Imagine Collective. Food & Beverage - Brokerage and Consultant Agency’s Post

Fighting for consumer attention is never more prevalent than in the drinks aisle of any supermarket. Honoured to share my insights on this with Scottish License Trade News and how MadeBrave is helping Four Loko craft an epic (and brave!) brand story to get the attention they deserve 💥 We’ve all heard “Don’t just talk about your product” or “Sell the experience, not the product” but so many brands still get this wrong because focusing on the product alone feels safe. The best brands go beyond product focus and stand out through deeply understanding their customers and what resonates with them on a personal level, then creating an experience around that. It’s not an easy thing to do, else everyone would do it! Will leave the article link below, worth a read if you’re in the drinks or FMCG space 👇🏻

What drives a business, often without us realizing? Strategic partnerships. Different partnerships serve different stages of business growth. Whether you call it Wednesday Wisdom or something else, I’m excited to share my recent feature on ET World Hospitality, where I discuss how strategic partnerships can shape growth and foster innovation in the beverage industry. I dive into key questions like: * What synergies can be achieved from this partnership? * Do the values align for all parties involved? * Are there existing resources or networks that can enhance the partnership? Drawing from my own journey with Utopian Drinks, I’ve shared insights that have worked for us. I'd love for you to give it a read and share your thoughts! Article link in the comment.

I am here to help you with your branding challenge. We live in an era of significant change. The new food and beverage landscape is evolving and beyond optimization, and companies must proactively evolved to keep up with the consumers they serve. Lasting bands but people in the center - consumers, influences, sellers, and employees. Leaders will adapt new priorities, taking time to understand what is truly meaningful to be stakeholders. Stragedy is my foundation and superstructure of all I do. I blend rigorous analytical thinking with world class design to deliver exceptional products - expert counsel, outstanding creative, and engagement programs that measurably enhance brand performance. Consumer centric approach. #customers #branding #food #beverage #inside3strips

Starting a new CPG Brand is hard, and feels like you're reinventing the wheel every time. I'm thinking of creating a beginners guide for launching a food or beverage brand. Would that be helpful? It would be a collection of the basics around retail, distribution, channel strategy, co-manufacturing, and finance/fundraising. Do you think something like this is needed? What other topics would you add? I'm also looking for CPG founders to share their stories. Would you be interested? Oh, and it would be completely free. #CPG #foodandbeverage

Here is another great article by Ian Navarro sharing the realities of foodservice distribution sales practices…great for new reps and a reminder for long time reps and sales managers!

Dive into Engage3 powered by Dexi's latest interview with CEO Edris Bemanian and Dutch Valley's VP Mark Semprini as they discuss Mark's journey and the unique strategies driving Dutch Valley’s success. #Leadership #Innovation #FoodIndustry

🚀 Ready to take your beverage alcohol business to the next level? At Crafted Advisors, we specialize in helping companies scale, optimize, and transform their approach to market with a laser focus on executional excellence. 🍷🍺🥃 Our expertise spans: 🔹 Sales Strategy: We’ll help you optimize your distribution, segment markets effectively, and set pricing strategies that drive demand and elevate your brand. 🔹 Distributor Strategy & RTM: Building the right partnerships is key. We’ll guide you to select the best wholesalers, creating efficient coverage and maximizing performance. 🔹 Commercial Plan Strategy: A measurable and integrated commercial plan is essential for growth. Let us help you align resources to achieve your revenue goals. 🔹 Go-to-Market Execution: We develop actionable, data-driven launch strategies that ensure success in-market. 🔹 Business Transformation & Process Development: If you’re ready for change, we’ll help redesign your operations, boosting efficiency and adaptability. Whether you're navigating the complexities of distributor partnerships, planning a product launch, or simply looking to optimize your sales approach—Crafted Advisors is here to help. With 20 years of experience driving growth for iconic beverage brands, we know what it takes to win in this space. Let’s build your next success story together. 🙌 👉 DM me or visit www.craftedadvisors.com to learn more about how we can collaborate. #BeverageIndustry #SalesStrategy #BusinessGrowth #DistributorStrategy #BeverageConsulting #GoToMarket #ProcessImprovement #BrandBuilding

What’s Your Definition of Success? As someone who’s passionate about #exports and building relationships, I’ve often reflected on how I define success at #Senso Foods as an #exportmanager. For me, it’s not just about entering new markets or increasing market share. It’s about the number of customers who choose to repurchase our #tea and #coffee #premixes. Their trust and loyalty tell me that we’re doing something right. When customers keep coming back, it speaks volumes about our product’s quality and our ability to meet their needs. Repeat business, to me, is the ultimate sign of brand loyalty and long-term growth. I’m curious—how do you define #success in your role? Would love to hear your thoughts!

🌟 Knowing When to Partner with a Food Broker 🌟   In the dynamic world of food brands, knowing when to collaborate with a food broker can be a game-changer. Here are key moments when it makes sense to reach out:   1️⃣ Market Expansion: Planning to enter new regions or markets? A food broker brings local expertise, established relationships, and market insights that can accelerate your growth.   2️⃣ Distribution Challenges: Struggling with distribution logistics? A broker's network and logistical know-how can streamline your supply chain, ensuring your products reach shelves efficiently.   3️⃣ Retail Relationships: Building relationships with retailers can be daunting. A food broker often has existing connections and can help navigate the complexities of retail negotiations.   4️⃣ Category Expertise: Want to stand out in a crowded market? Brokers specializing in your product category understand consumer trends and competitive landscapes, offering strategic advice.   5️⃣ Cost-Effective Entry: For emerging brands, brokers offer a cost-effective entry into retail channels, leveraging their infrastructure and reducing upfront costs.   Collaborating with a food broker isn't just about finding a partner—it's about finding the right partner at the right time. Whether you're a startup or an established brand, strategic partnerships can elevate your brand presence and market reach.   Curious about how a food broker can support your brand? Let's connect and discuss your growth goals!   #FoodIndustry #FoodBrands #BusinessGrowth #Distribution #RetailStrategy #MarketExpansion #FoodBrokers #LinkedInNetworking

There are many lifecycles within foodservice, one of the most critical is launching. Whether that is a new market, new distributor or new product, the launch in foodservice is key to your on going success. What is your go to market strategy? How do you stay relevant the moment you leave a market? Who do you build a relationship with? Are you prospecting customers on the distributors behalf in advance? Brand assets are more important than ever now, what do those look like? Sample program, do you have a plan for that? There are many things to consider when launching in foodservice. Spencer Lomax and I help you navigate those. With practical experience leading sales teams within distribution, launching products and markets within various parts of the country, culinary experience, category innovation and creation attention, we know what helps connects chefs, brands and distributors together. Are you preparing for your foodservice take off?