One of India’s most celebrated beauty brands Mamaearth and its parent Honasa Consumer are under immense pressure. The past month has been a one to forget for Honasa, but it probably won’t be able to forget too soon👇 The company posted dismal Q2 FY25 results; its stock plunged for the whole of last week, losing a whopping 40% of value. Investors are very likely to be spooked by the direction of the financials and the stock, and more value erosion can be expected in the next few days. Honasa has also lost the unicorn tag (although that might well be temporary) and more importantly the trust of distributors and customers to a certain extent. Which way will the brand and the company go? Subscribe to Inc42’s Weekly Brief to dive deeper into the story – and join 120K+ startup founders & leaders in decoding the most consequential developments shaping India’s tech and startup economy: https://4-2.co/3Z8EQ6z #mamaearth #revenue #weeklybrief #beautybrands
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11hHonasa Consumer is facing a tough time with the recent drop in stock value and loss of its unicorn status. However, this could be a chance to reassess and strengthen core operations. Open communication, rebuilding trust with customers and distributors, and focusing on sustainable growth will be key. Investors should remain patient but stay alert to how quickly the company adapts and recalibrates its strategy. With the right adjustments, Mamaearth can come back stronger.