Innovation Norway Americas reposted this
Safeback is unveiling our our newest partner this week at Beaver Creek Resort Company! In addition to the 3 avalanche backpacks already available in the US market, we will be featuring two backpacks from our newest partner, Helly Hansen. HH is launching their avalanche backpacks with SBX in the 2025/26 winter season. This event will be hosted by Innovation Norway and the Royal Norwegian Consulate General in San Francisco. The showcase's goal is to display equipment from Norwegian Winter Sports brands that do business in the US to outdoor retailers, stakeholders, and media there. In addition to industry attendees, the event will be open to the public, allowing those attending the FIS World Cup event to get to know these Norwegian brands better. Friday, Dec. 6, 1 pm-4 pm: Gorsuch Beaver Creek Saturday, Dec. 7, 1 pm-4pm: Beaver Creek Chophouse See you in Beaver Creek this weekend! See the press release here: https://lnkd.in/dZwsrD_V Erik Meusburger, Darren Lum, Eric Henderson, Meteorite PR, Brady Barry, Ingrid Hammer
Can't wait to share these fantastic products with the public in Beaver Creek this weekend - going to be fun to be in a room full of Norwegians in Colorado!
See you @ Beaver Creek! 😍
Founder & CEO Meteorite PR,LLC
1moI am excited to attend this event and contribute to promoting the latest innovation in snow safety since the airbag. See you on Friday in Vail!