Infinite Source Communications Group’s Post

💥 PUBLIC RELATIONS PRO TIP: Media relations isn’t about getting reporters to write a story *your way*. That’s not how earned media works. Rather, it’s about providing reporters with the info & resources they need to write stories *their way*. In other words? It’s not about you. It’s about them, and the needs of their key audiences. And once you realize that you’ll start lowering barriers. Your pitches will start landing. Because you’re now focused on *being of service to the media* instead of expecting them to bend to your will. Huge distinction, yeah? This is the way ✊ #publicrelations #mediarelations

This is PR 101, but the same is true for content marketing: Make it about your products or brand, and your content will fall flat. Make it about your audience and their needs, and you’ll see results. #contentmarketing #PR

💥PUBLIC RELATIONS PRO TIP: Media relations isn’t about getting reporters to write a story *your way*. That’s not how earned media works 🙄 Rather, it’s about providing reporters with the info & resources they need to write stories *their way*. In other words? It’s not about you 🫵 It’s about them, and the needs of their key audiences. And once you realize that you’ll start lowering barriers. Your pitches will start landing. Because you’re now focused on *being of service to the media* instead of expecting them to bend to your will. Huge distinction, yeah? This is the way ✊ #publicrelations #mediarelations

💥 PUBLIC RELATIONS PRO TIP: Media relations isn’t about getting reporters to write a story *your way*. That’s not how earned media works. Rather, it’s about providing reporters with the info & resources they need to write stories *their way*. In other words? It’s not about you. It’s about them, and the needs of their key audiences. And once you realize that you’ll start lowering barriers. Your pitches will start landing. Because you’re now focused on being of service to the media instead of expecting them to bend to your will. Don’t be myopic. You catch more flies with honey than with vinegar 🍯 This is the way ✊ #publicrelations #mediarelations

📢 Strengthen your brand with top-notch media relations! 🤝✨ Building strong relationships with journalists and media outlets is key to getting your story heard. 🎤📺 Here are a few tips to elevate your media relations game: 👉 Cultivate Trust: Be a reliable source of information and consistently deliver valuable insights. 🔍 👉 Personalize Pitches: Tailor your pitches to each journalist's interests and beats. 📨 👉 Be Proactive: Stay ahead by providing timely and relevant content. 📅 Engage on Social Media: Follow, interact, and share journalists' work to build rapport. 📱 Implement these strategies and watch your media presence soar! 🚀 #MediaRelations #PublicRelations #Branding #Communications #MediaTips

🚨Pro Tip🚨 Speed can kill in media relations. As media relations practitioners, we're tempted to pitch as soon as a story breaks or trends and may tie into a client that we're working on or organization that we work for. But, before pitching, it's important to take a step a back and ask whether securing a piece of media coverage for my source on this topic will actually benefit my source. Ask yourself questions like: Does this story present an opportunity for my source to comment on a topic that he or she really shouldn't be commenting on? Can my source actually provide comment of value to reporters, or is this a stretch? Will my target audience actually be excited to see my source talking about this topic? No one wants analysis paralysis. But slowing down for at least a quick evaluation is worth the wait. #publicrelations

Media relations has become a game-changer in today’s PR landscape. Building relationships with journalists and delivering impactful stories is key for brands aiming to stand out. In our latest blog at TrizCom PR, we’re sharing essential steps to strengthen your media relations strategy and navigate the evolving media world. Ready to boost your brand’s visibility and credibility? Check it out! #MediaRelations #PRStrategy #TrizComPR

Blog Post | Media relations need direction to succeed, and media monitoring can be a significant addition to your strategy. Click on the link below to see how media monitoring can benefit media relations.  . . . #publicrelations #mediarelations #mediamonitoringBlog

❗ Public relations is not JUST media relations. ❗ While earned media certainly needs to be a part of your strategy, PR can do so much more for you ... -- Build robust, engaging social media platforms -- Create strategic partnerships -- Secure speaking engagements -- Communicate more effectively with your employees and stakeholders -- Prepare for future crises -- Manage your reputation That's why our team partners with Upward Digital Media -- to build balanced communication plans that meet organizational needs.

Want to take your media relations strategy to the next level? Check out this insightful blog from our friends at TrizCom Public Relations! In today’s fast-changing media landscape, strong journalist relationships and a proactive approach can make all the difference. Don’t miss these essential tips on building impactful media connections and boosting your brand's visibility. #MediaRelations #PRStrategy #TrizComPR #PitchPR