Inox Leisure Limited’s Post

Festivals typically draw larger audiences to our cinemas, with over 70 million visitors anticipated. By neglecting advertising at PVR INOX during the festive season, you could miss out on vital opportunities to enhance your brand visibility. Major blockbusters like Bhool Bhulaiyaa 3, Singham Again, Kanguva, Gladiator 2, and Baby John will be captivating audiences, and your brand deserves to be part of the conversation! While competitors ramp up their campaigns and attract attention, a lack of presence can leave your brand overshadowed and less relevant. Festivals are a golden opportunity for engagement; without advertising, you risk significant losses in visibility and impact during one of the most consumer-driven periods of the year. Can you afford to miss this chance? Don’t let your brand fade into the background! Partner with PVR INOX by calling @7519736709 and seize the spotlight this festive season. #FestiveSeason #PVRINOX #FestivalSeason #BrandVisibility #CinemaAdvertising #AudienceEngagement #BollywoodBlockbusters #MaximizeReach #MarketingOpportunities #FestivalFever

The Indian entertainment industry's resurgence in 2023, marked by a revenue of Rs 12,000 crore, witnessed thriving cinema advertising, propelled by blockbuster hits like Animal and Pathaan. PVR INOX reported a 17% YoY increase in advertising revenue, approaching pre-pandemic levels. The industry's recovery from the OTT boom is evident, with increased ad rates reflecting blockbuster success. There has been an 18-20% surge in cinema advertising budgets, anticipating robust opportunities in 2024. Despite cautious brand investments, 2024 reveals a shift towards experiential marketing, transforming cinemas into venues for brand activities and offering innovative ad formats to captivate audiences and connect with target markets. #EntertainmentIndustry #CinemaAdvertising #BlockbusterSuccess #ExperientialMarketing2024 #linkedinpost #yogeshrv #opportunity #connectionsthatmatter #people #networkingjourney

More festivals are awaiting, get your festive ad tracking and analysis done today only with TAM Media. Don't miss this golden opportunity to outshine your brand using TAM Media's exclusive data insights. #tam #tamfestivals #tammedia #festive #rakhi #festiveads #festiveanalysis

🎭✨ How Theatres, Party Services & Themed Events Benefit from Branded Merchandise ✨🎟 Branded products aren’t just keepsakes—they boost audience engagement and extend your brand’s reach. Here’s how different venues can make the most of them: 🔹 Audience Giveaways: Hand out branded tote bags or keychains during intermissions or at the entrance, giving attendees a memorable takeaway. 🔹 Merchandise Sales: Set up stands with branded mugs, plush toys, or beanies—letting fans take home a piece of the show or party. 🔹 Cast & Crew Gifts: Show appreciation with personalised gifts like branded apparel or commemorative items for performers and staff. 🔹 Promotions & Ticket Sales: Use branded items in competitions, giveaways, or as incentives for early bird ticket buyers to boost engagement and sales. 🔹Encourage Social media Sharing (think branded items popping up in audience selfies!). Provide a tangible reminder of the event, linking fond memories to your brand - promoting your brand long after the curtain falls! 🌟 #Branding #Custom #Audience #Theatre #PartyServices #Uniform #Merch #Casting #Event #Entertainment #Brand #Marketing

We Crashed Brazil’s Musical Event Of The Century And Elevated An Unknown Brand To Headliner Status When we were asked to bring back Alok's signature audio brand, WAAW, we knew it had to be BIG — like Copacabana Beach big! We're talking millions of people, a legendary venue that's hosted icons like the Rolling Stones and Madonna... the perfect stage for a cultural moment. But here's the thing: official sponsorship was taken. So, we had to find a creative way to hack into a party where only the DJ was invited — not his brand. We kicked off by securing prime visibility through the official live broadcast on Brazil's leading TV network, ensuring WAAW was front and center for millions. With a very limited media budget, we didn't just advertise — we orchestrated a nationwide sensation. During the broadcast, the hosts wore the same headphones Alok was rocking on stage, and we gave viewers a chance to snag their own with a 30% discount, creating an instant connection between the product and the live performance. We unleashed an influencer blitzkrieg across social media, mobilized a country-wide paid and organic campaign, and invaded every medium possible—from digital displays and TV to experiential activations and out-of-home placements. Just when dealers thought the brand was done, we threw a surprise pocket show by Alok himself at Brazil's largest commerce event a week later—reassuring dealers who had lost faith and reminding them why WAAW was a brand worth betting on. The rest is history. Thanks to WAAW by Alok and Tiago Campos da Veiga for being true partners in crime. And thanks to everyone (the list is too long to tag) who helped this become a reality. You know who you are. #MarketingSuccess #BrandRevival #MusicMarketing #EventMarketing #InfluencerMarketing #PartnersInCrime #WAAW #Alok #Advertising #Branding #MarketingStrategy

Expand Your Reach with Billboard Beverages! When brands advertise on our cans, they’re not just getting shelf space—they’re tapping into new audiences in retail locations AND exclusive events they might not have otherwise reached. 🍻 Imagine your brand traveling directly from store shelves into consumers' hands at festivals, concerts, and parties. That’s the power of Billboard Beverages—getting your message to customers who may never have encountered your brand before. With every sip, you connect with potential new fans in places you didn’t expect! 🌎 #BillboardBevs #ExpandYourReach #RetailMarketing #EventExposure #InnovativeAdvertising #BrandInHand

🚨 Premier Inn forced to adjust another room ad after receiving complaints to ASA - Sky News 🚨 Premier Inn has been compelled to make changes to one of its television adverts after the Advertising Standards Authority (ASA) received complaints about its portrayal of the size of its rooms. The ASA received a total of seven complaints about the ad on TV screens and VOD platforms. The ad was said to have connoted that all Premier Inn hotels offer rooms with the shown spaciousness, which was not the case. ASA upheld the complaints, emphasizing that the ad was misleading as it implied that all Premier Inn rooms are as spacious as those shown. Premier Inn defended the ad by asserting that it did not intend to mislead and that the ad only sought to portray the spaciousness and comfort of their rooms. In response to the ruling, Premier Inn has agreed to amend the ad. This is the second time in seven months that Premier Inn has been compelled to alter a room ad following complaints to the ASA. Being honest and transparent in our advertisements is crucial. We want our customers to be confident that what they see in our ads is an accurate representation of our offerings. We are dedicated to ensuring that our marketing materials reflect the reality of what our guests can expect to experience when staying with us. #PremierInn #AdvertisingStandards #TruthInAdvertising https://ift.tt/Nncky94

𝐊𝐅𝐂 𝐒𝐩𝐚𝐢𝐧’𝐬 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 ✅ KFC Spain’s campaign, awarded Bronze at the JCDecaux OOH Creativity Awards, used x-ray images to prove the authenticity of their fried chicken. ✅ This approach combined scientific evidence with eye-catching OOH ads to showcase the brand’s quality. 📜 To read the full article the link in the first comment. #KFCSpain #CreativeAds #ScientificPakistan

Are you provided with a proper solution for the upcoming spring events and festivals? 🌞 🌿 Check out the advertising pavilion which attracts the eye from afar and creates a unique promotion of your products. Encourage the public to visit your display! 💫 🔵Open on three sides shape, will attract attention and set your brand apart from other exhibitors and the environment. 🔵The constant pressure construction maintains the correct structure throughout the event. 🔵 Replaceable prints allows you to adjust it to your event or promotion. adTent V - perfect tool for an original highlight of your brand 🌟 Click in the link below to find out more⬇️

Is India's cinema advertising industry on the Verge of a revival? 🎬 - In the first half of 2024, Indian cinemas faced challenges such as competing events like the IPL and World Cup, impacting initial ad revenues. 🏏⚽️ - However, the industry has bounced back with a slow but steady increase in advertising income, boosted by hit movies and the upcoming festive season.🎥📈 - In my opinion, this recovery shows how adaptable the industry is and how effective cinema remains as a strong platform for advertising. 💡✨ - Industry leaders are feeling positive, pointing to recent blockbuster hits like "Kalki 2898 AD" and the exciting lineup of upcoming movies.🌟🎞️ - Since mid-June, there has been a clear increase in advertising activity, as advertisers are now more confident and committing to longer-term advertising slots than before. 📅💼 - Looking ahead, the festive season is expected to amplify ad revenues by an estimated 10-15% in the latter half of 2024, signaling robust growth potential. 🎉💰 - The South Indian film industry is experiencing a significant revival, thanks to a robust lineup of new releases and increased local advertising efforts.🌍🎬 - Changing audience habits are leading to more people going to theaters, which means that advertising strategies are becoming more varied and not just focused on big blockbuster movies. 📊👥 🌱💼 These insights underscore the revival of cinema advertising in India, reflecting both industry dynamics and a positive outlook for future growth. #Cinema #FilmIndustry #AudienceTrends #LocalAdvertising #MovieMagic #CinemaRevival #Strategy #Advertisingandmarketing Credit article: https://lnkd.in/dyYvSC8k