Zach Selch’s Post

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4x-40X International Sales Growth for manufacturers by growing TAM, increasing sales hours, and improving sales process competency Advisor/Mentor/Keynote Speaker/Trainer/Author/Fractional-Interim CRO

Listen up, Medica exhibitors. Want to really engage your distributors? Turn part of your booth into an "Innovation Lab" where they can provide input on new products or features. Here's how to set it up: 1. Designate a space: Could be part of your distributor lounge. 2. Showcase prototypes: Bring early-stage products or concepts. 3. Create feedback mechanisms: Use tablets for quick surveys or idea submission. 4. Host brainstorming sessions: Gather small groups to discuss specific challenges or opportunities. 5. Visualize the input: Use a large screen to display real-time feedback and ideas. Pro tip: Offer a prize for the "Most Innovative Idea" submitted by a distributor during the show. This approach doesn't just engage your distributors - it taps into their on-the-ground market knowledge to improve your products. That's a win-win. Kathryn Read Justin Michael ⚡️ The Exhibition Guy - Stephan Murtagh QBE 👔 #medica2024 #medica #internationaltradeadministratiion #messedusseldorf

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