igniteXL Ventures’ Post

🌟 Thrilled to celebrate this big milestone with JustWears as they officially launch in Selfridges London! 🌟 Investing in brands with a mission for both comfort and sustainability is what drives us forward. JustWears has come a long way from a kitchen-table Kickstarter idea to revolutionizing men’s underwear, and it’s inspiring to see this journey unfold. From a record-breaking crowdfunding launch to refining every stitch, this team’s dedication to innovation and quality is unparalleled. If you’re in London, don’t miss out on experiencing the craftsmanship firsthand. Here’s to sustainable #comfortwear that’s breaking boundaries! Claire Chang Mitchell Weinstock Luke Deasy L. Jasmine Kim Christine Choi

View profile for Yang Liu, graphic

Founder at JustWears | Forbes 30 Under 30 | Davos WEF Global Shaper | TEDx Speaker

JustWears is Taking the Store in Style! I’m beyond excited to announce that JustWears has officially landed in Selfridges London! 🎉 JustWears started from a very personal place. I was fed up with my partner constantly complaining about how uncomfortable his underwear was. Not being a fashion expert, I didn’t have all the answers, but I knew there had to be a better way—underwear that didn’t just feel great, but actually provide support where men need it most. Curious to see if other men shared the same frustration, we launched the concept on Kickstarter, filming most of the content right in our kitchen. To my surprise, the campaign took off—it became the most-backed apparel campaign in the UK, and that’s how JustWears began. Since then, we’ve stayed true to our mission of creating the most comfortable, sustainable underwear, using premium natural materials and our innovative DualPouch™ design for ultimate support. We’ve come a long way since Alexander Walsh, CFA and I made our first pair of underwear in 2017. Our team has gone through hundreds of iterations refining every detail, from the fabric blend to the waistband; we have proudly supported one million HAPPY BALLS across the UK! And now, we’re taking this mission offline in one of the world’s most iconic department stores —Selfridges! They are not just any department store—it’s a symbol of innovation, luxury, and legacy. There is no better place to showcase our unique sustainable #comfortwear. If you’re in London, I’d love for you to stop by and check out what we’ve been working on. We can’t wait to hear what you think. 🌿 📍 JustWears pop-up at Selfridges London 🗓️ Now until November 17th 🩲 Underwear Room, 1st Floor #JustWears #Selfridges #Retail #SustainableMenswear

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Yang Liu

Founder at JustWears | Forbes 30 Under 30 | Davos WEF Global Shaper | TEDx Speaker

1mo

Thanks for backing our mission! One day we will get JustWears landed across the ocean.

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