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🧽 How did a simple scrubber achieve what many products dream of? It became a necessity! I recently came across a video about Scrub Daddy, Inc. and let me tell you—it's still just a sponge... but what a sponge! 🧼✨ It cleans like magic, costs more than the average sponge, and YET we all want it in our homes 😊… Why? Here's ✨the magic of marketing!✨ It’s not just about being different (which it absolutely is, and yes, I happily own 3 😅), but understanding what we, as consumers, crave: ✔️ Instant gratification: Who doesn’t love those hypnotic videos where they clean a filthy rug or make everything look brand new? ✔️ The everyday, but aspirational: What’s more relatable than cleaning the house? Except now, we’re doing it in style, with products that are TikTok stars! ✔️ Visual and emotional appeal: Bright colors, happy faces (literally), and that feeling of "I want this in my life!" But how do brands achieve this? 🤔 👉 Market Research: Listening to what we need, even when we don’t know we need it. A non-scratch, ergonomic, "satisfying" sponge is no accident. 👉 Marketing that connects: Scrub Mommy doesn’t clean better just because—it's effective because we’ve seen a thousand videos proving it works, and we believe it. I'd also like to mention IKEA—this year, they made a huge impact with kitchen organization and cable organizers. And let's not forget the  Sharklas (anglerfish slides or sharkies ) phenomenon—another fantastic marketing success, very similar to Scrub Mommy’s rise! #Marketing #Trends #MarketResearch #ScrubMommy #HappyConsumers #IKEA #HomeOrganization #SharkLass #InstantGratification #VisualAppeal

How CHOMMIES got me a chommie. If, like me, you use walking along the promenade and in parks as opportunities to get your pooch-fix in, you will not go a visit without seeing an instantly recognisable CHOMMIES collar. Chommies - slang for friend or pal- is a quintessentially vibrant South African pet accessory brand that has built a community of passionate pet lovers. As it turns out, their brand fosters connections beyond pet accessories. I was recently in the gym changing room - doing the awkward dance of trying to get around someone when you're both in towels and avoiding eye contact, when my eye landed on a bag. "Wow! I really like your bag. What a cool design! Where is it from? Can I take a picture of it? Sorry, marketing brain." "Oh sure, I get it - designer brain!" I'll spare you the details of our design discussion, BUT it got me thinking: Great brands and, as an extension, great products are conversation starters, and your (happy) customers are your walking billboards. 🤓 Let's apply it: - I love your kicks - where are they from? - What a great website, who built it for you? - Thanks for the cheesecake; it was delicious! You couldn't have made that. 😉 🎙 Now it's your turn: What's a design that recently caught your eye and/or sparked a conversation? Pictures welcome!

Not all customers care about your brand story, and that’s a lesson I’m continuously learning, whether I work in tech support or furniture restoration. When I sell restored furniture on platforms like Facebook Marketplace or Offer Up, I’ve noticed something: people don’t really care about the story behind the piece. They’re just looking for a good deal on solid furniture that will look nice in their home and do the job. When I try to explain how I rescued it from the curb and gave it a second life, they look at me like I’m a little crazy. They hand me the cash, take the furniture, and go on their way. But when I share those same stories on my San Diego Furniture Flipper Instagram (https://lnkd.in/gdP4WVn9), it’s a completely different vibe. My followers get super into the rescue journey of each piece, and when they DM me to buy something, they rave about how much they love that it’s a one-of-a-kind, restored item with a backstory. The takeaway? Not every customer is going to care about the story, and that’s okay. Some just want a great product. But when you find the right audience, sharing those stories makes the experience so much more meaningful. Have you noticed a difference in how your customers respond to your brand story depending on where you’re sharing it? #customerexperience #branding #furnitureflipping

Happy Thanksgiving in advance🧡 while you are already on your way to creating the most perfect post for your people on Instagram, here’s a tip make your post stand out and what better way than a fun font , aesthetic that actually stands out from all the other🎃 #socialmediamarketing #marketingbusinesses #socialmediastrategy #marketingstrategy #businessinmarketing #marketingagency #socialstrategy

I just sent out a few mood boards for brands looking to make some cozy, scroll-stopping content, and this is honestly my favorite time to create! Here are a few organic content ideas I’ve been brainstorming that could bring that holiday magic to your brand. (cue Mariah Carey... it’s timeeee 🎶): 🎄 Holiday DIY Series – Step-by-step videos for creating a cozy holiday ambiance, featuring products in a natural, lifestyle-focused way. 🎄 Festive ‘Quick Tips’ – Short, value-packed tips on holiday decor, gift wrapping, or recipe styling that fit perfectly into short-form content. 🎄 Behind-the-Scenes Prep – Capture the behind-the-scenes magic of holiday prep and planning. If you're ready to bring the holiday vibes to your brand, let’s chat! ✨ content@charleneizere.com

Beds with Built-In Dog Bed Pods: The Ultimate Comfort Solution for You and Your Pet🐕🦺🐈 In today’s world, where pets are cherished members of the family, finding ways to ensure their comfort and happiness is paramount. One innovative solution that has gained significant popularity is Beds with Built-In Dog Bed Pods. These multifunctional pieces of furniture not only provide a cozy sanctuary for your furry friend but also seamlessly integrate into your home’s aesthetic. What do you think about? Share in the comments👇 ________ If you enjoy my content follow me Peter Berkel for more in the future! #socialmedia #linkedin #digitalmarketing #marketing #branding #personalbranding #creativity #motivation

The #1 mistake I see on most landing pages? Too many distractions! 🚨 If your landing page isn’t laser-focused, visitors won’t know what to do next. Here’s a quick checklist to make sure yours is optimized to convert: One Clear Goal: Each landing page should focus on one offer or action. Strong Headlines: Make it clear why they should care—immediately. Compelling Visuals: Show, don’t just tell! Urgency: Add urgency (e.g., limited-time offers) to boost action. 💬 What’s the one goal of your current landing page? If you’re unsure, drop a comment and let’s review it together! #SparklingClean #DeepCleaningExperts #DreamHomes #RealEstateExperts #PlumbingExperts #HVACExperts #CoolingAndHeating #GetFitNow #MensGrooming #MarketingMastery #GlowingSkin #SkincareGoals #CustomFurniture #CustomCakes #BespokeBaking

PINTEREST WORTHY HACKS for a smooth move ⬇️ 1. While clothes are still hanging, rubber band about 15 hangers together. Then grab a garbage bag & put a hole in the opposite end of where it ties, wrap it around a section of clothes and then tie it shut around the hangers at the top. Don't forget to tie the bottom too so the clothes are protected. 2. Pack heavy books in luggage with wheels to avoid overly heavy boxes. 3. Store spices inside of pots, cover with lids, add to boxes 4. Use a pool noodle around the edges of your mirrors and picture frames to protect them from breaking. 5. Label the sides of the boxes instead of the top. 6. Color code different rooms to make it easy for movers. Add colored labels to each room so they can match it up with each box. 7. Use coffee filters in-between plates. 8. Store knives in pot holders 9. Use clothes and scarves to wrap breakable items. 10. Put together an "open first" box or laundry basket of essentials you'll need right away like paper towels, toothbrushes, pajamas, toilet paper and shampoo.

🍂 Today is National Pumpkin Spice Day 🍁 It's the perfect opportunity to capitalize on seasonal trends—especially on Pinterest! Whether you're in outdoor décor, garden design, or any niche that can benefit from autumn vibes, now is the time to get creative with your content. 🎯 Trend Spotting Tip: Use the Pinterest Trends tool WHILE logged into your Pinterest. [Below is a screenshot from one of my home decor and home improvement clients.] To capture the attention of fall enthusiasts, create visually appealing pins with tips, tutorials, and design inspiration. 📈 Why It Matters: Seasonal content like this boosts engagement, drives traffic, and helps brands stay top-of-mind when people are actively searching for fall inspiration. Plus, trends like National Pumpkin Day are highly shareable! ✨ Pro Tip: Remember to use timely hashtags (such as #FallDecor and #AutumnInspiration) and include relevant keywords within your ad campaign to expand your reach. The more relevant and eye-catching your pins are, the more likely they’ll turn browsers into buyers! 🍁 Comment below with your niche/product, and I'll reply with trending KWs.

The diverse range of options for promo items used in a home present a unique opportunity for you to market to your audience every day. Check out this article "Helpful House & Home Items" or better yet- Let's set up a time to talk about your 2025 marketing needs. https://bit.ly/49GUYku