Sanket Wagh’s Post

What would you do for a 20%+ lift in response rates across ads and email? Last week, I worked with a client to refine their messaging across email, ads, and organic content. The challenge? Crafting platform-specific strategies while maintaining a consistent brand voice. Here’s what worked: Problem-Agitate-Solution: For emails that resonate by solving real customer pain points. Attention-Interest-Desire-Action: For paid ads that grab attention and drive immediate action. Star-Story-Solution: For organic posts that foster emotional connections with the audience. By tailoring their message to each platform, we didn’t just improve engagement—we aligned their entire brand story. The result? A measurable boost in performance and a clearer, more connected message. What’s your strategy for creating consistency while optimizing for results? #growth #marketing #marketingai

Regardless of sector, many companies are confronting the challenges of aligning SEO and content strategy. With a staggering 91% of online content being effectively invisible to their target audiences, something needs to change. Enter Siteimprove, coupled with our new acquisition of MarketMuse: your all-in-one, AI-powered solution to bridge the gaps from content inception to optimization. Top-performing enterprises are enhancing their reputation, reach, revenue, and returns. Is your business ready to transform its content strategy? https://lnkd.in/e7ZEky9d #ImproveTogether🔵

📝 Enhance Your Content Marketing Strategy with These Essential Tips! 📝 1️⃣ Measure and Re-assess: Continuously track your content performance metrics and adapt your strategy based on insights for continuous improvement. 2️⃣ Document Your Strategy: Outline your goals, target audience, content types, distribution channels, and KPIs to keep your strategy focused and aligned with your objectives. 3️⃣ Create an Email Strategy: Utilize email marketing to nurture leads, engage subscribers, and drive traffic to your content. 4️⃣ Invest in Video Content: Harness the power of video to captivate your audience, convey your message effectively, and increase engagement. 5️⃣ Invest in Paid Promotion: Amplify your content's reach and impact by investing in paid advertising on social media platforms and search engines. 6️⃣ Educate Your Audiences: Provide valuable, informative content that addresses your audience's pain points, interests, and questions to establish authority and build trust. Ready to supercharge your content marketing efforts? Implement these strategies and watch your brand soar! 🚀 #ContentMarketing #DigitalStrategy #EmailMarketing #VideoContent #PaidPromotion #AudienceEngagement #MarketingTips

🚀 Exciting News! 🚀 I'm thrilled to share that I've been featured in a CMO Times article: "How Do You Utilize User-Generated Content to Enhance Marketing Efforts?" In this piece, I discuss one of our effective strategies at Lobster Ferret: integrating user-generated content (UGC) into our paid digital advertising campaigns. By leveraging genuine customer experiences through video testimonials, we achieved higher click-through rates and boosted conversions, proving the powerful impact of authentic content. Read more and discover how you can enhance your marketing strategies with UGC. #Marketing #UserGeneratedContent #DigitalMarketing #Advertising #ContentMarketing #LobsterFerret #CMOTimes

Digital marketing is constantly evolving. Stay ahead of the game by learning about the latest trends that are shaping the industry, from AI-powered tools to personalized content. These trends can help you refine your strategy and stay competitive. #DigitalMarketing #MarketingTrends #BusinessGrowth

In today’s digital landscape, video is necessary, especially with 90% of businesses leveraging video. Consumers also clearly prefer this dynamic medium to learn about brands. The pandemic led to a 215% increase in online video consumption. From short-form content on social media to longer educational videos, the versatility of video allows us to connect emotionally and authentically with our audience. The shift toward mobile consumption means that video has become the king of content, enhancing brand visibility and improving SEO. Having a solid video marketing strategy is essential. It’s a big reason why Heart & Soul Marketing formed a production company one year ago, Field Trip Studios. Let’s roll. #VideoMarketing #CustomerEngagement #DigitalStrategy #ContentCreation #BrandAwareness #MadebyFieldTrip

Recently, I spoke with an old friend who shared his frustration with content marketing. Initially, his efforts brought engagement, followers, and conversions. But soon, everything stalled. This is a common problem. The culprit? Relying on templates and the "if it works for others, it should work for us" mentality. Finding Quick Fixes or Templating for Growth Doesn't Work—Especially for Brands! Faced with a blank slate, we brainstormed a playbook tailored to his brand's unique needs and goals. First, let's understand why this templated approach backfires. Brands online often strive to create the best content, but focus too much on appearing as a "brand." Audiences don't connect with brands just because their feed looks good. Think like a person who scrolls through YouTube or Instagram after a long day. People want content that entertains and relaxes them. If they encounter content that uniquely talks about a product, they might engage with it. This is where rigid brand marketing strategies fall short. We began by deeply understanding his product. Since media was central to the product, our messaging and distribution had to align. Knowing the product inside out is crucial for creating a solid plan. This understanding helps in knowing the audience and how the product fits into their lives. With a solid grasp of both the product (organisation) and the audience, we created cohorts and identified the two with the highest intent. This focus allowed us to deliver targeted content. We then developed a content plan ensuring strong cultural integration in all communications. The result? In less than 15 days, the channel achieved 50% retention on the first upload, gained over 2000 YouTube subscribers, and surpassed a million views on Instagram, adding another 3000 followers. A point to note, this was a fiercely competitive category. Moreover all this without compromising on brand building. While I won't dive into other optimizations here (I've covered them in previous posts), it's vital to balance data and creativity. Following data strictly without understanding your audience won't yield results. In my opinion, true success comes from knowing who you are creating for and blending data with creativity. #growth #contentmarketing #marketing

Marketing can feel daunting, but it doesn't have to be! Simplify the complexities and achieve your goals with authentic marketing strategies. Learn how to build genuine connections, create compelling content, and leverage social media. Discover the power of a plain English approach in marketing.  Read more on my blog! https://bit.ly/3Lf3OdP  #MarketingMadeSimple #AuthenticMarketing #Marketing #MarketingAgency

🚀 Ready to Skyrocket Your Traffic? 🌟 Implement a winning Content Marketing Strategy with these essential steps: Measure & Re-Assess, Document Your Strategy, Invest in Video Content, Educate Your Audience, Boost with Paid Promotion, and Craft an Email Strategy. Watch your traffic soar and your brand shine! 💥📈 🚀 Elevate Your Brand with a Winning Content Marketing Strategy! 🌟 ⿡ Measure and Re-Assess: Continuously track performance and refine your approach. 📊 ⿢ Document Your Strategy: Keep a clear, actionable plan to guide your efforts. 📋 ⿣ Invest in Video Content: Capture attention with engaging, high-quality videos. 🎥 ⿤ Educate Your Audiences: Provide valuable insights and information to build trust. 📚 ⿥ Invest in Paid Promotion: Boost visibility and reach with targeted ads. 💰 ⿦ Create an Email Strategy: Engage your audience with personalized email campaigns. 📧 Transform your content marketing game and drive results! 🚀 #ContentMarketing #VideoContent #EmailStrategy #PaidPromotion #AudienceEngagement #EWorkHive #TrafficBoost #ContentMarketing #DigitalGrowth

If you’re looking for a way to grab users’ attention, look no further than performance marketing video content! Designed to attract audience members quickly, performance videos can grab your audience’s attention in seconds while informing them of the essential information about your product or service. Learn more about how Igloo Creative House creates successful performance marketing videos in this blog. Performance marketing is about grabbing attention and building trust quickly, something we have extensive experience with! https://lnkd.in/e5Eh_KvQ #performancemarketing #videoproduction #videomarketing