InTandem Digital Consulting’s Post

A pretty website by itself won't make you money. That's why our Winning Website Formula includes SEO considerations - How are people FINDING you? Unless you're paying out the nose for Google ads, or you have a huge brand presence, we need to get more traffic through organic search, and make sure the copy and 'trust factors' are persuasive. Tune in for more information, but here are the 20 points we'll focus on in this Winning Website Audit w/ HVAC website tips. 20 Pt Winning Website Formula Audit - Air Nerds - [ ] 1. Big CTA (call to action) right away - [ ] 2. Friendly customer focused headlines - [ ] 3. Smiling customers! - [ ] 4. Visual reviews / videos - [ ] 5. No stretching or distorted images - [ ] 6. Mobile friendly - [ ] 7. Not getting distracted by too many offers - [ ] 8. Clarity on what exactly you offer right away - [ ] 9. Why is this company different, bullet points or featured ‘differentiating features’ - [ ] 10. Trust Factors feel clean or branded - [ ] 11. Interior pages have clear CTA at end of page + on header - [ ] 12. Socially connected / Active on social platforms - [ ] 13. 30+ Google Reviews - 4.5 Stars or greater - [ ] 14. Fully fleshed out GBP (Answer q’s, reviews, fully filled out) - [ ] 15. Upward graph on traffic + keywords - [ ] 16. Filter by best links - is there 5 or more ‘best links’? - [ ] 17. Content going out on a regular basis - [ ] 18. Location landing pages for services - [ ] 19. 500+ words for each of the key service pages - [ ] 20. Interlinking to those pages, through the site.

Everything You Need to Know About Hook ⬇️ At Hook, we believe in redefining marketing with a personalised approach to every business we work with. Whether you're looking for video, photo, aerials, websites, SEO, PPC, branding, or design, we’ve got you covered. Why Hook? ✅ One Agency, Every Solution – From strategy to execution, we handle it all. Based in Oxford, but serving businesses nationwide, we deliver bespoke solutions tailored to your unique needs. 🏆 Proven Track Record – Since 2022, we've built a roster of over 30 happy clients who trust us with their marketing. Don’t believe us? Check out our glowing reviews. 👥 Proactive Team – No more waiting around. We promise 48-hour turnarounds for content and website amends. You’ll work directly with our expert team - no middlemen, no delays. ⭕ One-stop-shop – Why juggle multiple agencies when you can work with just one? Our multi-discipline team is ready to handle everything, ensuring seamless coordination and results-driven outcomes. Stop chasing your agency - work with a team that’s always on your side. Let's unlock your business potential, contact us here: https://buff.ly/3zbFKWV #SocialMediaTips #ContentTips #Marketing #HookDigital #SocialMediaHooks #DigitalMarketing #HookOfTheWeek

Are your landing pages leaving potential customers high and dry? Learn how to captivate their attention from the get-go with these essential tips! A landing page is a standalone web page, created specifically for the purpose of driving conversions. Some essential elements of a captivating landing page include an engaging headline, compelling copy, attention-grabbing visuals and persuasive call-to-action buttons. Capturing a user’s attention within the first few seconds is critical! Some tips that can help you create a successful landing page are: ✅ Using bright colors or displaying an attractive image to draw attention to important information on the landing page. ✅ Visuals such as images and videos to quickly communicate information about a product/service by showing it in action or highlighting key features in a visual way. ✅ Including social proof because it helps build trust with potential customers by demonstrating that others have found value in your product or service. ✅ Keeping it simple yet informative, making sure all elements are optimized for mobile use, including clear call-to-actions throughout the page and ensuring all forms are easy-to-use and secure. Don't settle for lackluster results! Discover how one simple element can make all the difference in creating a captivating, high-converting landing page. What other tips and tricks d you use? Share some below! #marketing #socialmedia #digitalmarketing #SEO #landingpage #tips #websitetips

Video on webpages, should I include the transcript? What are the best practices for posting videos on websites? Here’s a bit of background on our situation: We’ve begun creating an open educational video series for our product, and we’ve set up a unique page for each video, embedding them from Vimeo. (We chose Vimeo because the embed is cleaner and has a more polished presentation.) Currently, we have around 240 videos of varying lengths. Right now, we’re only including a paragraph of content—a brief description of each video—but I’m wondering if it would be better to include the full transcript or, at the very least, a more detailed article summary. What is everyone else doing? Our primary concern is SEO, as we’ve been struggling to rank our website within our niche.(that is another post ;]) We also want to ensure that our videos are indexed and recognized as video content on the page, if possible. It may seem like we’re aiming for a “unicorn” page, but what best practices are you following? Thanks!! #seo #digitalmarketing #marketing #socialmediamarketing #socialmedia #webdesign #branding #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #ecommerce #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #smm #emailmarketing

🌟Making a website might seem simple, but let me tell you, it's a big adventure! 💻✨ Ever thought about what goes into making a website really work well? Join me and our website expert, Maarten Bronswijk as we check it out. From setting goals to picking the perfect domain name, to designing pages and making sure Google likes it, building a website is a real dedicated effort. It takes time and commitment to make it just right, but the payoff is totally worth it! As a full-service marketing team, we get the challenges of building an online presence. Building a website isn't just about making it look nice—it's about creating an experience that connects with your audience and gets results.  From writing engaging content to making sure it works smoothly on any device, every part of making a website needs attention to detail. At Scherponline.nl BV we're experts at guiding businesses through this journey, from the first idea to the big launch and beyond. So, next time you visit a website that catches your eye, remember all the work that went into it. And if you're ready to start your own website adventure, make sure to plan well and think about everything! 🚀✨ #WebsiteCreation #DigitalMarketing #FullServiceAgency #OnlinePresence #WebDesign #SEO

Ever think about your 'About Us' page? You should, because it's one of the most important on any website 🌟 Our Content Lead Peter Jackson feels passionately about this, and has written about why the About Page is crucial for your online presence and provides actionable insights on crafting a page that connects the audience with your brand's ethos, values, and journey. Here's why this matters: 🤝 Build Trust: Discover how a well-crafted About Page can serve as a trust-building tool, fostering a deeper connection with your audience. 🚀 Showcase Your Journey: Learn to narrate your brand's story in a way that highlights your milestones, team, and what sets you apart. 🔍 Enhance SEO: Yes, your About Page can also boost your SEO efforts! We'll show you how optimizing this page can improve your site's visibility. 💡 Actionable Tips: From storytelling techniques to layout design, get practical tips on how to make your About Page engaging and effective. Read more with the link below! 📝 https://lnkd.in/eRgYRHdj #DigitalMarketing #WebDesign #SEO #Insights #DigitalAgency

Why Your Website is Your Most Important Marketing Tool (And How to Make it Great) ⁉ 🚨 Is your website letting you down? In the age of digital business, your website is your most valuable marketing asset. But many businesses still have outdated, cluttered sites that drive customers away. 📈 Your website is the first touchpoint for most potential new customers. It's your digital storefront - your chance to make a great first impression. But if your site is slow, hard to navigate or full of dead links, you'll lose visitors fast. 👥 An effective website fuels business growth. It establishes your credibility, provides key information, and moves customers towards a purchase. With a clear, modern design, compelling content and calls-to-action, your site can attract and engage prospects. 💥 Don't let your website be an afterthought. A strategic redesign and content overhaul can pay huge dividends. Focus on speed, mobile optimization, SEO and streamlined navigation to create a site that converts. Turn your website into a revenue-driving powerhouse today! 📧 DM me for make your top-notch website 💯 #webdeveloper #siamurmahin #businesswebsite #ecommercewebsite #agency_website

Crafting digital masterpieces, one pixel at a time! 💻✨ Elevate your online presence with our bespoke website development services. We'll bring your vision to life from sleek design to seamless functionality. Let's build something extraordinary together! #facebookmarketing #businessgrowth #ecommerce #branding #socialmedia #marketingagency #advertisingagency #digitallinep #design #creativeagency #content #contentmarketing #creativeagency #smallbusiness #entrepreneur #seo #emailmarketing

Running ads is great, but what if I told you consistent SEO could double your results? 🔥 If you're only focused on ads, you're leaving money on the table! 💸 With a powerful SEO strategy in place, your business stays visible even after the ads stop running. As experts in digital marketing, web design, graphic design, and content creation, we’re here to help you dominate your space—both short and long term. Ready to elevate your brand with the perfect mix of ads and SEO? Let’s make it happen! 💥 . . . #DigitalMarketingTips, #SEOForBusiness, #MarketingStrategy, #SmallBusinessGrowth, #BoostYourBrand, #ContentCreatorLife, #WebDesignInspo, #GraphicDesignExpert, #SEOvsAds, #BusinessVisibility, #SocialMediaGrowth