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InboundAV - HubSpot Solutions Partner

1,690 followers

8mo

Whether you're B2C, D2C, or B2B, your marketing strategy needs to involve reaching your audience in a way that is relevant to that audience. In order to achieve this, InboundAV CEO & Founder Peter Malick points out that you need a platform with the ability to fully segment audiences. Stay tuned for a full-length conversation with Peter on approaching business development holistically and how HubSpot can help drive business growth. #HubSpotSolutions #HubSpotPartner #HubSpotAgency #BusinessDevelopment

Transcript

One of the things that is becoming more and more important is for the ability for somebody where they're selling B to CD to CB to B is to be able to reach their audience in a way that's relevant to that audience. Which means that you may be selling widgets and you have a mailing list of X thousands, but everybody on your mailing list is not interested in the same widget. And you know, I was, I was pondering back on, you know, there was a time when you'd get this advice. Don't put the word free in your e-mail subject line cause Google will identify it as spam. And I think that's probably was legitimate at the time, but now it's so much more sophisticated than that. It, it's, it's more about how. Are you getting the message to the right person and that shows up in Google's eyes or other e-mail providers eyes as that you have a decent open rate? People aren't putting you in spam. And also that you list as fresh that you, you know that you're not sending to e-mail addresses that that no longer exist. So it takes a platform that can head that does have the ability to really segment. Your audience into groups of different interests and then tailor that e-mail to those groups.

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InboundAV - HubSpot Solutions Partner

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