INKOO’s Post

Can packaging turn a product into an icon? 🍫 At Choco-Diffusion SA, we believe it can. Packaging is more than just wrapping - it’s a reflection of Swiss quality, tradition, and innovation - values that have helped our Gold Bar become an international symbol. 🔍 Inspired by two powerful Swiss symbols, chocolate and banking, our iconic chocolate bar, designed to replicate a 12.5 kg gold Bar, has been a global favorite for over 30 years. 🍫 👉 How much influence do you think packaging has on how a product is perceived? 💭 At Goldkenn, we pay attention to every detail, aiming to create an unforgettable experience that blends expertise with creativity. Note: The image shows our Gold Bar in the production stage. 🔽 Now it’s your turn: How important is packaging in your industry? Let us know your thoughts in the comments! 💬👇 #PackagingDesign #SwissMade #BrandIdentity #LuxuryPackaging #ChocolateLovers #Innovation #SwissQuality #Goldkenn #TraditionAndInnovation #ProductMarketing #Craftsmanship #CustomerExperience

Distribution wins over the product. Lahori Zeera cracked the market with it's innovative product priced at ₹10 for 160ml. Now, every brand has launched their own flavor of jeera drink priced at ₹10, including Paperboat, Catch and many other brands as well. So, yesterday I was at a PAN SHOP and asked for Lahori Zeera and the shop keeper replied- "I don't deal in that product anymore", the reason was Paperboat has launched its own jeera flavor and it also deals in other type of products as well. It is because the shopkeeper needs other products from big brands as well so they have to comply with their new products. Moreover, companies give lucrative offers on that trending product to the shopkeeper. This is why it is always the distribution that wins and not the product in these categories. This is how well-established brands break the spine of new upcoming brands, and this is a never ending cycle. And the one that breaks out of this glitch, becomes the next big brand which repeats the same. What do you think about this? --- Follow Snehil Chhabria for more! #lahorizeera #summers #beverages #catch #paperboat

"Artificial intelligence has become an integral part of the wine industry, transforming production and marketing processes. From analyzing customer data to optimizing harvests, AI is changing the game, ensuring better product quality and customer satisfaction. Discover how winemakers are leveraging cutting-edge technologies to create unique wine experiences. #ArtificialIntelligence #WineIndustry #Technologies"

As we stand 125 days away from celebrating 150 years of Ginox, we find ourselves reflecting on the journey that brought us here. A journey filled with innovation, evolution, and a relentless pursuit of excellence. Looking back, we see the milestones that have shaped our legacy, each one a testament to our commitment to crafting the future of professional kitchens. But as much as we honor our past, our gaze is equally set on the horizon. What will the next 150 years hold? As we embrace the future, we imagine new possibilities, pushing the boundaries of what’s possible in the world of culinary innovation. This is not just about looking back—it's about dreaming forward. The future is a canvas, and we’re just beginning to sketch what’s possible. How do you envision the future of professional kitchens? Join us as we celebrate our history and boldly step into the future, one innovation at a time #lookback #celebration #countdown #ginox #ginoxswisskitchen #150years

Saint James Iced Tea + AirBaton™ = A Winning Brew 🍻 In the crowded beverage market, standing out is tough. But that's exactly what Saint James Iced Tea did with their Sweepstakes, powered by AirBaton. Their goals were ambitious: 🎯Boost brand awareness 🎯Drive engagement 🎯Increase sales And the results? Let's just say they're raising a glass to success! 🥂 🔥158,975 entries 🔥53% opt-in rate 🔥Significant sales lift Even their Trade Marketing Director, Nicole LeBon, is singing our praises: "We couldn't have asked for a better partner." Ready to see how AirBaton can help your brand achieve similar success?  Check out the case study below! 👇 #SaintJamesIcedTea #Sweepstakes #CPGMarketing #BeverageIndustry #ConsumerEngagement #LoyaltyPrograms #InstantRewards *SPINs Power Tabs Wk. ending 9.8.24

Prestigious branding is one of many marketing strategies in the coffee industry. Often leveraged by multinationals such as Nespresso and Lavazza, it can be an effective tactic for differentiating in a competitive market and driving consumer interest. It seems some in the specialty coffee sector may also be taking a similar approach. On 22 October 2024, the recently acquired La Marzocco announced an exclusive partnership with Porsche. Through the car manufacturer’s website, eager prosumers and dedicated coffee professionals have the chance to buy two limited-edition home espresso machines and a grinder for a considerable price tag. One-off luxury collaborations are a proven way to generate buzz and pique interest in exclusivity and sophistication in more traditional coffee markets. But in the specialty coffee industry, where high-end varieties and innovative processing methods tend to drive brand appeal, can prestigious marketing be as effective? In today’s article, Tasmin Grant speaks to Darleen Scherer, the founder of the coffee consultancy Black Sheep to find out more. #PerfectDailyGrind #CoffeeMarketing #SpecialtyCoffee 📸: La Marzocco https://lnkd.in/eRmpi5zK

Have you ever experienced the frustration of having your food delivery mishandled by the courier? 📦 Smurfit Kappa's Saxon Packaging has supplied packaging for Michelin-star Gymkhana restaurant in Mayfair London. Smurfit Kappa noted their corrugated packaging needed reinforcement due to courier mishandling. Gymkhana sought more protective e-commerce packaging for their fragile glass jars. They required two packaging solutions: a four-pack and an eight-pack. How did Smurfit Kappa achieve such outstanding results? -      The team added flair, flavor, and functionality to develop protective and practical packaging with internal fittings to secure four-pack and eight-pack boxes. -      They emphasized the 'premium look' essential to Gymkhana's brand, conveying luxury and quality. Using the same fitting for both packs simplified operations and cut costs. The new sustainable solution has… -      Strengthened Gymkhana’s sustainable brand image -      Positive engagement on social media -      Reduced the risk of product damage during delivery to consumers Excellent effort! Stay updated on industry innovations and trends by following our page: https://lnkd.in/eYfxCNrg #sustainability #packagingnews

I recently completed a project titled "Labeled With Love," where I explored the impact of adventurous labeling in the wine industry. Through research and design, I demonstrated how bold and unique labels can capture consumer attention and convey a brand's story effectively. In today's competitive market, a distinctive label isn't just about aesthetics; it's a strategic tool that influences purchasing decisions and fosters brand loyalty. If you're in the wine industry and looking to elevate your brand through innovative label design, I'd love to connect and discuss how we can make your products stand out on the shelf. Check out the full project below. #WineLabelDesign #Branding #PackagingDesign #costumeracquisition #GraphicDesign #WineIndustry #ConsumerEngagement #VisualStorytelling #DesignInnovation #BrandLoyalty #MarketDifferentiation

Let’s talk about Aldi 👀 I hd a great time sitting down with Emma Bartholomew and the team from Paradise to tell our story from the very beginning to our latest updates on “the scandal” Have a watch on your lunch break and let me know what you think 😎 Full video & audio podcast can be found here: https://lnkd.in/e8qgNKHs #pleese #fmcg #startup #newbusiness #podcast

A study shows wine brand recognition and customer loyalty is improved with these label tweaks: 🛡️ Logo Placement 🎨 Color Schemes 🍇 Grape Variety 🏷️ Brand Name Download the "Branding Consistency Across Product Portfolios in the Wine Industry" paper from the International Journal of Wine Business Research, by Tayla Jeffery and team, with support from the Wolf Blass Foundation. https://lnkd.in/gPHRV6Tj #WineBusiness #Branding #MarketingResearch