Paul Wakefield…✍🏼’s Post

What's the common strategy to sell a service or a product? Having been in the business for over 9 months and working with 9+ clients, I've come to understand one common thing that works best for both service-based and product-based companies. Don't sell the product or service; sell the mind behind it. Understood? No? Let me explain. Picture this: you're super famous on LinkedIn or Instagram. You have a great community that engages with you and spreads word of mouth about you. Now, you have a product to sell. Would you burn your money on performance marketing and paid marketing to make your product famous? No, right? What if instead of pouring money into ads, you leverage your personal brand? That's the power move. People trust people, not just products or services. They want to connect with the mind, the personality, and the passion behind what they're investing in. Think about it this way: would you rather buy a faceless product from a random ad or invest in something recommended by someone you admire and trust? Exactly! By putting yourself out there, sharing your story, your expertise, your journey, you're not just selling a product or service - you're selling yourself. And that's the ultimate strategy in today's market. This is why I always suggest to my clients to build a personal brand before building their company (if they don't want to exhaust all their funds into marketing). So, next time you're thinking about how to sell, remember: it's not just about what you're selling, it's about who's selling it. And that's you. Ready to elevate your business? Connect with me Priyanka Sharma today! 💼 #freelancer #marketing #contentwriter #business #B2B #priyankawrites

Discover 5 Dynamic Strategies to Skyrocket Your Sales in No Time! Do you ever feel like you’re putting in the effort but not seeing the sales you deserve? Sometimes, the difference isn’t in working harder but in working smarter—and understanding the psychology of your customers is the secret sauce. Here are five simple tricks that can transform your approach and boost your sales: 1. Scarcity Sells: When something feels limited, it becomes more desirable. Highlight limited-time offers or exclusive products to create urgency. 2. Social Proof: People trust what others are already choosing. Show off testimonials, reviews, and real-life usage to build credibility and trust. 3. Storytelling: Facts tell, but stories sell. Craft narratives around your products that resonate emotionally with your audience. 4. Personalization: We all love feeling special. Tailor your offers and communications to individual preferences—this personal touch can make all the difference. 5. Reciprocity: Give a little to get a lot. Offering something of value for free, like a guide or discount, can trigger a sense of obligation in your customers to return the favor by purchasing. By tapping into these psychological triggers, you’re not just selling—you’re connecting. P.S. When you connect on this level, sales don’t just increase; they skyrocket. Incase you don’t know me I’m Onyemenam Ndidiamaka Loveth, a B2B Direct Response Copywriter. I help businesses tell their brand story by crafting email and sales copies that nurture prospects to Buyers. Let's Connect Have a productive week. #SalesBoost #ConsumerPsychology #Copywriter #MarketingTips #BusinessGrowth

What's the common strategy to sell a service or a product? Having been in the business for over 5 months and working with 9+ clients, I've come to understand one common thing that works best for both service-based and product-based companies. Don't sell the product or service; sell the mind behind it. Understood? No? Let me explain. Picture this: you're super famous on LinkedIn or Instagram. You have a great community that engages with you and spreads word of mouth about you. Now, you have a product to sell. Would you burn your money on performance marketing and paid marketing to make your product famous? No, right? What if instead of pouring money into ads, you leverage your personal brand? That's the power move. People trust people, not just products or services. They want to connect with the mind, the personality, and the passion behind what they're investing in. Think about it this way: would you rather buy a faceless product from a random ad or invest in something recommended by someone you admire and trust? Exactly! By putting yourself out there, sharing your story, your expertise, your journey, you're not just selling a product or service - you're selling yourself. And that's the ultimate strategy in today's market. This is why I always suggest to my clients to build a personal brand before building their company (if they don't want to exhaust all their funds into marketing). So, next time you're thinking about how to sell, remember: it's not just about what you're selling, it's about who's selling it. And that's you. Ready to elevate your business? Connect with me Priyanka Sharma today! 💼 #freelancer #marketing #contentwriter #business #B2B #priyankawrites

Many expert and businesses will continually fail to close high sales after generating tons of leads … Because they assume everyone who reaches out is ready to buy right away. Newsflash…Many won’t. And it’s not always because they can’t afford to pay for your offer. The real issue is that a larger number don’t even know what they want… And it’s your job to take them from that phase of uncertainty to a buying phase where they are excited to buy. This is why you must make sure a true closer takes over after the lead generation stage. Quickly, let me show you my secret to closing deals at this stage. 📌 Sell the End Result- Show them how your solution will take away their fears, make them feel smarter, and give them what they really want. 📌 Be Clear and Emotional- Clearly explaining the results they’ll get and the emotions tied to those results. 📌 Use Quick Testimonials- Share a brief success story and ask, “Is this what you want?” 📌 Present the Price: When they say yes, shoot them the price and be quiet till they respond. 📌 Create Urgency: Finally, offer a special, limited-time deal. If you’re selling on a sales page, you may need to justify the price a bit more. Follow these steps, and you’ll start closing more high-ticket deals with ease. And if you’d prefer to have me help you or your team out then send a DM. Should I share more content like this? Let me know in the comments. #sales #closing #copywriting

I used to love sales, but then... I discovered marketing. And within a month, I realised that selling is useless without marketing. Why? Because in today’s business culture, sales means: ↘ Expecting unreal outcomes in the name of growth ↘ Most people can’t reach those targets (leaders included) “You can achieve anything you set your mind to”. Bla. Bla. Hmmm… you can, if your life depends on it. But is ‘do or die’ sustainable? What happens when your lead is looking blank at you? Blinking his eyes just after your 110% pitch? They don’t like you. They don’t trust you. The worst thing? They’ve never heard of you. Why should they pay you? Can’t blame them for ‘agreeing’ to give you an appointment then making you wait for 2 hours then rescheduling (ouch) Then you follow up. Then you beg (ouch) Then you go to your friends and ask them to buy You’re ‘testing your friendship’ To book revenue. Even if you’re the senior types, the ammmouunt of physical energy it takes to make people truly understand the value. Then you send a junior to open calls. The cycle goes on. Sales doesn’t have to be draining. That’s because thankfully, you have marketing. With marketing you can: ↗ clear your ICP’s mental blocks wrt your product ↗ talk about relatable examples using emotions ↗ iron out misconceptions Pair it up with an effective content strategy, and you can: ↗ pitch round the clock ↗ in a non-needy way ↗ on auto-pilot ↗ at scale I still love selling. Not sales pressure. I’m a copywriter and brand strategist. If you want ways to sell better, smarter, easier, I have a simple system you can immediately use. With this system, you can stop chasing customers and start attracting them. They'll easily remember you, and be happy to keep paying you. DM me and we’ll talk. #marketing #contentcreation #brandidentity #copywriting #brandstrategy #marketingstrategy #startupgrowth #thoughtleadership #sales #brandmarketing #productmarketfit #channelstrategy

"I don't do something that doesn't convince me" this is why most of your prospects end up not buying The statement suggests that if you, as a salesperson, don't genuinely believe in the product or service you're selling, It becomes challenging to persuade potential customers to make a purchase. Authentic conviction in what you're offering is crucial for successful sales because: 1. Genuine Enthusiasm: A customer can sense whether a person is genuinely enthusiastic and confident about the product. Authentic enthusiasm is infectious and can make a compelling case for the product's value. 2. Trust and Credibility: When a person believes in their product, they naturally exude trustworthiness and credibility. Customers are more likely to trust someone who appears honest and confident. 3. Effective Communication: Conviction helps you communicate the benefits and features of the product more convincingly and persuasively. It allows you to address potential concerns with confidence and provide strong, believable reassurances. 4. Personal Connection: Believing in the product allows you to connect better with your customers, understanding their needs, and relating how the product can solve their problems or enhance their lives. Improving your sales approach, it may be beneficial to either find products you truly believe in or to deepen your understanding and appreciation of the product you currently offer. This way, your natural conviction will help you persuade your prospects more effectively. PS: Are you confident of the product or service you're selling #Digitalmarketing #emailmarketing #Copywriting

🥞Sell YOURSELF first, before Selling a PRODUCT | MOST Effective Ways to Position your Personal Brand and Business Brands for Lasting Success... Legendary JACK CANFIELD once said: "....I live in a Four & Half Million Dollar Mansion. I can vacation anywhere I like in the world. Married to the Best Wife. All of these won't be Possible if I didn't know & use the SECRET to create the life I wanted..." When it comes to BRANDING, be it Personal or Business, you need to know the SECRET(S) - Formulas & Strategies that works and doesn't work in today's digital content driven world... Otherwise, you will end up doing too many things and getting same results you have always gotten! ⏳Few years ago, when I started out my career, I didn't prioritize SALES for two reasons: 1. I wanted to build TRUST & EXPERTISE without asking for anything from anyone! (if I have the opportunity to start all over, I will definitely include SALES into my Strategy for Building my brand...) 2. I wasn't sure what exactly to SELL and to WHOM! And as a result of these confusions, it took me long to figure out WHO I was, and what problem(s) I was capable of solving...❌😢. 🕛But, as time went by, I kept on meeting and interacting with People on Social Media, Live Events, and even around my Neighborhood. I then realized one thing: EVERYONE sincerely wants SOMEONE they can CONNECT & RELATE WITH ON A DIFFERENT LEVEL... And if you're that person, whatever you have to SAY, SELL, & PROPOSE, they will be more than interested to listen to you! 💥VARIOUS WAYS I POSITIONED MYSELF TO GET HERE TODAY: 1. I started out branding myself as "Motivational Speaker" on Instagram! 2. Then, I found "Social Media Mgt"! 3. Then I learnt "Copywriting"! 4. Then, I took up a Course on "Product Management"! 5. Then, another on "Branding". 6. Then another on "Project & HR Mgt" 7. Then another on "Cooperate Leadership and Finance"! 8. Then I found out I really loved talking to Customers about Products & Services I genuinely Believed in! This ushered me into "Social Media Branding"! 🤯Lesson: Every Decision you have taken in your career, are all geared towards leading you to where YOU'RE SUPPOSED TO BE... 💃💃💃Enjoy the Ride🏂🏂🏂. It's worth it at the end of the day... PS: How did you Position Yourself while Starting out your career? #brandpositioningstrategies #brandbuilding #personalbranding #apostleofmediaLIVE #LinkedinGrowthFriday

Sales comes from persuasion... And persuasion comes from being loose from your edge rather than trying to do what everyone else is doing (copying from the GPT) or following someone you like.🙄 or to put it simply; showcasing yourself. If you have an email list, then reflect your personality even if you think it has nothing to do with your product or service. Let me explain more clearly...🤓 Many brands lack personality, and those without it are easily forgotten—maybe you can't remember any either.🤷♂️ On the flip side, brands with unique personalities are the ones that engrave their name on readers' minds. Now, what’s a unique personality? It’s you. No one, I mean no one on the face of this earth can be like you. They might be funnier, more experienced, or even more skilled than you, but they can never be you. It’s the biggest edge that you have, so utilize it… For long-term benefits.📈 If you can't do it yourself, hire someone. Sooner, you’ll realize that it’s the best decision you made for your business and yourself. This way, making sales would be a lot easier and more frequent. I think you got that… so… I am not going to talk about how to show your personality today (maybe some other day when I am short on ideas to write about).😜 Until then, focus on ways to leverage your personality from today. I hope it helps.❤ #copywriting #marketing #sales #copywriter #marketing #ROI #leadgeneration #CEO #business #businessowner

How do you sell to a skeptical AF audience? If your audience holds beliefs that you can’t help them, they’ll never buy... ...so what can you do to shift those beliefs? (taking a leap of faith and assuming what you sell will help them and you’re NOT a scam artist here...) The content you share in the run-up to your launch needs to help your audience shift the belief that they're not able to get the results you're selling them. It should also help them to believe what you're selling is the solution to that problem, without necessarily referencing your offer. As an example, if your ideal client is a business owner who wants to make more sales, and you're selling an email marketing course, you need them to believe that email marketing is the thing that will help them make more sales. I like to map out all the things that my audience need to believe before they're sold to in a spreadsheet. I have one column for what they believe now and one column for what they need to believe to be ready to buy. For example, they don’t believe they can make more sales needs to become, making more sales can be easy. Apply this to your business and make note of every belief your audience currently holds in relationship to your offer, and what you need them to believe before they're ready to buy. Then use it in your pre-launch content and watch your engagement and sales go up. If you're ready to increase your launch revenue this year, let’s craft a strategy to get you there... I’m taking bookings for 2x more big launch + funnel projects in 2024 and once the spots are gone, that’s it. I'll craft this content for you, help you generate wild demand before your doors even open, and do everything I can to set you up for success when your doors open. Sound exciting? Apply to work with me at the link in my bio. #prelaunchcontent #launchstrategy #coursebusinss #launchtips #courselaunch #launchcopywriter #copywriter