Inegben Stanley’s Post

I was not supposed to think like this But sometimes, circumstances make me think that : - I’m not good enough to make things better - without any strong connection I cannot do anything - I have to be perfect to start something new So I decided to take the decision 5 years ago to become a software engineer, I helped over +20 enterprises to get ✅Websites ✅Mobile application But after that I decided to create my own system that was to start creating Software as Services ( SaaS) I launched my own product but, it failed why ? A lack of good strategy on client acquisition That bring me after 3 failures with the same problem, I thought it was the time for me to start a new adventure and Now I’m helping more entrepreneurs to attract clients like crazy You asked how ? By using a marketing strategy to generate leads, qualify them and turn them into customers. What you can learn ? Failure is not failure until you accept it.

Start small & upgrade later - is a huge insight. Until last 72 hours, GrowthX was a single price point product - here's what's happened since to our growth👇 Important context in life. GrowthX is a membership club that has. - A 4-Week LIVE Growth Program - Total 8+ specialized growth programs - Weekly sessions with CMOs, CPOs - An online Slack community - Unlimited in-person events - Interview prep modules - Dedicated founder circle - Benefits from top brands - And there's more. Do you see the problem? There are a ton of features. 21 total products, to be specific. Before a new user exploring GrowthX could become a member, they were required to be sold on all 21 products—this took, on average, 3 months. But it only takes a day for a new user to go from exploring to enrolling in the 4-Week Growth Program. Over 3,600+ members have done it, and most new users come through pure word of mouth (thanks to a 76 NPS). Hence, we introduced customization. The full membership costs ₹79,900. Now the 4-week program costs ₹39,900. plus, we added the 3 key features to it. - The online community. - Weekly learning with CMOs & CPOs. - In-person events pan India. That was 72 hours back. 1,200+ people have applied to it since. 30 will get accepted today at 3 PM. Solving new user product un-bundling? Here's one way to think about it. - Speak to users: and ask those hard questions - Understand their "time to understand the value" - Figure out the products they want to start with - Make it easy for them to start on 1 product - Allow them to upgrade when they need to Solving monetization problems? We cover this in depth inside the same 4-Week Growth Program I was talking about. See what we cover (detailed curriculum) by clicking on the "Visit my website" button below my profile name. Cheers!

Saying YES can cost you millions. Here’s why saying NO drives revenue. I consulted with a health tech startup that said YES to everything. - YES to custom client requests. - YES to every feature suggestion. - YES to all the noise. The result? - Missed product deadlines. - Burned-out engineers. - A roadmap to nowhere. Here’s what we did instead: 1. Said NO to unaligned requests—refocused on their core product. 2. Said NO to the wrong clients—prioritized those who scaled with them. 3. Said NO to distractions—streamlined their development process. The results? 1. A faster, focused team. 2. A product launch that hit record adoption. 3. 30% revenue growth in under a year. Saying NO isn’t about closing doors. It’s about clearing the way to scale. PS. What should you be saying NO to instead of YES?

This is your reminder! Today marks the beginning of my journey to build something exciting that brings value to people. One huge inspiration has been the legendary Courtne M. (Pure legend!) I'm starting by working towards a micro SaaS initially. I'll be sharing and documenting the process soon, so stay tuned! But this post isn't just about me. It's a reminder for all of us that this year is OUR year to create and build what we've always wanted. • That business idea you've been sitting on? Time to bring it to life! • That passion project you've been dreaming about? Start building it, brick by brick. • That skill you've been meaning to learn? Dedicate time to building that knowledge. We all have something inside us that's waiting to be created, to be built, to be brought into existence. So, let's make this year count! • Build something that solves a problem • Build something that inspires others • Build something that leaves a lasting impact Remember, great things are never built overnight. It's a process, a journey, and every step counts. This is our year to create, to build, and to make our mark! .......... Share with someone who needs this reminder today.

Many of our prospects want to go straight into full-scale product development and we almost always say “no.” ⛔ Why? Because we’d rather you invest a small amount of time and money into testing your idea than squander it all on a flop 😬. These are the scenarios when we particularly recommend you start with a minimum viable product first! ☢️ Risky business Not sure your product will attract any customers? Build an early model and see how the market responds to that. 🗺️ Uncharted territory Don’t know how your innovative idea could work – or even if it’s doable at all? An MVP is a great is a great testing ground! 💪 Strong competition You’re afraid you don’t stand a chance against more powerful competition? Both Google Docs and Uber started as MVPs facing almost unbeatable competition! 🤏 Resource scarcity Don’t have enough resources to develop a full-scale product? Show investors a working MVP at a fraction of the cost! #ProductDevelopment #SoftwareDevelopment #MVP #MinimumViableProduct

Do you ever wonder what happens when the path you’ve spent years building suddenly no longer feels like yours? As Kipling said, “If you can make one heap of all your winnings and risk it on one turn of pitch-and-toss… and lose, and start again at your beginnings, and never breathe a word about your loss…” After + 18 years in Corporate. I took a step back. Reflected. Traveled. And started building again —this time with my bare hands, trillions of knowledge and hopefully a fresh vision. I’m quietly working on something new—AI tools platform designed for students, SaaS as real state, creative branding solutions and Growth and Elevate hacks—all designed to help others rebuild and thrive. Because I know others also find themselves re-building with their bare hands, my mission is to help. Big things are coming. 💡

#Platform lock-in decreases its value. Platforms need to make the “right thing to do, the easy thing to do” not “the only thing you can do”, so teams will naturally *want* to consume the platform services. Learn more on Platform as a Product, what it means and how it sets the right incentives to build services and options that help accelerate & reduce cognitive load. Case studies included! PS: Course delivered by the authors of the acclaimed book #TeamTopologies Manuel Pais (Team Topologies) 🇺🇦 🇵🇸 and Matthew Skelton. Don't miss our 15% summer sale (use SUMMER2024 at checkout)

Platform is not a product. It is a part of it. It is shared code. Just lots of it. It is very easy to fall into a trap of isolating development of shared code and lock yourselves into overengineering it for its own sake. It feels good to offer published APIs and invent behind it. This feels like real engineering. It is not. It is waste creation. Because if what you do is not being pulled by customers you are just making things up, inflating costs and very likely overproducing. It is possible to avoid that. But it is really-really hard. It is unlikely your company will manage to avoid the negative dynamics of so-called ‘platformization’. Simply don’t do that. Platform is a component of your real customer product. A greedy component that wants too much of your attention. Control your attention. Control your investments. Unless you are a Fortune 500 company and can avoid solving real problems (i.e. under-invested product teams that avoid co-learning, lack of emergent architecture practices, inability to follow business priorities) by throwing money onto them. And unless you have 30+ teams working on a single customer product where the economies of scale might start to work for you. If you are smaller, you likely don’t need any platform at all. You need a real working customer product and teams that learn on it. Yes, it is always a good idea to maximize code reuse and think of clean emergent architecture. Do that. With all the teams. That is everyone’s duty. This is a good engineering. Platform development is an expensive illusion that is supported by the industry’s history and consultants who make more money the more mess companies create. If Amazon or Netflix have developed platforms it doesn’t mean you need one. They have enough cash to counterbalance the long-term negative dynamics of platform development. The economies of scale might be on their side, but not on yours. But we will never know. We need to mind our own business. Mind your business! Mind your product. Platform is not product. Platform is just stuff. Stuff that you decided to separate from other stuff (maybe for all good reasons, like separation of concerns and ease of developers experience). But stuff nevertheless. Don’t not focus on stuff. Stuff is the opposite of value. Maximize value. Minimize stuff. Manage the pile of stuff you already have (for historical reasons) by collectively reducing its complexity and minimizing the waste it creates. But do not create new piles of stuff. Instead focus on creating more visible customer value and learning from it. Metrics? Measure “team-on-product index”. Platform work doesn’t count as product work! It has negative value. Platform is not a product: as you can have a great product without a platform. And you can have a shitty product with a great platform. And even if you start with a platform too early, you might not even get a product! A healthier view perhaps is to see a platform as an anti-product.

PLG is more than a free trial, smooth onboarding experience, and transparent pricing. In fact, these are only surface-level elements. Think of it like looking at an iceberg. What you see above the water is only about 10% of its total mass. The iceberg's real power, however, is at the base. Your PLG motion will only become as strong as your product-led organization (PLO). Having helped 324 SaaS companies in building scalable PLG motions, Wes Bush has pinpointed three outcomes that truly matter: 1️⃣ Effortless ARR: How can you build a product that sells itself? 2️⃣ Lean Scale: How can you build a big business with a tiny team? 3️⃣ Durable Growth: How can you unlock more profits every year? Let’s pause for a moment to consider these outcomes. How would that feel? Effortless ARR, Lean Scale, and Durable Growth aren’t just goals. They’re the pillars of a winning product-led business model.  Yet, as important as they are, there’s more to it, right? We believe founders like you deserve to be The Obvious Choice in your niche. Isn't that what you really want? If you’re serious about becoming product-led, you don’t want to miss our upcoming cohort at ProductLed Academy. Today is the last day to submit your application. 👉 Learn more and apply here: https://lnkd.in/gn3fuMir