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The time to #ThinkOutside is now: OOH achieves a record-breaking quarter and first-half growth! 🚀   According to OAAA #OOH, advertising revenue surged by 3.4% in Q2 2024 compared to the previous year, reaching an all-time high of $2.78 billion. This milestone also pushed first-half growth to 4.8%.   Continue reading to uncover the top-performing formats, leading categories, and why OOH is making a significant impact on #political campaigns. https://lnkd.in/eDdvNst2

💸 Out of home (OOH) adspend is on the rise and showing no signs of slowing down, according to the Advertising Association and WARC's latest Expenditure Report. 🌟 OOH started 2024 strong with a 16% year-on-year quarterly increase in adspend in Q1, posting its 12th consecutive quarter of growth. Digital OOH (DOOH) grabbed attention with an impressive 23% year-on-year quarterly growth. 📺 Looking ahead, OOH adspend is projected to reach £1.457 billion in 2024, a 12.5% increase from 2023. Of this projected amount, £977.5 million, or 67%, is expected to come from DOOH. 🚀 Thanks to a fantastic start in 2024, the OOH adspend forecast for 2024 has been bumped up by 5.3 percentage points – the largest positive revision across all media channels! OOH’s robust performance is here to stay, and it's really exciting to be along for the ride! Route Research Ltd. #ooh

Top Out-of-Home (OOH) advertising companies, including Clear Channel Outdoor, JCDecaux, Lamar Advertising Company, OUTFRONT Media, and Ströer SE & Co. KGaA, reported solid Q2 2024 growth, with Digital OOH contributing a growing share of their income, according to Solomon Partners' OOH Performance Update. Despite this, companies remain cautious about the latter half of 2024 due to broader economic uncertainties. The shift towards digital formats is expected to continue, with digital revenue potentially reaching 50% of the sector by 2026. Read the summary: https://lnkd.in/dzE5WHUp Download the Solomon Partners report: https://lnkd.in/dumimfuv #OutofHome #OOH #DOOH #ProgrammaticAdvertising #OOHReport #IndustryTrends #AdTech 

The global🌎 Out-of-Home (OOH) Advertising market is booming! Valued at USD 37,571.8 million in 2021, it's expected to grow at a CAGR of 5.57%, reaching an impressive USD 52,013.1 million by 2027. 🚀 Stay ahead in the advertising game with the power of OOH! 📈✨ #OOHAdvertising #MarketingTrends #AdTech #OutdoorAdvertising #BigScreen #Growth #MarketingInsights

Many are wary of utilizing Digital Out-of-Home (DOOH) due to uncertainties about its effective use. The key issue lies in beginning with the medium rather than formulating a strategy first. This approach is flawed when tackling an Out-of-Home (OOH) campaign. The infographic highlights distinct use cases for Digital OOH. I am happy to discuss possible scenarios for your next OOH campaign.#DOOH, #OOH, #Livingmedia

OOH is capturing consumers’ attention now, as a result of people wanting to leave their homes and experience the world around them after Covid. OOH is seen as a less intrusive medium than other channels and consumers are receptive to this type of advertising. #theARF members can now view the presentation from the ARF Creative Council's recent event. #OOH #DOOH #advertising #advertisingresearch #consumerattitudes #mobile

OOH is capturing consumers’ attention now, as a result of people wanting to leave their homes and experience the world around them after Covid. OOH is seen as a less intrusive medium than other channels and consumers are receptive to this type of advertising. #theARF members can now view the presentation from the ARF Creative Council's recent event. #OOH #DOOH #advertising #advertisingresearch #consumerattitudes #mobile

BackLite Media's James Bicknell explores key areas that are driving changes across the OOH advertising landscape. #OOH #2025 #advertising #media

Our QSR partners are masters at utilizing out of home advertising to deliver the right message at the right time. Not only does it lead to more customers; it delivers incremental sales and same-day results. Check out our latest case study below. Need more visitors? New customers? Increased sales? Higher engagement?... Need to measure the impact of your advertising investment? Let us know how we can help.

Spending: Global OOH ad spend reached $9.22 billion in the U.S. in 2022, following a decline in other media channels  Source: Insider Intelligence #kinetic #ooh #advertising #billboard #marketing #ads #OutOfHome #outofhomeadvertising #reel #reels