VP Marketing, Driving growth through differentiation and creating inspirational brands loved by customers and employees.
Sharing this on the heels of our National Walk. In the Canadian Underwriter article below our CEO, Kenny Nicholls talks about the exponential growth of Western Financial Group especially in the areas of digital and embedded insurance (which are truly remarkable), what’s underpinning all our growth is a culture of care and the prioritization of both employee and customer experience - which are intrisically linked. As we look to evolve our brand, customer experience will have critical role in guiding our brand identity and business decisions, especially with the growing expectation of Canadian consumers to have their insurance experiences match the ones they recieve from the best retail brands. The focus on people (employees, customers, and community) is what brought me to Western. Truly, the people here are amazing. It’s our superpower and strength. Moving forward this strength will be codified into our brand and strategy to truly differentiate us in the market. More to come. #branding #insurance #customerrelations #customerexperience #westernfinancialgroup
Western Financial Group is looking at expanding in urban centres and across various product lines, such as commercial, farm and employee benefits, brokerage president and CEO Kenny Nicholls tells Canadian Underwriter. “We have a strong representation in all lines, it’s just a question of us wanting to define more volume in them."
Congratulations on the impressive growth at Western Financial Group. The emphasis on a culture of care and the close linkage between employee and customer experience is indeed a strong foundation for long-term success. Curious to hear more about how you plan to codify these strengths into your brand strategy. Any specific initiatives or examples you can share?