Ingmar V. Albert’s Post

With Google owning 81.95% of the search market, the question isn't whether you're on the platform—it's how well you're using it. #ecommerce #google #NEOInnovations

Great insight from David Mihm. There are so many changes these days with the Google user experience. They are facing pressure from all sides -- new competition, market saturation, high expectations from shareholders. As David discusses, there is documented evidence that Google has encouraged juicing the number of searches customers are performing for each session across several verticals. https://lnkd.in/gpRVSnui

There’s a range of new shopping features inside of Google, making it easier for businesses and consumers to find each other online. From virtual try-ons to telling Google what you want to see more of, John Wilkes breaks it down in #MarketingTLDR #OnlineShopping #GoogleBusiness #DigitalMarketing

🏷️ New release - if you're running Google Shopping Promotions in the US, Google will start showing the offers in the address bar while shoppers browse on site. Why does this matter? This is a big one for encouraging users to convert once they're already on site. If you've got a lot of products to browse, or a particularly complex site, users can forget what brought them there in the first place (the offer). Could also encourage alternative purchases, as it will show the different offers as users view different products onsite. Google is trying to improve the full user journey - syncing up what users see on the SERPs with the experience that they're getting on site - which *should* be a positive for most all retailers. (Of course, if you don't think it will be of benefit, then there is the option to opt out of individual promotions being shared in this way through GMC, or opt out altogether through our favourite - the Google form 🙄). I also think it's a pretty big deal to see them using their different properties (GMC, GAds and Chrome) to do this. Shout out to Andy Peck for the original spot! #google #googleads #ppc #ppcchat

Let’s be clear: Not all #adtech vendors see the #Sandbox as an issue. Given Google’s dominant position in the market, some vendors might see collaboration with the #PrivacySandbox as a strategic move to stay relevant and competitive — a decision made easier thanks to the testing grants #Google is offering. With that said, there are other companies who aren’t as acquiescent. They don’t want to back the Sandbox while their concerns that it could further solidify Google’s dominance over advertising go untempered. To many of them, doing so now would be akin to buying a car before standardized and transparent crash tests have been conducted.

🇺🇸 Google $GOOGL has integrated 45 billion product listings from Google $GOOGL's Shopping Graph with Gemini models. The new Google $GOOGL Shopping is set to launch in the U.S. gradually over the next few weeks, beginning today. #Google $GOOGL #ShoppingGraphDeployment #StockMarket

It's time for the weekly wrap! 🗞️ Let's dive into the curated ad tech news from week 24 aimed at digital publishers by Relevant Digital Oy: 🚫 Oracle exits advertising business following revenue falloff. Link: https://lnkd.in/de_ACawb 🤝 Magnite Joins Amazon Ads’ Certified Supply Exchange Program. Link: https://lnkd.in/dsBRHkEG 📱 Pixalate Releases Ad Industry’s First Made For Advertising (MFA) Mobile Apps Report: $7.5 Million in Estimated Global Ad Spend Went to Likely MFA Mobile Apps Across Google & Apple App Stores in Q1 2024. Link: https://lnkd.in/dwk4epXj, Report: https://lnkd.in/dWfPzKew 🔗 Equativ and Sharethrough Merge to Form One of the Largest Global Independent Ad Platforms and Marketplaces. Link: https://lnkd.in/dDhCuzVz 📊 Roku Will Pass More Data In The Bidstream. Link: https://lnkd.in/dYKEmsfQ 📈 IAB Europe AdEx Benchmark Report 2023 Reveals Exceptional Strength and Growth of Digital Advertising in Europe. Link: https://lnkd.in/dxPC8zHC 🍏 Apple Is Quietly Replacing SKAdNetwork And PCM With A New Ad Attribution Framework. Link: https://lnkd.in/dvUnKSHi 📘 DV Global Insights: 2024 Trends Report. Link: https://lnkd.in/daun26Rn? Please add the link to the comments if you've spotted anything important. 👇 #weeklywrap #adtech #technews #programmatic #supplypath Amazonads Magnite #SSP Equativ Sharethrough Oracle #adbusiness IAB Europe #AdExReport Apple DoubleVerify #SKAdNetwork #admeasurement #attribution #industrytrends #relevantdigital

It’s no secret. Ad prices keep climbing, and profit margins keep shrinking. But there’s a smarter way to grow your store. Google Merchant Center offers a way to drive free traffic to your products. Your competitors might already be leveraging this. 👀 Are you? Google Merchant Center is a FREE tool to get free traffic and could increase your bottom line. Watch: https://bit.ly/403SsjX Listen: https://spoti.fi/4gM1rgC #eCommerce #DigitalMarketing #BusinessGrowth #Google #GoogleMerchantCenter

Google Shopping mistakes to avoid [3/7] Missing Or Incorrect Shipping Value: If you have fixed shipping costs this can be setup easily with the Google Merchant Centre interface. However, if you have more complex shipping options or prices vary depending on country then you may want to provide this at the feed level to avoid issues. Google Merchant Centre allows you to set up pretty complex shipping policies for different weights, class and location of products and these need to match with the details provided on your website to avoid your account being disabled. Check out our guide on the most common Google Shopping mistakes and how to fix them here: https://lnkd.in/eu6b7QsB #GoogleShopping #GoogleAds

Attribute Rules Coming Soon to Google Merchant Center Next Advertisers have been eagerly awaiting the launch of Feed rules in Google Merchant Center Next. It appears the release is coming soon, as Google has published an official help page article on a feature called Attribute rules, which is expected to replace Feed rules known from the classic GMC interface. This update follows the recent addition of the Custom data source matching feature. Although not yet available, new help page suggests a release soon. This feature represents a significant step toward the full implementation of Google Merchant Center Next, encouraging users to prepare for the transition. #ppc #marketing #googleads