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The EU's Digital Product Passport (DPP), a first-of-its-kind regulatory framework, is transforming how we view product lifecycles and revolutionize sustainability. With DPP, the European Commission aims to create transparency around product history and information, and accelerate the transition to a circular economy. Here's what you need to know about what Digital Product Passports will make possible: https://bit.ly/4124uMJ Join us at NRF 2025 to learn how RAIN RFID tracks critical item-level information and how Impinj is shaping the future of retail technology: https://bit.ly/3O6ms9g

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Sarah Richard

RFID Technology Promoter -Leading the charge towards a high-tech retail revolution

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The Digital Product Passport initiative feels like a true game-changer for sustainability and transparency. Impinj's focus on shaping retail technology through advancements like RAIN RFID is inspiring and essential for driving meaningful progress in the circular economy.

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