Influx Communications’ Post

How do you highlight #CSR in your campaigns? 🫂 Putting Corporate Social Responsibility in the spotlight can give you a significant competitive advantage, especially with younger audiences. #GenZ is proven to prefer doing business with companies whose values align with their own, which makes embodying those values a massive revenue opportunity. #CommunityEngagement is one key strategy for showcasing CSR. How does your company contribute to the communities it serves beyond your product suite? Demonstrate your commitment to improving the lives of those around you - and bonus points if CSR is woven into your broader brand identity!

At CultureCraft, we believe in crafting culturally relevant campaigns that not only capture attention but also build authentic connections. As Destiny K. Chambers reminds us, cultural sensitivity is essential for brands today—not only to avoid missteps but to build trust and engagement that lasts. https://lnkd.in/dTpMehVz

In today's polarized world, brands are more cautious than ever, often shying away from controversy to avoid backlash. With culture wars brewing around every issue, the media landscape is becoming more homogenized, as brands pull back from content that might provoke debate. This shift may protect corporate reputations, but it's stifling creativity and silencing meaningful conversations. Is it time for brands to balance caution with courage? Read here - https://lnkd.in/gg5QWhUx #Media #Inclusivity #Creativity #UKMarketing

According to Edelman's new report, 71% of consumers believe that when under pressure, brands must take a position. With social polarisation increasing around the world, that certainly puts brands in a bind -- which position is the right one? The one we believe in, even if it will make consumers angry? The one that will make consumers satisfied here, but angry over there? The one that will make least consumers least angry? Trust is so hard to build, but it matters -- consumers who fully trust a brand are more likely to purchase that brand, stay loyal to it, and advocate for it. Loyalty not only earns brands their customers’ business, but it will also grant them forgiveness when it makes a mistake. https://lnkd.in/eDnbzbQ9 #trust #brands #consumers #polarisation #loyalty #geopolitics

Authentic Marketing – Making Inclusion Matter 🌍 Let’s talk about inclusive marketing. It’s more than a buzzword; it’s a game-changer for brands today. Lola Bakare explains that authentic and inclusive marketing builds trust and community loyalty—it’s not just about checking boxes. 📋 Genuine Storytelling: Share stories that resonate with diverse groups. Highlight voices and experiences that are often overlooked. 🎤 It’s about making people feel seen and valued. Visual Representation: Representation matters! Make sure your marketing materials showcase a broad range of identities and cultures. This isn’t just ethical; it’s smart business—people are drawn to brands that represent them. Ongoing Commitment: It’s not a one-time effort. Inclusive marketing requires consistent action and listening. Monitor feedback and adapt your approach based on what your audience values and needs. 📈 The brands that succeed in 2024 will be those that understand their audiences deeply and create content that genuinely connects. How is your brand embracing inclusivity? 🌟 #MarketingTips #InclusiveMarketing #BrandBuilding #DiversityAndInclusion #CustomerExperience

More than 40% of people still feel that brand communication rarely or never represents people of diverse backgrounds accurately. In a world where marketing shapes how we see ourselves and others, it's crucial to foster richer, more inclusive communications. This drives us in our mission to help brands drive more inclusive communications through diverse storytelling consultancy and connecting to our roster of trailblazing  talent. Join us in advancing diverse representation in marcomms. Get in touch at talent@socialdisruption.co.uk #InclusiveMarketing #DiversityMatters #Changemakers #SocialDisruption #Empowerment #MarketingForGood

Wow this is coming up fast! Looking forward to another year of presenting at State of Social. The conversations around DEI are getting more sophisticated… are you ready to up your game? See you there. #StateOfSocial #SOS24 #Brandable #BuildingInclusiveBrands #InsideOutBrands #DiversityEquityInclusion #DEIforBrands

What is brand denial in our Inclusion Continuum? In denial, a brand is ignoring or negatively impacting audiences (whether intentionally or unintentionally) and assumes a lens in which the dominant group is presumed superior. In this stage, the brand struggles to conceptualize ways to engage in diverse efforts and inclusive understandings. Learn more from our article: https://lnkd.in/e8ZB2WWC

Consumers are increasingly demanding diversity and representation in the brands they support. Highlight inclusivity in your branding to attract a broader customer base and show your commitment to equality. An important note: Today's savvy consumers can tell if you stand behind your commitment or if you are using diversity as a marketing ploy. Sincerity and transparency are musts.

What if the gap in CSR space isn’t action—but how its impact is comprehended? The impact is only as strong as the story that carries it. In the world of Corporate Social Responsibility, doing good is only half the journey. The other half? Understanding the audience's expectations is more important than ever. Whether it’s creating tangible social impact, telling powerful stories, or prioritizing transparency, every CSR brand aims to resonate deeply with its stakeholders. But the real question is: how do we communicate in a language that the audience wants to consume? What truly matters and resonates with them? What do you think CSR audiences expect from a brand? - Is it measurable, on-ground impact? - Compelling narratives of transformation? - Clear and transparent communication about initiatives? - Or is there something else that inspires trust and connection? I’d love to hear your perspectives—drop your thoughts in the comments or send a DM if that’s more convenient. Your views can help spark meaningful conversations around the evolving role of CSR! #CSR #SocialImpact #AudienceInsights