Our creative team have been looking at clever Christmas campaigns and what makes them so successful? In short, it comes down to their minimalistic simplicity and wit. When the visuals are kept simple, the viewer processes the festive message quickly while immediately recognising the brand. In many instances, the product is not portrayed overtly. Sections of the product are displayed, it is not the main focal point or it is suggested through colour, shape and composition, allowing the consumer to conjure up the product subconsciously. This can result in the ads appearing more premium while embracing Christmas cheer and simultaneously alluding to their product. The copy is minimal, with every word serving a purpose. In some instances, just the logo with a simple festive message suffices. The visuals deliver so impactfully that no explanation is needed. The Mercedes Benz ad combines sleek imagery with clever lighting and uses the logo alone to engage the aspiring premium consumer. In other instances, the copy capitalises on the brand's slogans and taglines to portray the message. "Absolut Joy", Absolut Vodka and "Come Together this Christmas" by British Airlines. This clever inclusion also evokes a sense of warmth through the copy. You'll notice the photography and rendering is sleek. The balance and harmony of the compositions are pleasing. The backgrounds are unobtrusive. All lending to a sense of calmness and simplicity. The emotions sought out at Christmas. Simple, elegant visuals really can make a massive impact. The clever creativity in these ads manages to conjure the Christmas spirit while highlighting the brands. In doing so, the product is promoted and potential consumers are subtly nudged with some Christmas cheer. Here's to another season of memorable campaigns this year! #christmascampaigns #keepitsimple #creativeactionagency
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