To achieve new growth, multinationals must expand into more markets, but they are finding that the existing local companies in those markets are more nimble and savvy than ever. Addressing this challenge requires moving from a global to a regional, fractal innovation approach with adaptive, modular design capabilities that facilitate local customisation. Fractal innovation enables companies to be more responsive to customer needs while still leveraging their global scale. #strategy #innovation #RD #adaptivecapabilities (link to the article in comment)
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