Ink Digital’s Post

Since starting Ink Digital, I’ve had over 450 meetings booked with me to discuss SEO challenges and how we can help businesses grow. What’s even more exciting is that over 95% of these meetings have been inbound—either through our own SEO efforts or referrals. In the past 3–4 months, we’ve hit a new high: ✅ The most visible we’ve ever been ✅ The strongest pipeline we’ve ever had But there’s been a noticeable shift: the percentage of conversations turning into projects or campaigns has dropped. It’s clear that this is a tough time for many businesses, and with economic uncertainty, there’s more hesitation in decision-making. But here’s what we’ve noticed: ❌ Booking a meeting and not showing up ❌ Going through the call process and then going silent ❌ Not providing feedback after discussions ❌ Taking our strategy insights and implementing them in-house without further engagement To address this, we’ve applied a little more friction to our process. By refining how we qualify leads and setting clearer expectations upfront, we’re ensuring that we’re having the right conversations with the right people—saving everyone’s time and creating more value. I’m interested to hear if other agencies or B2B providers are seeing similar trends. What changes are you making to adapt and improve how you manage leads and client relationships? #seoagency #agencyowners #b2bmarkeitng #b2bsales #b2b