Insense | TikTok & Meta Partner’s Post

One influencer, ten brands, ten different approaches. That's a lesson we recently unpacked in our webinar about gifting with Alex Ashton. It's not just about transactions; it's about building genuine relationships that resonate. Here are some key takeaways that might shift your perspective: 1️⃣ Influencers charge different rates for different brands, and that's okay. It aligns with their fit and business strategy. 2️⃣ Before diving into paid collaborations, explore what you can achieve with gifting. It’s a fantastic way to gather real, valuable data without an upfront cost. 3️⃣ The most effective influencer programs don’t just focus on numbers. They prioritize authentic connections, creating content that feels genuine and engaging. For more insights on gifting, join my webinar next Friday with Sarah Grosz: https://lnkd.in/et3M8c88 #InfluencerMarketing #BrandStrategy #ArchiveInsights #RelationshipBuilding

My least favorite part about influencer marketing? How quickly deals become transactional. Too often brands and influencers jump right into negotiating rates before even considering if they're a good match together. Every winning partnership is rooted in authenticity and that starts with product seeding. That's why every deal on MarketPryce starts the same way - free product in exchange for feedback. Loved talking to Maggie Stewart from JUARA Skincare about this: “I haven’t seen another influencer program similar to this at all. I like the way it’s the dating app-style. And anyone we’ve matched with, they’re interested. We have a nearly 100 percent match rate.” What's your least favorite part about influencer marketing? #nil #influencermarketing #productseeding #athletemarketing

In the age of filter fun and highlight reels, how do you ensure that your marketing message isn’t seen as just another platitude on social media? The quest for authenticity can often feel like finding a needle in a haystack—everywhere you look, you seem to be navigating a smoke and mirrors with little more than a blindfold. Does your brand even have a seat at the influencer table? Fear not with Simplee, where we believe that every brand can enjoy the fruits of engaging and pertinent influencer partnerships. We don’t just pluck random names from a hat; we craft bespoke collaborations that honor and elevate your brand values while ensuring an authentic grip on consumer trust. Our tried-and-tested platform streamlines this art, swiftly connecting you with influencers who genuinely resonate with your niche, accelerating your brand narrative with creative gusto—not just a sea of hashtags and empty reaches. Transform your online presence into something memorable that potential customers can recognize as authentic. As Benjamin Franklin once said, “Well done is better than well said.” Your story deserves to be told—craft your own influencer saga with Simplee and watch as your engagement stories turn into something that would impress even the most stoic of marketing magicians. Reach out now and uncover the myriad treasures that our influencer-centric approach has in store for your brand! #AuthenticInfluence #InfluencerPartnerships #BrandNarrative #CreativeGusto #InfluencerSaga #EngagementStories #MarketingMagicians #InfluencerCentricApproach #influencermarketing #talentmanagement #influencercampaign #campaignactivation

#GenZ is 1.7 times more likely to shop based on trending styles than stick to brand loyalty, heavily influenced by social media. This makes influencer partnerships crucial for brands to stay relevant. Chandan Mukherji | Vidushi Goyal #pitch #GenZShopping #InfluencerMarketing #TrendingStyles #BrandRelevance

In influencer marketing, it’s easy to get caught up in vanity metrics—likes, shares, and flashy endorsements. But without a solid narrative, even the biggest campaigns can fall flat, burning money without delivering real traction. A narrative-driven approach is different. It’s about aligning your brand’s story with the influencer’s authentic voice, creating a campaign that resonates deeply with the audience. When the narrative is strong, the engagement isn’t just surface-level; it drives meaningful action and long-term loyalty. Don’t just throw money at influencers—invest in a narrative that connects, inspires, and converts. #InfluencerMarketing #BrandNarrative #MarketingStrategy

You can listen to Tom Sweeney from Brainlabs give his full masterclass on influencer marketing, by searching for The Six Sells Podcast wherever you get your pods.

🧠 Influencer Needs to be Your Lead Channel 🧠 It's time to rethink influencer marketing. No longer just a PR play, it's now a driving force in the marketing mix. Here’s why: 🚀 Beyond Branding: Influencer marketing is reshaping industries. Look at The Ordinary, TALA, PRIME – they're not just known; they disrupting the normal market playbook, thanks to influencers and social. 📈 Market Share Shift: Established brands, take note. Newcomers are not just entering the market; they're dominating it with influencer-led strategies. It's a wake-up call to evolve or be left behind. #️⃣ #TikTokMadeMeBuyIt: This isn't just a hashtag; it's proof. Billions of views, millions of purchases. Influencers are now a direct line to consumer wallets. When I spoke to Mike Nicholson on the Six Sells podcast, my message was clear: Influencer marketing isn't a side act; it's the main event. It's time to lead with it, not just add it on. #InfluencerMarketing #MarketLeaders #TikTokTrends #BusinessGrowth

Dive into the future of alcohol marketing with influencer partnerships! 🍹📲 Discover how brands are innovating their digital strategies in the alcohol industry through strategic influencer collaborations. From Havana Club's dynamic partnership with Ms Banks to Grey Goose's creative storytelling on Instagram Reels, explore insights reshaping brand presence in today’s digital landscape. Influencer marketing isn't just about reach; it's about authenticity and engagement. Brands are navigating regulations by focusing on lifestyle and craft, not just consumption, ensuring compliance while connecting deeply with audiences. Ready to elevate your brand’s social presence? Click the link in the comments to learn more! #AlcoholMarketing #InfluencerMarketing #DigitalStrategy #GreyGoose #InstagramMarketing #Influencer #BrandAwareness #SocialMediaStrategy #DigitalInnovation #ContentMarketing

Influencer marketing is one tool that can help you simplify Influencer outreach. Whether you're a B2B brand looking to reach a younger demographic or a B2C brand looking to expand into new markets, influencer collaborations can help you achieve your goals. Howwww ? 1. Reach new and diverse audiences 2. Increase brand awareness 3. Drive engagement and conversions So, the next time you're planning a Influencer campaign, think about how you do it better It's not just about the number of followers an influencer has, it's about the quality of their audience and how your brand can Increase ROAS. That's it. I am going to have my Coffee now ! #InfluencerMarketing #DigitalMarketing #MarketingStrategy #BrandAwareness#ContentCreation #SocialMediaMarketing #B2BMarketing #B2CMarketing #ROAS #InfluencerCampaign #BrandGrowth #Collaborations

What if you could grow your brand with influencers WITHOUT paying them upfront? 🤔 Imagine if influencers loved your product so much, that they promoted it for FREE. The modern consumer brand needs to take advantage of low-cost, high-impact strategies like gifting and seeding to build influencer relationships. Here’s how both methods work and how they can benefit your brand: 🎁 Gifting Best for: Startups with visually appealing products that are share-worthy. Benefits: → Low-cost awareness building → Natural integration into influencer content 🌱 Seeding Best for: Brands focusing on relationship-building and long-term partnerships. Benefits: → Identify top-performing influencers → Encourage authentic content creation Now, managing a large-scale seeding or gifting program can be challenging. Ensure you have solid systems in place. For that, try SARAL’s 7-day free trial to see the simplest and fastest way you can get a seeding program up and running 🚀 Don’t take my word for it, here’s what our customers say 👇 ____ #influencermarketing #ecommerce #dtcbrands #dtc #seeding