iHeartMedia’s Post

The Changing Face of Content Consumption: How Can Businesses Stay Ahead? 🤔 💡Our Co-founder and CEO, Troy Paul, recently sat down with Gaming Americas to discuss what companies can do to connect with their Gen Z customers, stay ahead of the curve and adapt to new cultural changes. 🗣️Troy shares his insights into why he believes micro influencers provide an excellent gateway for Gen X or Millennial-owned businesses to have a direct line to Gen Z audiences. 💬 Troy said: "They have built dedicated communities around their brand that can provide a business with a direct link to their audiences. They have achieved this through the type of content they produce. Micro-influencers understand the type of content that resonates with their audience, and gaining insights into these preferences can be a key to unlocking the potential of Gen Z marketing." Read the full article here: https://lnkd.in/e5by_pvM #iGaming #Social #SGGMedia #Innovation #Genz

📌 Why the Creator Economy is a Must-Have for Brands in 2025 The creator economy is reshaping how brands connect with audiences. Here’s why your brand needs to get on board: 1️⃣ Authenticity Matters: 49% of consumers trust creator recommendations over traditional ads. 2️⃣ Engagement: Creators have built loyal, active communities that brands can tap into. 3️⃣ Cost-Effective Reach: Micro and nano influencers deliver ROI without requiring massive budgets. 💡 Takeaway: Collaborating with creators isn’t just a strategy—it’s a necessity in today’s marketing landscape. Focus on creators who align with your brand values for maximum impact. Are you already leveraging the creator economy? Share your experiences below! 👇 #CreatorEconomy #MarketingMustHaves #DigitalMarketing #CreazionMedia

Location is a powerful medium to define an audience, we are where we go! How do we combine the power of location with social media... and no, I don't mean adding a suburb or province to your targeting on Ads Manager. I am talking about collecting a fashion audience seen in fashion stores, or a medical audience seen in hospitals and clinics. Location-defined audience plugged straight into your social targeting through custom audiences! That is the power of location-based AdIDs!! #DataDrivenMarketing #AudienceData #LocationMarketing

Is your business making the most of Instagram⁉ Discover five powerful reasons to make it a cornerstone of your marketing strategy: 1️⃣High Engagement Rate: Instagram's interactive community makes it easier to connect and engage with your audience. 2️⃣Visual Storytelling: Bring your brand to life with creative visuals that captivate and inspire. 3️⃣Targeted Advertising: Reach your ideal customers with precision through advanced targeting options. 4️⃣Influencer Collaboration: Partner with influencers to amplify your brand's voice and authenticity. 5️⃣Boosted Brand Awareness: Tap into Instagram’s vast user base to grow your brand and drive traffic. Like, share, and save this post to ensure your business doesn't miss out on the game-changing benefits of Instagram marketing! #InstagramMarketing #DigitalMarketing #SocialMediaStrategy #BrandAwareness #InfluencerMarketing #MarketingTips #business #businessgrowth #marketingstrategy #marketing #collabcrewhub

Wondering what trends will shape marketing in 2025? Here’s what brands need to focus on to stay ahead: 1️⃣ Staying authentic might seem like an obvious take, but viewers are finding the latest influencer content too salesy and fake. Build trust and stronger connections by keeping it real and approachable through UGC. 2️⃣ Reach niche audiences with nano and micro influencers who deliver personal, genuine recommendations and drive higher engagement rates. Invest in long-term partnerships to turn them into brand ambassadors who truly represent your brand. 3️⃣ Short-form video content is climbing the charts quickly. Capture attention fast with bite-sized, shareable videos that align with today’s fast-paced digital habits. Ready to make these trends work for your brand? Send us a message today 📲 https://lnkd.in/ghXkGQzn #InfluencerMarketing #SocialMediaMarketing

Have your H2 campaigns had lift off yet? 🚀 Time to take stock of what's flying and what's flopping...📈 1. Use AI to your advantage! Like it or loathe it, it's here to stay so get ahead or risk being left behind. Our Sway Match feature uses machine learning to automatically match brands with creators based on each others needs and values 2. Long-term partnerships create more effective relationships, 69% of consumers trust influencer recommendations*, and you can expect even more trust with a long-term partnership, so start thinking long term and find creators that understand your brand 3. Leverage the power of smaller influencers - they often have better engagement and are perceived as more authentic by their audience With some new tools in your back pocket, your campaigns could be set to skyrocket 🚀 SOURCE: https://lnkd.in/exiidFJ #creatormarketing #digitialmarketing #strategy #branding #influencermarketing #trends

🚀 Case Study: How We Boosted Social Media Engagement by Over 1000% in Just 3 Months! 🎉 Struggling to grow your business on social media? You're not alone! One of our clients faced similar challenges: ❌ Limited Reach ❌ Low Engagement ❌ Skills Gaps ❌ Disjointed Strategy Here's how we turned it around: ✅ Detailed audience research & advanced targeting ✅ High-quality, visually appealing content ✅ Active engagement & user-generated content ✅ Data-driven insights to optimize every post ✅ Strategic influencer partnerships The Results? 📈 Impressions up by 891% 📈 Reach up by 1040% 📈 Comments up by 350% 📈 Shares up by 600% Ready to take your social media to the next level? Let's chat! 💬 #SocialMediaSuccess #SmallBusinessGrowth #MarketingStrategy #ContentMarketing #BusinessGrowth #DigitalMarketingTips

🌸 The beauty and healthcare industries are transforming rapidly. Here are three key trends shaping the current #Marketing stage: 1️⃣ Personalisation through GenAI and AR Consumers today expect brands to know and meet their individual needs. By leveraging #GenAI and AR tools, brands can create memorable experiences that resonate with their audiences and drive long-term engagement. 2️⃣ The Rise of Generation Alpha Preteen influencers are shaping beauty trends, and brands are tapping into their impact. Creating spaces for this audience to explore beauty ensures future loyalty and trend leadership. 3️⃣ Extensive Use of Video Formats Video continues to dominate as a key tool for beauty and healthcare brands to connect with their audiences. The immersive nature of video helps connect with the audiences more effectively, sparking interest and building trust. 🔗 Stay ahead and elevate your #DigitalMarketing strategy. Learn how Invibes helps brands innovate and thrive in a changing landscape: https://lnkd.in/gdiBFGfZ #BeautyMarketing #MarketingTrends #Advertising #Infeed #Invibes

Defining creativity in media: What matters most to Advertisers and Agencies: The highest-ranked aspect for creativity and innovation was “Customizable targeting to reach my primary audience,” valued by 51% of all respondents. “Innovative advertising units” (40%) and “Innovative analytics/measurement options” (32%) were also highly prioritized. #creativity #advertising #media #advertisingagencies

🚀 3 Tips for Digital Marketing Success! 🚀 1️⃣ Target the Right Audience🎯 - Understanding who your audience is can make all the difference. Tailor your content to meet their needs and interests! 2️⃣ Choose the Right Influencer🌟 - Partner with influencers who align with your brand values and can genuinely connect with your target audience. 3️⃣ Create Interactive Content💬 - Engage your audience with polls, quizzes, and interactive stories to keep them hooked and coming back for more! #digitalmarketing #marketingtips #socialmediastrategy #brandbuilding #morungmarketing #digitalmarketing #brandstrategy #successtips #morungmarketing #socialmediamarketing #digitalmarketing #contentcreation #engagement #hashtags #influencermarketing #analytics #branding #marketingstrategy #morungmarketing