Last year, The Hacienda (known for Perro Negro, Mamba Negra, Cromatic and other trendy spots in the city of Medellín) brought us on board to shape the identity of their latest project called 'Hi I am Sci' – not your typical nightclub, but a cutting-edge sound room. We've collaborated with them a few times now, and the process is always engaging because they view their brands as fantastic opportunities for meaningful conversations. This time was no exception. Sci, as we like to call it, embodies the essence of a well-intentioned virtual assistant that didn't quite make it and, as a result, fell by the wayside, forgotten. https://lnkd.in/eHd8rxG2
