Imperial Systems, Inc.’s Post

Euro’24 success for the Dutch and Belgium …..... leading brewers Although it feels to me that the summer has not yet started, we have come to the end of the European Championships football. For brewers the weather in Northern Europe could have been slightly better, but at least the results on the pitch generally went the right way. We looked at publicly available data from the Oxford Partnership about the number of pints sold in UK pubs during match days, as well as at comments from UK retailers about sales leading up to yesterday’s game, and extrapolated this to overall beer volumes. The effect on countries playing three games at the group stages is a 0.25% volume increase for 2024 (just shy of an extra trading day). Making progress throughout the knock-out stages adds a further 0.09%, 0.17%, 0.24% and eventually 0.54% for reaching the final. When we multiply beer consumption in the 24 participating countries with these percentages, we calculate an additional beer volume of 225 million litres. In the most ideal scenario (which includes a Germany – Spain final), volumes would have increased by 260 million litres, while in a worst scenario for the beer industry (and an Albania – Georgia final), volumes would have grown by only 100 million litres. When we look at individual brewers (and assume stable market shares), Heineken comes out on top, followed by AB InBev and Mahou-San Miguel. For Heineken, the final was between two of its largest EURO’24 countries. Only drawback was that its no.1 market by volume, Poland, got eliminated at the group stages. AB InBev benefitted from the strong performance of England, which helped them leapfrog some larger European competitors. For Mahou San-Miguel (and its slightly smaller compatriot Damm) the tournament could not have gone any better. Apart from the actual result on the pitch, these companies also celebrated that the final was contested between their two largest beer markets. Asahi (and to a lesser extent Carlsberg) might have wished for different score lines in Germany, although the pre-tournament odds for a ‘Poland – Czech Republic’ final were probably fairly similar as those for a heatwave here in England 😉. #Euro24 #Beer #Heineken #ABInbev #MahouSanMiguel #Damm #Carlsberg #Asahi PS. Calculations are for illustrative purposes only and do not take e.g. differences in regional weather conditions, value of beer sales or football tourism into account

The World Beer Cup is over and that was a blast to judge with so many experts! Here are some stats worth sharing:   - 329 medals awarded out of 9300 entries gives you 3.5% chances of success. - 19 countries out of 50 got medals - 66 medals were awarded to countries outside of USA. That’s 79.9% of the medals for USA. - Only 1 of the 110  categories had no gold: Belgian style Ale or French Style Ale - The Juicy/Hazy IPA category had 326 entries giving you a probably for medal of 0.92% - The South German-Style Bernsteinfarbenes Weizen category only had 14 entries giving you 21% chances of medal. - Germany collected 12 medals, all in German classic styles - Italy brews the best English Ale, Netherland brews the best Belgian Dubbel and Mexico brews the best Kolsch - Medal split: Asia: 14 Europe: 18 South America: 9 Middle America: 4 North America: 280  Oceania: 4 Africa: 0   Bottom line and beyond statistics, if you want to win: #1. You must participate #2. You must send a fantastic beer with the highest freshness potential #3. You need to put it in the right category  

UC Irvine Athletics and Left Coast Brewing Company, in partnership with Anteater Sports Properties, have teamed up to release Anteater Lager — a new, co-branded craft beer. Anteater Lager is now available at Left Coast Brewing’s San Clemente and Irvine locations, as well as UCI’s Bren Events Center and Anteater Ballpark.

Austria 🇦🇹 have five (5) partners in Formula 1 2024. When reviewing Austrian partners in Formula 1, one company in particular stands out: 👉 Rauch Fruchtsäfte, a producer of fruit juice. 👉 Bravo is perhaps the best-known Rauch juice brand. I think what makes also the Red Bull network special is companies like Rauch. This exemplifies what true partnerships are all about: close business relationships. Rauch has been with Red Bull Racing since the first race in 2005. Next year, Rauch will celebrate 20 years in Formula 1 with Red Bull. Rauch Fruchtsäfte is run by the fourth generation of the Rauch family, led by Jürgen Rauch. Founded in 1919 as a cider press for farmers, the company embodies family business values and Austrian heritage. Red Bull and Rauch also share a close business relationship: 👉 Rauch has been bottling for Red Bull since the very beginning in 1987. 👉 In Austria (Rankweil) and Switzerland (Widnau), Rauch bottles Red Bull. 👉 Rauch operates a Red Bull bottling plant in Glendale, Arizona. 👉 Red Bull and Rauch plan to invest more than USD 740 million in North Carolina in a Red Bull manufacturing, filling, and distribution center by 2027. Rauch is not a huge company. When Rauch celebrated its 100th anniversary in 2019, it surpassed the €1 billion mark for the first time, with exports accounting for 72.2% of sales. The number of employees is 2,700.

Confessions of a Master Judge: My Top 12 Tips for Excellence at the World Food Championships! 🔥 Whether it’s in business or cooking, the pursuit of excellence requires dedication, skill, and a commitment to improvement. As a Master Judge at the WFC, I’ve seen firsthand what sets the best apart. Here are my top 12 tips for competitors looking to stand out and achieve winning results. Use them as a metaphor on how to succeed in your profession and business. 1. Master the Rules 2. Understand Scoring 3. Align Your Dish with Its Description 4. Keep Titles Clear & Memorable 5. Showcase Originality 6. Highlight Key Ingredients / Attributes 7. Practice Your Presentation 8. Taste, Taste, Taste! 9. Achieve Flavor Balance 10. Account for Time Delays 11. Be Mindful of Lighting 12. Consider a Standout Dessert Striving for excellence is the key—whether in the kitchen or the boardroom. Ready to bring your A-game and stand out? Let’s get to it! 🏆 #HarrySoo #WorldFoodChampionships #SlapYoDaddyBBQ #PursuitofExcellence #Leadership #BBQCompetition https://lnkd.in/gmdhTUii

Tasracing is excited to announce a partnership with Clover Hill Wines, naming it the official partner for the 2025 thoroughbred cup marquees at the Ladbrokes Devonport, Hobart and Launceston Cups. This collaboration reflects a shared commitment to delivering premium on-course experiences that elevate Tasmanian racing and the Ladbrokes Tasmanian Summer Racing Festival. Read more 📎 https://bit.ly/4iYNAFi

Fair prices, fair earnings, fair play—our latest campaign in Brazil brings it all together with the stars of Flamengo! ⚽️ 🚘 Our Team in Brazil recently launched their first 360° marketing campaign featuring football stars from Clube de Regatas do Flamengo! Produced 100% locally, this video captures the spirit of fairness that drives everything we do. The campaign delivers a powerful message that resonates with millions: fair fares for passengers, fair earnings for drivers, and fair play on the field. Following a remarkable year in 2024, we’re taking our partnership with Brazil’s biggest club to new heights, ensuring our commitment to fairness reaches even more people nationwide. Check out the full video and see how we’re driving fairness, both on and off the field. #innerDrive #inDrive #FairPlay #Flamengo #Football #Brazil

Did you know that there are tea tasting competitions? There are various types of competitions, such as the one to be held in London on October 2nd during Caffe Culture, organized by the European Speciality Tea Association (European Tea Society). Participants are presented with 5 sets, each consisting of 3 cups. In these cups, 2 contain the same tea, while 1 contains a different tea. The goal is to identify the different tea in each set. The more you recognize, the better your chances of winning. And this year Teatips will be there! How important is to connect with other people in the tea world, to talk, discuss the industry, exchange ideas, understand trends and potential innovations? To do so, we're stepping out Italy, because human connection often makes the difference. #teaworld #competition #teatasting #cupping #london #caffeculture #specialtyteaassociation #teanetwork #networking

Welcome to a sports quiz with a cheese twist. Whether you're a fan of sports or just curious about these athletes' surprising connections to cheese, get ready to put your knowledge to the test! Share your score in the comments 😀 Check out the quiz here: https://lnkd.in/enfEQ8eM #FridayFun #Quiz #Cheese #Sport #CoffeeBreak