IFW’s Post

How are today's top brands thinking about AI? Join us on July 23 at 1 PM EST to hear insights from 600+ marketers at top brands about how they're using AI—plus observations from our internal AI experts on how they see these trends playing out. https://lnkd.in/gaxPfqbC

Our team here at Bython, including CEO Chris Leger and CMO Kay Kienast, have put together some of the latest news in AI 2024!🌐 We're bringing in the latest stats from some of our most trusted sources! See how 2024 changes how marketers view AI and how it impacts their organizations. Take advantage of expert advice for your AI-driven marketing strategy! Click through to unlock the answers you've been seeking https://bit.ly/3JcsRgx #DemandGeneration #DemandGenerationStrategy #DemandGenerationMarketing #AI

If you are a marketer still working on your 2025 marketing strategy and plans, you MUST ATTEND AI Marketers Guild (AIMG) APAC's inaugural session with David Berkowitz. Here are 3 + 1 reasons: 1. He will be talking about the top trends in AI in Marketing - zero in on WHAT's happening in other leading markets. 2. Get his insights on HOW companies and agencies are working with AI TODAY 3. Discuss and debate on the ways the marketing teams will benefit with a robust AI strategy built towards meeting the RIGHT business goals. Know WHERE AI isn't ROI effective yet :) Link to the session is here: https://shorturl.at/KrQ6B. Meme generated by AI (oh the irony!)

AI is evolving and changing how we work. With the launch of DeepSeek, it’s now more accessible than ever. What impact is AI already having on marketers? Our 3-part AI in Marketing report series reveals all. Check it out here: https://lnkd.in/ehvAJt8J

He’s done it again! Our CEO Eli Goodman has been featured in PYMNTS, this time sharing his insights on AI writing tools. Eli comments on how marketers will be better able to tap into customers’ psyches as AI enables us to turn large amounts of data into valuable insights, and therefore create more personalized campaigns. Read the full article here: https://hubs.li/Q02YbTs_0 #ClickstreamData #AltData #AI #GenAI #Marketing

Next Thursday our own Kate Hill, Head of Marketing at Simoda, will be collaborating with the fab David Coslett 🚀 at Hello Social Avenue to talk all things AI in Marketing. It'll include: 🚀 What do we mean by AI in Marketing? 🚀 What Marketing Tools are AI-Powered? 🚀 Practical Tips on using these in Smaller Businesses 🚀 Think Growth! With the rate of AI and technology innovations, there's no time like now to understand how it'll start to shape your business in the years to come. There's the good, the bad and the ugly so understanding the basics vital! Did you know that Simoda has a FREE guide to using one powerful business AI tool for business, Copilot for Microsoft 365: https://lnkd.in/eXU_McQx Definitely worth looking at! #AI #Marketing #smallbusiness #digitaltransformation #copilot #AIforBusiness #SME #ITServices #Technology

Don’t just take our word for it! Hear from real marketers who’ve benefited from Amardeep Bajpai’s insights on AI in marketing. . . . #AIInAction #MarketingResults #RealResults

Learn about the world of AI marketing tools with Martin Broadhurst FRSA at #MAICON24! Explore off-the-shelf solutions that can elevate your marketing, learn to choose the right tools for your needs, and avoid common pitfalls. Perfect for marketers aiming to boost ROI using AI! Learn more here: https://hubs.li/Q02DZdrc0

Race for space ❌ Yearning for machine learning ✅ - the talk of the town at the moment is DeepSeek. It took DeepSeek AI $ millions to develop a similar language learning model that cost OpenAI $ billions. And, I can use DeepSeek's full service for free 💸 I think the competition is only a good thing. It keeps these rapidly growing companies more honest. Plus, AI is here whether we like/hate/are scared by it. The democratisation of these services means amore people able to test and exploring the use of AI for original and creative marketing solutions. If used well, AI will boost creativity, not diminish it. Not only that, but the ones done well will stand out even more than before (exhibit A: https://lnkd.in/eQhzkxFX) #AIMarketing #2025Trends #DigitalInnovation

Instead of future-gazing about what generative AI will do for us in the future, isn’t it about time focus shift into how it can help right now, especially with helping already stretched marketing budgets go that little bit further. Here Marketing Week - through its latest Language of Effectiveness report - talks to marketers about how AI is driving effectiveness right now. How are you already using AI? Is it helping you do more with less and delivering results? https://lnkd.in/dXTu9Tap