Impress Ipswich’s Post

The aspirations around experiential events have exploded in recent years. Activations used to be confined to physical spaces, and now entire worlds can be built in digital realms like Fortnite. And even physical events have reached ambitious new heights. Now in its sixth year, ADWEEK’s 2024 Experiential Award winners know how to dazzle with interactive elements, deliver awe-inspiring experiences, and find creative ways to educate consumers. It’s the way they’re doing it that sets them apart. Read more about this year's winners: https://adweek.it/41FaWd0

Which came first: Entertainment or Engagement? Here's the formula powerhouse brands like Dude Perfect, Magnolia and The Walt Disney Company have all DOMINATED... 🥇 Entertain your audience 🥈 Merchandise your brand in iterations that bring said entertainment into the audience's everyday life (ideally available at a huge retailer) 🥉 Experiential-itize both of those elements for the audience to visit, attend and physically interact with a version of your brand that makes it tangible for them to feel as though they've been an intimate part of it Dude Perfect: Trick Shot Videos --> Trick Shot Games at Walmart --> Cruises, live shows and MASSIVE sponsorships Joanna Gaines/Magnolia: Fixer Upper --> Magnolia Home Products at Target --> Magnolia in Waco, TX, successfully hooking every interior designer on the importance of shiplap Disney...I reeeeaaallllly don't need to spell this one out. So, it begs the question...does entertainment trump engagement? Or at least beget it? If your content/brand proves to be more initially entertaining than beneficial, you capture the audience attention (re: engagement) that makes way for the benefit to result in sales. Selling the benefit cold may be harder. Not impossible, but not as much fun for the audience. Just like I tell my kids, it's not WHAT you say, but HOW you say it that matters. (And I'm painfully aware that this post was NOT entertaining, BTW.) #branding #engagement #entertainment #socialmedia #bebold

Festivals typically draw larger audiences to our cinemas, with over 70 million visitors anticipated. By neglecting advertising at PVR INOX during the festive season, you could miss out on vital opportunities to enhance your brand visibility. Major blockbusters like Bhool Bhulaiyaa 3, Singham Again, Kanguva, Gladiator 2, and Baby John will be captivating audiences, and your brand deserves to be part of the conversation! While competitors ramp up their campaigns and attract attention, a lack of presence can leave your brand overshadowed and less relevant. Festivals are a golden opportunity for engagement; without advertising, you risk significant losses in visibility and impact during one of the most consumer-driven periods of the year. Can you afford to miss this chance? Don’t let your brand fade into the background! Partner with PVR INOX by calling @7519736709 and seize the spotlight this festive season. #FestiveSeason #PVRINOX #FestivalSeason #BrandVisibility #CinemaAdvertising #AudienceEngagement #BollywoodBlockbusters #MaximizeReach #MarketingOpportunities #FestivalFever

BRANDING OF CINEMA SEATS. The PUBLIC HOLIDAYS are next week. It's going to be a long one too especially for families. Household brands, this is the time to show your product portfolio. In this economic clime, a brand has to put itself out there. Put your brand presence in the cinemas and malls as we expect millions of food traffic nationwide this public holiday. #brands #branding #visibility #launch #awareness #promotions #advertising #sales #marketing #digitalmarketing #growth #traffic #conversion #reach #kpi #target

As a venue-based #DOOH network, we know one of the biggest challenges is ensuring that campaigns reach the right audience. That’s why we carefully select our venues, helping brands maximize #impact and answer the key question: Am I reaching the right customers? For example, at #AdClubNY's 17th Annual Out of Home Conference, Meghan Reynolds mentioned that ŌURA focuses its #DOOH campaigns in #airports, #bars, and #restaurants to connect effectively with its target audience. As we approach 2025, take a moment to reconsider: Where will your ideal customers be?

When it comes to generating event ROI, customization is king. 👑

As the PUBLIC HOLIDAY approaches, BRANDING OF SPACES in the cinemas takes all the eyeballs of foot traffic. The presence is strong and even better, it is 24/7 advertising. You dont switch this type off, it is visibility all through movie premieres, celebrity visits, group bookings and more. This center pillar is the center of attention. #brands #branding #activation #calpaign #launch #screens #digitalmarketing #billboard #fmcg #tech #growth #sales #profit #conversion #advertising #marketing #malls #cinemamarketing #projects #promotions

PRODUCT SAMPLING: Notice how all the chairs have bottled drinks in them? This is an over 300 seater cinema hall with larger than life screen. Same way, your brand can place satchets, Cans, Boxes and any other packages on the seats for the audience to sample. Deploy platforms that the audience have to use to promote your brand. Audience will always sit down. Listen, this is the Nigerian audience, sampling is gold because we naturally love value (trying hard to euphemise "free stuff"). So run a cinema product sampling especially during this time when movie halls are packed. Email:modupemona@yahoo.com #branding #activation #sampling #traffic #kpi #conversion #innovation #contract #growth #remotework #humanresources #Artificialintelligence #technology #tech #trends #techtrends #managers #management #cinemaadvertising #marketing #cinemas #sales #promotions #publicrelations #digitaltransformation #digitalmarketing #creative #contentcreation #awards #socialmedia #linkedinjobs #jobs #success #productive #target #campaigns

What brands can learn from Fred again.. and again? 🎵🎟📈 Why is it important? 🎧 His six recent Australian shows + pop ups sold out 140,000 tickets in a few hours. 🎛 His 2023 Australian debut at the Laneway Festival saw headline shows and surprise DJ pop-ups sell out in under 5 seconds! What does it mean for brands/consumers? Scarcity Creates Demand: 🙋♀️ Fred Again’s approach of creating scarcity around his concert tickets generate immense hype. Brands can apply this by introducing limited-edition products, pre-releasing exclusive batches, or offering unique experiences. 💃 When consumers perceive scarcity, they are more likely to act swiftly, leading to increased demand and sales. Authenticity Builds Loyalty: 🤳 Fred Again’s authenticity resonates with fans. His social media content is so raw and genuine that following him feels like following your best friend. 🗣 Brands that remain true to their core values and connect genuinely with their audience build stronger engagement. Authenticity fosters trust and repeat business. Balancing Content & Commercial Messages: ⚖ Fred Again strategically places messages without compromising user experience. Brands should find a similar balance. 🔍 In the lead up to announcing his show at the Hordern, Fred dropped clues that something was happening using a 🐳. He used the emoji across IG stories, as guerilla marketing within stickers, stencils on light projections around Sydney. dentsu #theSource🔍 Carat Australia iProspect Ken Lam 🐳🎧🕺💃

Each time I go to a festival I ask myself that question… Festivals offer a unique stage for unforgettable brand experiences, that’s for sure. But here’s the question: Are they more about ROI or brand building? 🤔 The answer might depend on what the brand’s selling.  For example, beverage brands: festivals are not just about immediate sales boosts—they're a golden opportunity to try new products, and cultivate lasting loyalty ✨ While focusing on short-term ROI is tempting, the real value often comes from creating meaningful connections with your audience. Festivals provide an immersive environment where to forge deeper brand relationships. It’s a place to maximize your impact 🤝 Create memorable experiences that resonate long after the party ends. Engage with your audience through activities, link the good experience to your brand.. It’s a place to build lasting relationships 🤩 The payoff may not be immediate, but the long-term brand loyalty and engagement you foster are priceless. Want to make the most of your festival presence? Think beyond immediate gains and focus on creating genuine, lasting interactions 🌟 #EventMarketing #BrandExperience