IndLux by JOJA’s Post

📰 What’s trending on our radar… Christian Louboutin has just made its entry into India’s festive calendar through the launch of its latest collection, the ‘Diwali Edit’. The designs reflect Louboutin’s long-standing admiration for India, and showcases the brand's effort to amalgamate Indian craftsmanship with some of its iconic shoes, bag and leather silhouettes.  However, despite its effort to create a localised collection, the line has sparked mixed reactions. While some praise its luxurious appeal and marketing efforts, others critique it as a Westernised portrayal of Indian culture, raising concerns about authenticity and the use of stereotypical motifs. This feedback highlights the need for global brands to get cultural nuances right to connect with India’s fashion-savvy consumers. 1️⃣ Estée Lauder is going local with new manufacturing plans in the country, its culture and festive-targeted campaigns, and investments in homegrown talent through programs like Beauty&You India. 2️⃣ Luxury fashion takes a leap as Saks Fifth Avenue, an American luxury retailer, partners with Indian designers Anamika Khanna and Rahul Mishra to bring AK|OK and AFEW collections to the U.S. 3️⃣ The hype is real as luxury streetwear continues to surge in India. Brands like Jaywalking, Almost Gods, Bluorng, and NoughtOne are redefining street style by blending local craftsmanship with global influences, while limited-edition drops and pop culture endorsements add to the frenzy. 4️⃣Beyond luxury: Nvidia and Reliance are teaming up to strengthen AI infrastructure in India, while the Maldives introduces India’s Unified Payments Interface (UPI) payment system to boost its digital economy. 🚀 Want more insights? Subscribe to the IndLux Newsletter at www.indlux.co for the latest on luxury, fashion, and lifestyle trends. #ChristianLouboutin #EstéeLauder #SaksFifthAvenue #LuxuryStreetwear #Nvidia #Reliance #Maldives #UPI #IndLux

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