Beauty and fashion ecommerce major Nykaa said it has completed acquisition of a majority stake in D2C skincare and beauty brand Earth Rhythm👇 Though the company did not disclose the financial terms of the deal but said in a statement that it had bought the majority stake via a combination of primary and secondary transactions. This follows Nykaa’s acquisition of an 18.6% stake in Earth Rhythm in 2022. With this deal, the Falguni Nayar-led company aims to tap innovation, marketing and omnichannel distribution capabilities to fuel the clean beauty brand’s growth across segments, the statement added. The investment also aligns with Nykaa’s strategy to build a house of brands portfolio, which includes Kay Beauty, Nykaa Naturals, Nykaa Cosmetics and Wanderlust. 🔗To read the in-depth article, click here: https://4-2.co/3CMFRJW #news #Nykaa #acquisition #d2c #skincare #brand
Vice President-Infinity Assurance || MBA IIM Lucknow||
12hNykaa's acquisition of a majority stake in Earth Rhythm marks a strategic move to strengthen its portfolio and boost the growth of clean beauty. By leveraging Earth Rhythm's innovation, marketing, and omnichannel reach, Nykaa aims to expand its footprint in the skincare segment, aligning with its goal of becoming a house of diverse beauty brands. This follows their earlier investment in 2022, signaling their commitment to evolving the beauty landscape with a focus on clean and sustainable options.