INFUSE’s Post

Exciting times ahead

🤝Better Together: INFUSE + HG Insights! INFUSE and HG Insights are now official partners. Combine demand generation and technology intelligence to identify and engage key buyers, uncover competitive displacement opportunities, and allocate sales resources efficiently. 💡Plan your strategy: Discover growth opportunities, protect market share, and accurately allocate sales resources 🔎Identify opportunities: Pinpoint prospect technologies and track accounts with a high propensity to buy 🗺️Optimize the buyer’s journey: Increase pipeline velocity, enhance conversions, and shorten the sales cycle ⛵Activate demand: Engage key buyers, generate demand, and enable long-term growth, supported by 1000+ demand experts and real-time insights from the INFUSE Demand Accelerator Visit the official INFUSE and HG Insights partnership page to learn more: hginsights.infuse.com #DemandGeneration #Data #B2Bmarketing #GTM #Partnership

🤝Better Together: INFUSE + HG Insights!   INFUSE and HG Insights are now official partners. Combine demand generation and technology intelligence to identify and engage key buyers, uncover competitive displacement opportunities, and allocate sales resources efficiently.   💡Plan your strategy: Discover growth opportunities, protect market share, and accurately allocate sales resources   🔎Identify opportunities: Pinpoint prospect technologies and track accounts with a high propensity to buy   🗺️Optimize the buyer’s journey: Increase pipeline velocity, enhance conversions, and shorten the sales cycle   ⛵Activate demand: Engage key buyers, generate demand, and enable long-term growth, supported by 1000+ demand experts and real-time insights from the INFUSE Demand Accelerator   Visit the official INFUSE and HG Insights partnership page to learn more:   hginsights.infuse.com   #DemandGeneration #Data #B2Bmarketing #GTM #Partnership

𝗛𝗮𝗿𝗻𝗲𝘀𝘀𝗶𝗻𝗴 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗳𝗼𝗿 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗚𝗧𝗠 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗮𝗻𝗱 𝗣𝗹𝗮𝗻𝘀 In today's fast-paced market, real-time feedback is not just valuable—it's vital. At KLONE we maximize the impact of continuous feedback mechanisms essential for fine-tuning Go-To-Market (GTM) strategies and plans. Here's how we do it: 1. 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝘀: Every customer interaction, from initial contact to post-sale support, is a goldmine of insights. We encourage the capture of this data to understand buyer behavior and preferences, which informs more targeted marketing and sales approaches. 2. 𝗦𝗮𝗹𝗲𝘀 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗲𝘁𝗿𝗶𝗰𝘀: We monitor key metrics such as close rates, cycle times, and throughputs. This data helps identify what's working and, what isn’t, allowing for rapid adjustment to sales tactics. 3. 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗲: Real-time market feedback helps us gauge the effectiveness of marketing campaigns and product launches, providing a clear picture of market reception and areas for improvement. By giving this information to our CRO or VP of Sales, they can then integrate these feedback types into their GTM plans. KLONE not only aligns sales and marketing efforts but also enhances adaptability, ensuring our clients stay ahead in a competitive landscape. How are you currently making enhancements to your GTM plans to stay ahead of your competition? If you would like to learn what it would take to align with KLONE to potentially improve your GTM strategies and plans, contact me at jym.klone@gmail.com or (941) 400-2673. #SalesPerformance #GTM #CustomerFeedback #RealTimeInsights #KLONE

Industry-specific challenges in demand generation require unique strategies. From navigating compliance hurdles to addressing complex buying cycles, personalization and precision are the keys to success. Partnering with experts like Imperishable Solutions Private Ltd. can unlock measurable growth and help overcome these challenges. #B2BMarketing #DemandGeneration #ABM #LeadGeneration #IndustryTrends #MarketingSolutions #BusinessGrowth

In addition to my previous post regarding ICP importance, sharing some thoughts on defining ICPs in diverse portfolio.  Identification of 𝗜𝗖𝗣 𝗶𝗻 𝗱𝗶𝘃𝗲𝗿𝘀𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝘀𝗰𝗲𝗻𝗮𝗿𝗶𝗼 𝗶𝗻𝘃𝗼𝗹𝘃𝗲𝘀 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗻𝘂𝗮𝗻𝗰𝗲𝘀 𝗼𝗳 𝗲𝗮𝗰𝗵 𝗽𝗿𝗼𝗱𝘂𝗰𝘁'𝘀 𝘁𝗮𝗿𝗴𝗲𝘁 𝗺𝗮𝗿𝗸𝗲𝘁 𝘄𝗵𝗶𝗹𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗰𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗼 𝗮𝘀𝘀𝗲𝘀𝘀 𝗮𝗻𝗱 𝘀𝗲𝗴𝗺𝗲𝗻𝘁 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀. This can be achieved through: 1) Explicitly 𝗱𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗞𝗲𝘆 𝗖𝗵𝗮𝗿𝗮𝗰𝘁𝗲𝗿𝗶𝘀𝘁𝗶𝗰𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 basis its 𝗮)𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹𝗶𝘁𝘆 - Problem they are solving 𝗯) 𝗨𝘀𝗮𝗴𝗲 - More suited for individuals, small businesses, or enterprises? 𝗰) 𝗠𝗮𝗿𝗸𝗲𝘁 𝗙𝗶𝘁 - Niche or broader audience 𝗱) 𝗣𝗿𝗶𝗰𝗲 - Premium or Budget friendly 2) 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗼𝗳 𝗘𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗗𝗮𝘁𝗮 𝗮𝗻𝗱 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗰𝗼𝗺𝗺𝗼𝗻 𝗰𝗵𝗮𝗿𝗮𝗰𝘁𝗲𝗿𝗶𝘀𝘁𝗶𝗰𝘀 among the top customers for each product category. 3) 𝗗𝗲𝗳𝗶𝗻𝗲 𝘀𝗲𝗽𝗮𝗿𝗮𝘁𝗲 𝗜𝗖𝗣𝘀 𝗳𝗼𝗿 𝗲𝗮𝗰𝗵 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆 basis above 2 pointers and identify the need and core pain point of each ICP category basis: 𝗮) 𝗖𝗼𝗿𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗯) 𝗗𝗲𝘀𝗶𝗿𝗲𝗱 𝗢𝘂𝘁𝗰𝗼𝗺𝗲 𝗰) 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗠𝗼𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗯𝘂𝘆 4) Once category wise ICPs are defined, 𝗳𝗼𝗿 𝗺𝗮𝗿𝗸𝗲𝘁 𝗲𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 𝗮𝗻𝗱 𝗰𝗿𝗼𝘀𝘀 𝘀𝗲𝗹𝗹𝗶𝗻𝗴, 𝘂𝗽𝘀𝗲𝗹𝗹𝗶𝗻𝗴, 𝗰𝗿𝗲𝗮𝘁𝗲 𝗮 𝘂𝗻𝗶𝗳𝗶𝗲𝗱 𝗜𝗖𝗣 𝗮𝗰𝗿𝗼𝘀𝘀 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗯𝗮𝘀𝗶𝘀: 𝗮) 𝗖𝗼𝗺𝗺𝗼𝗻 𝘁𝗿𝗮𝗶𝘁𝘀 𝗮𝗰𝗿𝗼𝘀𝘀 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝗶𝗲𝘀 𝗹𝗶𝗸𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝘀𝗶𝘇𝗲, 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆, 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗼𝗱𝗲𝗹, 𝗲𝘁𝗰. 𝗯) 𝗢𝘃𝗲𝗿𝗮𝗿𝗰𝗵𝗶𝗻𝗴 𝗴𝗼𝗮𝗹𝘀 𝗮𝗻𝗱 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂𝗿 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗮𝗱𝗱𝗿𝗲𝘀𝘀𝗲𝘀. 5) Accordingly align Sales, Marketing and Customer Service teams and 𝗞𝗲𝗲𝗽 𝗿𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝗯𝗮𝘀𝗶𝘀 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁 𝗹𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲. By continually reassessing and refining your TAM, SAM, and SOM, you can ensure that your business strategy stays aligned with market dynamics and that you're focusing efforts on the most relevant and achievable opportunities. #GTM #SalesStrategy #ICP #Sustainablegrowth

Are we obsessing over competitors at the expense of our customers? Many businesses invest heavily in studying competitors: - Analyzing their offerings - Decoding their sales processes - Mimicking their client acquisition strategies But what if we redirected that energy towards our customers? Imagine the insights we'd gain by deeply understanding: > Customer pain points and aspirations > Their decision-making journey > Evolving expectations and needs The result? ✅ Tailored solutions that truly resonate ✅ Marketing that speaks directly to customer needs ✅ Innovations driven by real market demands Don't misinterpret – competitive awareness matters. But it shouldn't overshadow customer focus. What's your perspective? How do you balance competitive analysis with customer research in your organization? #BusinessStrategy #MarketStrategy #CustomerExperience #B2BMarketing #MarketResearch #GrowthHacking

🚀 Introducing IDC Velocity: The Sales Strategy Game Changer for 2025🚀 We’re excited to unveil our latest SaaS platform, designed to revolutionize sales strategies with IDC’s data-driven insights at its core. IDC Velocity transforms uncertainty into opportunity, aligning your sales approach with real-time market dynamics. ✨ Why Choose IDC Velocity for Sales? ✨ 🔹 Accurate Market Sizing: Align sales goals with precise TAM, SAM, and SOM calculations. 🔹 Account Prioritization: Focus on high-value accounts for maximum impact. 🔹 Competitive Insights: Outmaneuver competitors with sharp market intelligence. 🔹 New Market Exploration: Identify and seize emerging growth opportunities. 💡 Don't leave your 2025 strategy to chance—plan smarter and grow faster with IDC Velocity. Learn More: https://lnkd.in/g-ThneNg 📰 See our full announcement in today’s press release: https://lnkd.in/gNTjw5Um hashtag #SalesStrategy hashtag #SalesOperations hashtag #RevOps hashtag #SaaS hashtag #IDCVelocity hashtag #MarketInsights hashtag #SalesPlanning hashtag #AI hashtag #DataDriven

Why is insight fundamental for ABM? Insight is the spotlight that throws light on the unique needs, challenges and goals of your target accounts. They are fundamental because they help you better understand Target Accounts. And Industries. And Competition. And Personas. And Decision Makers. And Challenges at the account. And opportunities at the account - for YOU! With these insights about the account, you can tailor your approach as a solution provider instead of just a sales perspective. #abm #accountbasedmarketing #b2bmarketing #insights

Is your company facing challenges due to misalignment between Sales and Marketing teams? Our client in a highly regulated industry experienced this firsthand. The Challenges They Faced: ·        An empty "mid-funnel" ·        A decelerated pipeline This was due to years of growth with minimal Marketing involvement because of a government-mandated upgrade. As the upgrade timeline expired, they needed help. Our Approach: ·        We restructured Sales teams & processes to focus on the most promising prospects ·        We enabled benchmarking for improved Sales-Marketing alignment ·        We refocused Marketing efforts on buyer journey segmentation ·        We aligned Marketing directly with the new Sales processes The Results: Our efforts led to the following positive outcomes: ·        Improved lead quality ·        Accelerated pipeline ·        Initially rolled out to a business unit first (pilot) ·        Successful global rollout followed shortly after At MarketOne International, we tackle Sales-Marketing misalignment head-on, enabling seamless collaboration for revenue growth. Let's discuss how we can drive aligned success for your business! Reach out to me at ababayan@marketone.com to start the conversation. #SalesAndMarketing #RevenueGrowth #SalesEnablement #BuyerJourney #LeadGeneration #BusinessAlignment #CaseStudy