ISBM - Institute for the Study of Business Markets’ Post

Did you know that in 1983 ISBM launched its first course offering at Penn State titled, “Value and Pricing Strategy” by Dr. Irv Gross? And, in that same year, ISBM is recognized by Penn State’s VP of Research as an “Area of Excellence”. And here we are in 2024 still teaching these same, timeless principles!

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Timothy R Wilson

Helping B2B companies improve Commercial capabilities for Strategic Planning, Marketing, Product and Sales functions.

6mo

Rand Mendez - Irv is proud to see the tradition continue

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