Intricon Corporation’s Post

Exciting news about the partnership between Cellerant and Dental Innovations Alliance! Having been a client of Cellerant, I can confidently say that my journey with them has been exceptional. I believe both companies complement each other perfectly, and I look forward to seeing all the innovations that come from this collaboration. Wishing them both great success ahead! #DentalInnovation #Partnerships #Cellerant #DentalAlliance #BusinessGrowth #Innovation

Art of War & Med Device: Trojan Horse Sales Growth How to develop a single surgeon champion into growth across multiple premier networks! Sun Tzu said, "win without fighting" Translated for med device, don't fight and negotiate with the gatekeeps are your dream accounts...just skip 'em and win! Think of your top 3 dream accounts… Now ask your team what’s their “Trojan Horse” plan for growth at those accounts? A “Trojan Horse” plan is using the VA to win sales everywhere else…and at better prices! For example, if your company wants to grow sales at the Cleveland Clinic, there ‘should’ be a clearly laid out plan to supplement, or ideally, start the strategy through the Cleveland VA… Who are the influential providers at the [insert your dream account] Which of those providers see patients at VA? What matters to them 'at the VA'? (What do they use...and why?) Put all that together to create a proactive engagement strategy to convert that provider AT THE VA 1st! Then...once you've converted them at the VA, work with them to be your champion to convert, or grow your market share at your dream account! Now you have a Trojan Horse strategy blueprint for your dream accounts. If you need help along the way, or just want to skip the hard work and jump right to having a turnkey Trojan Horse growth plan...DM or let me know in the comments below. #medical #sales

What a great time at the New York eye bank disco event. Honestly this is what medical sales is all about. At the end of the day we hit quotas, make good money, and significantly improve surgeons cases and outcomes. But at the end of the day it really comes down to the patient. Without improving their outcomes, procedures, post op care, etc. how would we even have a job? If you keep all of those things in the front of your mind, I promise you will hit quota. Just focus on how can I serve my doctors and their patients. If you come into play in either or, Or both, I promise you will exceed quota, yearly, 2 cents from someone working 7+ years for some of the biggest companies Stryker Smith+Nephew KARL STORZ United States #medicalsales

Relationship based selling. Was the gold standard in medical sales. Times are changing. A relationship can get you in an office, dinner, texts, etc with a surgeon. There will be a time that a relationship can’t get you 🎶“in the room where it happens” 🎶. The operating room. What are you doing to prepare for those times? The VAC will be critical. Mark Copeland , the VAC whisperer can help. The VA is also very important. Chris Mancik is the man to help. There are resources. But you have to take action. We can help as well. #vacattack #VAforquota #levelupmedsales #medsales #orthosales

Curious about how your favorite sales methodology can be seamlessly integrated with ARPEDIO tools? Let’s connect and I’ll show you how it can transform your sales process!

Launching a New and Unique Allograft Fixation Device in the USA: Lessons learned 🚀 Breaking into the U.S. market with a new medical device is tough, especially coming out of Europe. Doing it as a young person? Even tougher. Here’s what I’ve learned on my journey together with surgebright | Shark Screw® Allograft: 👉 Earning Trust: Age doesn’t define expertise— Deep product knowledge, understanding regulatory nuances and preparation does. Expertise speaks louder than age. 💡 👉 Finding the Right Partners: Not every distributor is a match. We focus on partnerships that align with our vision "Fixing Bone with Bone" and and want to bring value to their customers and even more important to patients. It’s about building partnerships, not just contracts🤝 👉 Building Relationships: We needed to demonstrate that we weren’t just bringing another product but a solution that adds value - a problem solver. Trust is everything. Clear communication, follow-ups, and delivering on promises made us stand out. 🗣️ 👉 Turning “New” into a Strength: Being new with a new technology meant facing skepticism from established players. But we turned that into our strength in being agile and innovative—something our partners value. ✨ To all the amazing distributors out there: Let’s connect, grow, and deliver value together. What’s your biggest tip for thriving in this space? Share below! ⬇️

Hot on the heels of our last transaction, Verilo is proud to announce the completion of another significant deal in the health sector—a multi-site physiotherapy practice in the South East. This sale was anything but ordinary. Despite a robust business model, the practice was facing challenges, saddled with substantial debt and complications arising from the COVID-19 pandemic and a failed historic acquisition. The complexity of this situation didn't deter us; it showcased our expertise. The sale was executed through a pre-pack administration, demonstrating our commitment to finding solutions that preserve the value of businesses. This approach not only ensured continuity for staff and patients but also represented the best outcome for creditors. Moreover, it has opened the door to an exciting new leadership role for the former business owner. Throughout this process, Verilo was by the seller's side, guiding them through the intricacies of the sale, introducing key advisors to manage the legal and administrative aspects, and ultimately securing a buyer. This deal underscores Verilo's ability to navigate complex transactions and our dedication to supporting our clients through every challenge. #Businesssale #Physiotherapy #Physio #Healthsector #Aquisition

What med tech sales reps SAY & busy physicians HEAR are not always the same. A glimpse into the mindset of many surgeons (Andrew Lundquist and Jim McDannald, DPM). 4 1/2 years ago, during the height of COVID uncertainty, my former colleague from Smith & Nephew, Eric I Anderson, and I made a pivotal decision. We embarked on a contrarian journey. Our strategy was simple yet effective - we started sending concise, hyper-personalized videos to busy surgeons we knew we could genuinely assist. Without directly soliciting appointments, we focused on consistently adding value until they expressed interest in connecting. Today, the majority of medical technology sales representatives remain indifferent to the innovative approach we advocate at Virtual Sales RX. Over the past four years, only a handful of Sales VPs have acknowledged the impact of our methodology, which has led to a significant 75% engagement rate increase and tripled consultations with overburdened surgeons. I have noticed a pervasive resistance to change in how modern healthcare technology is sold. The industry seems stuck in outdated practices circa 1994, lacking the drive for innovation that could revolutionize the sales landscape. Indifference. Irreverence. Irrelevance. Adapt or die.

“Shaping minds and sharpening skills! 🧠✨ Glad I can share a few tips and tricks to our new Maxis Maxpert here to empower them with the right mindset and top-notch sales techniques. Here’s to mastering the art of sales and achieving new heights together! Batch August 2024 ✅ #maxis #maxpert #maxisfibre #lifewithmaxis

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