Immersive Media’s Post

Technology is transforming how we see outdoor ads. 3D advertising has evolved from simple illusions to dynamic, interactive experiences. This shift opens up exciting possibilities for creating engaging and memorable campaigns. But how can we leverage 3D to make our ads stand out? 🤔 Our CEO, Mike Smith , explores all this and more in his latest article in The Drum: https://lnkd.in/e23WKkfe #3D #OOH #DOOH

What do billboards, bus shelters, street furniture, and airports have in common? They’re all meccas for #OutOfHome advertising! #OOH advertising may seem out of place in today’s digital world. Still, by working in tandem with web- or mobile-based campaigns, OOH ads yield continued success, improve digital interactions, boost engagement, and increase audience reach by more than 303%. Ready to make the most of the up-and-coming tech-savvy advertising opportunities coming to OOH? Tap into transformative trends with these best practices and get ready to earn, earn, and grow with AGAIN Interactive. https://lnkd.in/gVBWUka3

The 3D Billboard Revolution Is Here!  In the ever-evolving world of digital out-of-home (DOOH) advertising, one trend is sparking conversations and captivating audiences globally: 3D billboards. 🎥 With their ability to turn cityscapes into immersive storytelling platforms, these billboards are not just advertising—they’re creating moments that people can’t stop talking about. 💡 Why 3D Billboards? 🔹 Unmatched Engagement: They stop people in their tracks, inspiring awe and interaction. 🔹 Global Conversations: From London to Tokyo, 3D campaigns are making waves worldwide. 🔹 Creative Innovation: These billboards push the boundaries of what’s possible in advertising. At Immersive Media, we’re proud to be part of this revolution, crafting campaigns that ignite emotions, spark curiosity, and elevate brands to new heights. Ready to explore how 3D is reshaping the future of OOH? Dive into this insightful article: “3D Billboard Revolution: Out-of-Home Advertising” and see why it’s the next big thing. 🔗 https://lnkd.in/dPMkiAUN ✨ The future of advertising is bold, immersive, and 3D—are you ready to step into it? #3DAdvertising #DOOH #BillboardRevolution #CreativeInnovation #ImmersiveMedia #FutureOfAdvertising #StepBeyondOrdinary

Out-of-home (OOH) advertising is the last ad you can't skip. It's everywhere— from billboards to bus stops, train stations, and shopping centres. When done right, it becomes part of our culture. Think of Rosie the Riveter or Coca-Cola's Santa Claus—icons born from OOH ads. Look at DDB New Zealand's award-winning OOH campaigns for McDonald's and Samsung at Cannes Lions 2024. DDB's Chief Creative Officer Matty Burton explained that OOH works because it's a shared experience. Unlike personalised digital ads, everyone sees the same OOH ad, making it more memorable. OOH ads grab attention with big, simple visuals. They make you think, which helps the message stick. But the trick is not to clutter the ad with too much info. The best OOH ads are clean and clear, highlighting the main idea. Samsung's 'Different' campaign is a great example. However, it appears that a fair amount of AI content was generated for this piece. My two cents is that with AI's increasing accessibility,  it's important to remember that the human touch in advertising makes a difference. Even when AI is involved, the creativity and uniqueness come from the people behind the ideas. In this light, if you're looking for photographers to help your brand stand out, we have some great photographers from all over: give me a shout and I’ll put together a presentation that matches your brief.

At PJX Media, we know how your audience thinks when out in public spaces, where they move around, which inventory works best, and how to bring it to life and measure the results! #pjxmedia #oohadvertisingexperts #oohmedia #billboardadvertising #outdooradvertising #marketingandadvertising #thepeoplespace

From billboards to bus shelters to immersive digital displays, out-of-home advertising is the visual voice of commerce and culture. But what makes it so effective? In this article, you'll learn the basics: ✅ Different OOH formats ✅ When to use them ✅ How to implement a successful campaign 📖 Discover more: https://lnkd.in/eA6Hu2cr #OOHAdvertising #Marketing #BrandStrategy #MediaMix #PJXMedia

OOH now accounts for 5.2% of global ad expenditure. Want to get the most bang for your buck? Try 3D. Still relatively underutilised, 3D advertising gives you an edge in an oversaturated market. In a world flooded with 2D images and videos that our eyes slide right over, 3D is sticky. It catches your eyes and holds them there, ensuring that your campaign is SEEN. As ad expenditure continues to rise, it's time to start thinking about how to make this spending count. We can no longer afford to just throw money away. #3DAdvertising #DOOH #AdSpend #OOH

𝐘𝐨𝐮𝐫 𝐚𝐝𝐬 𝐚𝐫𝐞 𝐛𝐞𝐢𝐧𝐠 𝐢𝐠𝐧𝐨𝐫𝐞𝐝. 𝐀𝐧𝐝 𝐧𝐨, 𝐢𝐭’𝐬 𝐧𝐨𝐭 𝐭𝐡𝐞𝐢𝐫 𝐟𝐚𝐮𝐥𝐭. If you've ever clicked "Skip Ad" without a second thought, you know exactly what your audience is doing. And no, ad blockers aren't helping either. That's why the smartest brands are turning back to something they can't avoid: Out-of-Home (OOH) advertising. 𝑾𝒉𝒚 𝑶𝑶𝑯 𝒉𝒂𝒔 𝒂𝒍𝒘𝒂𝒚𝒔 𝒘𝒐𝒓𝒌𝒆𝒅-𝒂𝒏𝒅 𝒔𝒕𝒊𝒍𝒍 𝒅𝒐𝒆𝒔: ↳ No Avoiding It – Billboards, posters, bus ads - they don't need an algorithm to stay visible. They're just there. ↳ Memorable: A smart billboard isn't just seen, it's remembered. And sometimes it even becomes a landmark. ↳ Moment-of Truth Action: OOH reaches people on the go, driving immediate action. Think about coffee ads near the café or gyms at the transit stop. ↳ Everywhere Your Audience Goes: Whether they're commuting, shopping, or on a Sunday stroll, OOH keeps your brand in their world, not just their screen. Here’s why I’m talking about this: In a world drowning in digital noise, OOH offers something refreshing. It’s not new, it’s proven. OOH isn’t just about visibility, it’s about being unmissable. When your audience has to notice you, you’ve already won. Is your brand stuck in the "skip ad" loop? Think about how OOH can change the game. P.S. What's your take? Can OOH ads still outperform digital campaigns? Let's debate in the comments! 

Ad fatigue isn't going away. Delivering unforgettable or unconventional experiences can help you break through the noise. On social media, your options for this are limited, but in the real world, there are infinite possibilities. OOH advertising can make use of the world in a way digital marketing cannot to create an experience that truly stands out. The world is your oyster; use it. #OOH #AdFatigue #Advertising

🚫 Don’t Miss Out on Thiruvalla’s Advertising Potential! 🚫 Hi I hope you’re doing great! I wanted to quickly touch base with you regarding the importance of LED billboard advertising in Thiruvalla, particularly at our high-traffic CSI Junction location. 👉 Here’s What You Might Be Missing: Lost Visibility: By not utilizing our LED billboard, could be missing out on connecting with thousands of daily commuters and shoppers in one of Thiruvalla’s busiest areas. Reduced Market Presence: Without this strategic placement, maintaining top-of-mind awareness among consumers becomes more challenging, especially as competitors capitalize on these prime advertising spots. Missed Customer Engagement: LED billboards are not just about advertising; they're about creating engaging experiences. Forgoing this could mean less interaction with potential customers, directly impacting sales opportunities. Decreased Competitive Edge: In today’s market, staying ahead means being seen. Missing out on this prime advertising opportunity could hinder your ability to compete effectively in the local market. Untapped Event Synergies: Thiruvalla is a hub for cultural and festive gatherings, which our LED billboard could leverage to maximize exposure during peak times, enhancing brand recall and loyalty. 🤔 Let’s Discuss! It’s crucial we leverage every opportunity to keep visible and engaging. Could we set up a quick call to discuss how we can avoid these potential losses with effective OOH advertising strategies? Looking forward to your feedback! Alex Michael  G9 aim ads