INNOCEAN’s Post

Today, we multitask! Gathering as a Daughter Creative account services, strategy, and planning team to learn from the 4A's #stratfest (as we work!). The day’s topic? Lingua Franca: aligning language and expectations between clients and agencies. #blueskycity #blueskythinking

The Cannes Lions International Festival of Creativity is quickly approaching and we’re excited to return! What do you think will be the top trend at this year’s festival? 🦁 Here’s what we’re watching: 🤖 GenAI Readiness 💰 The business value of personalization ✍ The rising influence of the creator economy 💪 The power of connected communities to drive change ⚙️ The CMO as the catalyst in a cross-functional landscape Discover how each trend is shaping marketing and beyond. 👇 https://deloi.tt/3RpMplY

Working Hard and Celebrating with Colleagues is always On Brand

I recently stumbled upon Heineken’s Boring Phone campaign — a clever take on how indispensable our phones have become in daily life. How often do we find ourselves at concerts or events, experiencing it through the small screens in our hands rather than being in the moment? 🌅 📲 As our entertainment and social habits evolve, Heineken offers a refreshing perspective on how technology impacts our ability to stay present. Their Boring Phone—a minimalist phone designed to do... well, not much— takes us back to basics. No notifications, no distractions—just pure, undivided attention for those around us. Our relationship with screens has become a double-edged sword. While they connect us, entertain us, and build communities, they also pull us away from the real-life moments right in front of us. Heineken’s campaign is a reminder of how valuable in-person interactions are—and how sometimes, the best connection doesn’t require Wi-Fi. As we move forward, finding a balance between digital and physical worlds will be essential. It’s exciting to see brands like The HEINEKEN Company encourage us to unplug, be present, and remember the simplicity of face-to-face connections. What are your thoughts on digital detoxing in today’s world?

We Tell Stories That Matter. For years, IMI has been crafting creative content that inspires, connects, and leaves a lasting impact. From concept to production, we partner with you to bring your vision to life. See more of what we do at https://lnkd.in/gbuEnsWn #IMI #StorytellingWithPurpose

🚀 **Moyosa Media Academy: Taskmaster Edition** 🚀 At Moyosa Media, we believe in the power of continuous learning, creativity, and teamwork. That's why every month, we dedicate an afternoon to our *Moyosa Media Academy*, where we dive into a workshop, explore new topics, or share updates on ongoing projects. Today, we took it up a notch with our *first-ever Taskmaster Edition*! 💡 In teams of three, we competed in a series of fun, creative challenges, guided by two brilliant Taskmasters. From problem-solving tasks to thinking on our feet, the day was filled with laughter, learning, and some healthy competition. Why is this important? Because, in our line of work, thinking outside the box is not just encouraged — it's essential. Our projects demand creativity, adaptability, and a strong sense of collaboration. Team-building exercises like these are key to fostering trust, enhancing communication, and pushing each of us to innovate in ways we might not have thought of alone. It’s not just about the tasks at hand; it’s about sharpening our collective mindset and becoming better problem-solvers together. Each challenge was a reminder that when we think outside the box and work as a team, there's no limit to what we can achieve. Here’s to more opportunities for growth, connection, and fun at Moyosa! 🧠💪 #TeamBuilding #CreativeThinking #MoyosaAcademy #Innovation #Collaboration

Just touched down back in reality (with a serious case of jetlag), but my mind is still buzzing from my first time at Cannes Lions International Festival of Creativity! Surrounded by everyday creatives, I saw works that pushed boundaries and redefining what's possible. The storytelling, innovation, and the sheer power of ideas to change the world – it was truly intoxicating. While I’m still fresh off a week immersed in creativity's global epicenter, I’d love to share my key takeaways: Know your 🔠 : ▶️ Audacity: The truly groundbreaking work wasn't afraid to be ambitious, tackling significant challenges with innovative solutions. ▶️ Bravery: More than just being daring, it was about using that boldness to achieve results. The winning campaigns made smart choices that directly served their objectives. ▶️ Causality: Going beyond "might have worked" to demonstrably drive REAL, measurable results. ▶️ Direction: Not followers; but pioneers. These are works that pushed the industry forward, setting new standards for creativity and effectiveness. Feeling insanely grateful for this experience, and a reminder that the future of advertising & marketing is bold, brave, and bursting with possibility. Here's to pushing boundaries, using our ideas for good, and building that next generation of creative changemakers. I’m already itching to put these learnings into action! 😚

One effective strategy to encourage your site teams to engage socially is by focusing on generating authentic, organic results. This approach can lead to significant returns on investment (ROI). Congratulations & #PRAXMProud 🖤💚

The countdown has begun! Join us THIS Wednesday as we get ready for the best week of the year in both advertising and the french riviera! We're talking about everything you need to know about packing, planning, and conquering your week at Cannes! Register to join us for this informational session through the link in the comments! #cannes #events #advertising #marketing #canneslions

Hey there, hope everyone’s doing well! At Artiselite, we know that the best ideas don’t just happen—they’re sparked by collaboration. That’s why every month, we come together for our “Monthly Strategy Meet” (yeah, the name could use some flair, but it does the job). These sessions are where we take a step back from the day-to-day grind and really dig into what’s working, what’s not, and where we want to go next. Our discussions cover everything from marketing strategies and commercial efforts to tech infrastructure and new proof of concepts. It’s a chance for everyone—whether you’re leading a project or just joining the team—to voice their ideas and perspectives. We know that the best solutions often come from the most unexpected places, so we make sure every opinion is heard. These meetings aren’t just about reviewing tasks; they’re about shaping the future. We celebrate our successes, but we’re also unafraid to tackle the tough questions: Are we really making things easier? Are we listening and learning from each other? It’s this blend of reflection and action that keeps us moving forward. By the end of each session, we leave the room not just with a plan, but with a renewed sense of purpose and a collective drive to make the next month even better. So here’s to our “Monthly Strategy Meet” (we might need to work on that name ASAP!)—where every idea matters, every voice counts, and together, we build something great. Looking forward to the next one! #strategy #teambuidling #discussion #digitaltransformation