Jay Love, Bloomerang Co-Founder & Chief Relationship Officer Use #fundraising tools like your online donation software, donor database, and website metrics to determine: 💲 Where online donors come from. 💲 How much online donors tend to give. 💲 Your online donor retention rate. Learn 3 ways to assess #donor giving patterns to boost #donations on our blog: bit.ly/3vtPQAr
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✨ We’re officially in the thick of year-end fundraising – Giving Tuesday has come and gone, and now it’s time to analyze results and make adjustments to maximize impact in the final 3 weeks of the year. ✨ Here’s what we know: 👉 50% of donors drop off during the giving process when it’s too complex or time-consuming. 👉32% of nonprofits say lack of time is their biggest barrier to year-end fundraising success. 👉Donation page performance directly impacts results: Pages optimized for speed and clarity can boost conversion rates by as much as 30%. That’s why our team has partnered with fundraising experts like NextAfter to create a library of pre-optimized donation forms and pages designed to perform. ⌚ 10-minute setup – get up and running faster than ever. 📈 7% conversion rate – 2% higher than the industry average. 💰 $313 average gift size – outperforming the $179 industry benchmark. Results like these aren’t just nice to have – they’re critical to making the most of this giving season. Ready to maximize your year-end impact? 👉 Try our interactive year-end donation form flow today (link in the comments)
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Are your donors frustrated with complicated donation processes? Nonprofits often face the challenge of low donor engagement because their online donation forms are too complicated or not mobile-friendly. This can lead to potential donors abandoning the process before completing their contributions. It's crucial to make giving as easy and intuitive as possible to maximize support. Givecloud’s online donation forms are designed with user experience in mind. They are customizable, easy to navigate, and mobile-friendly, ensuring that donors can contribute quickly and effortlessly. By simplifying the donation process, you can enhance donor satisfaction and increase the likelihood of repeat contributions. Let’s make giving easy and impactful! 💖✨ #NonprofitLife #EasyDonations #Givecloud
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Seize every opportunity to create a lasting impact! Discover the potential of our recurring donation platform, where your generous supporters have full control over their contributions. They can determine the start and end dates of their donations and even choose how often they give. What sets us apart is our incredible flexibility. Donors can select specific dates for monthly or yearly deductions, aligning their support with personal milestones like birthdays and anniversaries, adding a special touch to their giving. With effortless giving as our cornerstone, we ensure that your dedicated advocates never miss a chance to support your cause. Together, we establish a continuous stream of support, creating a dependable source of revenue for your organization. 🌟 Let's make a lasting impact hand in hand. We simplify the giving process, paving the way for a stronger future – one recurring donation at a time. 💙✨Discover why over 1,200+ NGOs have opted for DanaMojo. Schedule a demo now:https://lnkd.in/g4RmNcu
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🎉 Only 42 days left until the critical year-end giving period – December 27-31! Did you know? December 31st alone generates nearly 3x more donations than Giving Tuesday, making it the most impactful day for nonprofits. ➡️ But here’s a shocking statistic: According to the NextAfter Benchmarks Report, 40% of charities didn’t send any emails to donors during the year-end season. Don’t leave potential donors waiting! 📧 Email campaigns during year-end giving drive 14% more revenue per donor than at any other time of year. And adding video to your message can boost click-through rates by over 20%! ✨ Here’s how you can maximize this opportunity: 1. Show Your Impact – Help donors see how their contributions create meaningful change. 2. Remind Donors About Tax Benefits – Many give during year-end to maximize deductions. 3. Use Video Storytelling – Connect emotionally and inspire action. Let’s make these last days of the year count! We’re here to help you drive meaningful change!
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🔥 Hot take: paying close attention to your donor portal is an underrated key to digital fundraising success.🔥 Having access to your supporters’ donor portals is a powerful tool for online fundraising. It enables nonprofit staff to step into their donors' shoes, experiencing the Donor Portal exactly as the donor does. This first-hand perspective is invaluable, allowing nonprofits to: 💡 better understand the donor journey 👉 identify potential areas of confusion 🚀 streamline the donation process With seamless access to your Fundraise Up donor portal at your fingertips, your organization is equipped to provide a top-notch donor experience. Learn more here: https://hubs.ly/Q02v1rRq0
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Donors want to see the impact of their generosity - and they want it now. Real-time donation tracking isn’t just a nice-to-have for your not-for-profit; it’s a game changer. Giving your donors access to updates about their contributions builds trust, loyalty, and a stronger connection to your mission. Here’s how we can help you to step it up: • Provide live insights into how funds are being used. • Send personalised email updates that show real impact. • Make your processes simple, transparent, and donor-focused. Rethink your approach and allow your donors to log in and see the impact they’re making. Let’s make it happen - visit our website to find out how. https://wix.to/tu7MBo4
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